is your data center company focused on smart goals? (slideshare)

Is Your Data Center Company Focused on SMART Goals?

Sponsored by DataCenterLeadGen.com

In this blog post, excerpted from the eBook “Inbound Marketing for Colocation Data Centers,”


Joshua FeinbergCo-Founder and CMOSP Home Run Inc.

you’ll learn how to set client acquisition and revenue-generation goals,



and how to explain those goals to other stakeholders in your data center company



Design an End-to-End Solution

That Obsessively Focuses on Your SMART Goals



For your data center company to be successful with Inbound marketing,



your marketing and sales plan must cover the entire Inbound Methodology:



• Attract (strangers into engaged website visitors)



• Convert (engaged website visitors into highly-qualified leads)



• Close (highly-qualified leads into new clients/tenants)



• Delight (clients/tenants into promoters and volunteer evangelists) ‒ to attract more good-fit strangers, so you can repeat the cycle



If all your data center is doing is some piecemeal search engine optimization, pay-per-click advertising, or social media marketing,



and completely neglecting the rest of the funnel,



you simply will not be successful



Because you’re only addressing a very small portion of today’s modern buyer’s journey



The way to achieve this?



Creating and promoting highly remarkable content



Inbound Marketing through the Lens of

Major League Baseball



Without a plan for convert, close, and delight, there’s no way to scale lead generation



There’s no predictable way to nurture leads into clients



And there’s no systematic way to delight clients for long-term retention and social media evangelism



SMART Goals



All data center marketing and sales activities must focus on goals -- and not just any goals, SMART goals that are:



• Specific

• Measurable

• Attainable

• Realistic

• Time bound



In order to analyze return on investment (ROI), your goals must be super-specific, for example:



• Generate 1,000 marketing qualified leads (MQLs) by the end of this calendar year



• Generate $1.2 million of new monthly recurring revenue (MRR) by a specific date



• Increase average revenue per client from $200,000 to $800,000



If you’ve been using the same marketing and sales playbook at your data center for the past several years,



there’s a good chance that your marketing and sales process no longer resonates with the ideal clients that you crave most



The rise and mainstream adoption of mobile, search, social, and cloud technologies has been a complete game-changer



that empowers potential clients to do massive amounts of research before they’re ready to talk with you



So it’s critical to find a way to get found in these early stage searches that help frame buying criteria



By establishing SMART goals that focus your data center company’s growth plan,



you’ll take a very important first step to being able to attract, convert, close, and delight your ideal clients



What are the most important SMART goals that you’re focusing on?



Let us know your take in the Comments box below



Recommended ReadingLearn How Multi-Tenant Colo Providers Can Develop a Scalable, Data-Driven, Marketing and Sales Funnel That Powers Growth

Download Your Free Copy Now at www.DataCenterLeadGen.com

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is your data center company focused on smart goals? (slideshare)

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