Is your website optimized for mobile?

A calling to restaurants and QSR’s

A survey done by the National Restaurant Association in late 2012 took a look at what influence social media sites such as Facebook, Yelp, and Twitter have on the “dine out” population.

Of the customers polled, an overwhelming 30% said they used Yelp to help inform their restaurant decision, some of which polled even posting Yelp reviews themselves. And, 40% said they visited restaurant fan pages on Facebook before grabbing a table.

The survey also stated that 80% of casual dining restaurants polled have Facebook fan pages. A close second is Twitter with 65% of casual dining restaurants using active Twitter accounts. And, the social media restaurant list goes on from there.

(so hint, hint...stay active here)

The restaurant market is pretty competitive with all the options available. To be sure, your social media sites are there to keep the customers informed on dining deals, menu additions, restaurant ratings, and everything in between.

But what happens if they check your site on their smart phone?

Hopefully, your consumers aren’t landing on this....

Source: xkcd.com

It’s no secret mobile friendly websites are crucial. Why? Smartphone use continues to soar. A recent study by Comscore says 57 percent of all mobile users are smart phone users (roughly 134 million people), and the number of tasks performed they perform is mind boggling.

So why is it that national, regional, and local brands are not jumping to optimize?

According to a new study by Restaurant Science, a restaurant industry information and analytics provider, only one out of eight full service restaurant chains and a depressing one out of twenty independent restaurants have a mobile website. What makes this even worse is that according to some reports, half of all visits to restaurant websites are from mobile devices.

Source(s): Google, SmithGeiger, Sterling Research

More food for thought.....

Still think you can get away with your website in its current format only?

What’s the difference?

Here’s some examples of optimized mobile sites...

Keep these in mind when going mobile...71% of global mobile web users expect websites to load as quickly, almost as quickly or faster on their mobile phone compared to the computer they use at home – up from 58% in 2009. However, almost half (46%) said websites load more slowly on their phone.

Nearly 60% of web users say they expect a website to load on their mobile phone in 3 seconds or less and 74% are willing to wait 5 seconds or less for a single web page to load before leaving the site. 50% are only willing to wait 5 seconds or less for an application to load before exiting.

57% of global mobile web users had a problem accessing a website in the past year and 47% had a problem accessing an app on their phone. More than 80% of mobile web users would access websites more often from their phone if the experience was as fast and reliable.

Mobile users do not have much patience for retrying a website or application that is not functioning initially — a third will go to a competitor’s site instead. The majority of mobile web users are only willing to retry a website (78%) or application (80%) two times or less if it does not work initially.

A bad experience on a mobile website leaves mobile web users much less likely to return to, or recommend, a particular website. Nearly half of mobile web users are unlikely to return to a website that they had trouble accessing from their phone and 57% are unlikely to recommend the site.

Source: Gomez

Take some time to digest. We hope you find this valuable for your brands efforts. Should you need assistance, we’ll be game on our end to chat.

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513-721-7627

For more information, or to get started, please contact Dudley Arbaugh