Is Your Event Eventful?5 Practical Steps To Double Your Trade Show Leads

Richard BrasserCEOThe Targeted Group

Presented by:

Twitter: #thetg

May 26, 2009

People Resist Change!

This is an actual product

“You have to be REMARKABLE to be noticed in today’s world”

- Seth Godin

CAN YOU

FIND YOUR

BROCHURE?

5 Steps to

Increase LeadsThey aren’t hard but you have to do

them correctly

STEP 1

Create a Connection

Pre-Event

STEP 1

Create a Connection

Invite, don’t announce

Think about your audience’s world, not your products

Give to receive

Ask for nothing…right now

Do you know what this is?

43

STEP 2

Build the Relationship

The Pre-Event “Taste”

STEP 3

Provide a Memorable Experience

The Big Show

A Quick Timeout

The Value Equation

What is it and why should you care?

Can wii all agree to not use a wii anymore…pliise?

STEP 4

Collect Good Data

…and make them want to give you their real info

HOW?Entice

Relate need for data to value

Mention value before asking for information

Confirm

STEP 5

Continue the Conversation

Post-Event

$5,000 for a magician for a single day

$5,000 for a magician for a single day

vs.

$5,000 for a magician for a single day

vs.

$98.00 a day for all 255 business days

in the calendar year

Next Webinar:

Next Webinar:

Now that you have leads…what are you going to do with them?

“5 Simple Strategies to Turn Contacts into Contracts”

73% of leads are

never contacted…why?

Throw them away!

OR

Create an effective program where the prospects want to hear from you.

Review

Step 1 Create A Connection

Step 2 Build The Relationship

Step 3 Provide A Memorable Experience

Step 4 Collect Good Data

Step 5 Continue The Conversation

Q & A