is your marketing messed up? simplify your marketing

@Teradata_Apps |#TeradataSummit

Stop! Your Marketing Is Messed Up

Have You Forgotten Just How Much Fun & Simple

Marketing Can Be?


Who is Jace Vernon

4 2/23/14 Teradata Confidential


Who Are You?



We Have Forgotten!



Here is the Reality

Don’t Chase Likes, Tweets, Friends, followers etc. Chase Leads



The Reality Of Marketing



Focus on 1.  Lead Capture

2.  Lead Nurture

3.  Lead Conversion

PARABLE OF THE SOWER

Marketing needs to be simple:



Two Key Requirements

A Great Product

Hard Work & Persistence



Capture Leads



Nurture Leads



Convert Leads

Nothing Happens Until a Sale Takes Place

The most important element in business success is selling. Noting happens until a sale take place.



•  Today >  Evalutate your marketing campaign and start to simpify it. Find

areas that are not working and stop them. Make sure you have a great product and a way to sow the seed.

•  This Month > Have a system in place to sow the seed. >  Capture Leads = Make sure you have a Strong CTA > Nurture Leads = Create an Email Campaign with simple clean

emails >  Convert Leads.

•  This Year >  Automate the system

Steps to Take



http://ydraw.com http://yincmarketing.com/teradata

[email protected] 801-592-1026 Jace Vernon

is your marketing messed up? simplify your marketing

Marketing

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capture leads

reality of marketing