is your brand digitally challenged?
Post on 21-Oct-2014
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DESCRIPTION
Digital. New Media. Mobile marketing. Social media marketing. These are no more buzz words. These have to be the brand's way of life, not just a 'strategy'. The best Digital strategy is actually NOT to have one! Brands DON'T need a digital strategy. All that is needed is a brand strategy channelized to the new age consumers which INVOLVES them in something meaningful. YUP, they are smart, so don't just turn out to be a joker in front of them.TRANSCRIPT
Is your brand
Cha enged?
Digitally
Digital is in their DNA
For Few…
And a new found love for some ;)
Infact
You just need to…
Enable a conversation.(Don’t pass Information)
Apologize.
Make mistakes.
Lesson learned.
After all…
“Consumers don’t buy stuff. They buy what that stuff does to them.”
-Graham BrownMobile Youth.
But the problem is…
Most brands doesn’t want to be the FIRST to experiment!
DELL was in HELL 3 yrs back.
$3 Today, they made
In Twitter !Click the DELL logo for case study
Click the Ford logo for case study
Wasn’t so sexy 3 years back
Today, they launch a car in
Be future ready. Today.
Just START.
Rest will follow.
“Well, we will wait and analyze the marketdynamics. Employ a full fledged research tofind consumer understanding about ourproduct in digital media, their mediabehavior, their perception on new mediaand we will formulate a digital strategy. Wewill pre-test a digital campaign and thenwe will start TWEETING!”
Do you have the same OR a similar strategy? Then...
Ciao.
