Is Your Focus Obsessive?

long. How do we choose? Also, I was curious on how CMOs and CIOs interact in this article. We’ve really been focusing on the importance of a marketing and technology marriage, so I just had to dive in.

The article starts off by saying we are in a post-digital age, the age of the customer. Therefore our approach must be customer-centric.

When I saw the title of this article “The Age of the Customer Requires an Obsessive Focus by CIOs and CMOs” on Forrester.com I was curious for a couple different reasons. What are they suggesting we obsess over? We live in an obsessive age with content in front of us all day (and sometimes night)

For complete article, visit www.marketingtechnology insights.com.