Is Your Website Mobile Friendly?
Post on 20-Jul-2015
Embed Size (px)
In 2013, users spent 55% of their time with online retail on a mobile device, surpassing desktop browsing.
MOBILE TRENDSOF RETAILERS
50% of users who searched for a local store on their smartphones visited the store within 24 hours.
74% of users are more likely to return to a mobile-friendly site.
Users are 5 times more likely to abandon sites that arent mobile optimized.
Avoid software that isnt common to all mobile devices (like Flash)
Have content t to a screen to avoid zooming or horizontal scrolling
Use text that is easily readable
Space out links so that users can correctly tap the one they want
67% of users are more likely to buy a product if a site is mobile friendly.
In that same year, 31.3% of global Internet trac to North American sites came from mobile devices. 31.3%
A Google survey found that:
THE IDEAL MOBILEEXPERIENCE FOR
GOOGLEAccording to Googles recent update,a good mobile site should:
Click to callLinks to social media proles
Large, easily accessible buttons
Quick access to contact information
THE IDEAL MOBILEEXPERIENCE FOR USERSSome common features consumerslook for in a mobile-friendly site include:
Fast page load (5 seconds or less)
Limited pinching and scrolling
As the world becomes more mobile-centric, search engines like Google are leading the charge. Googles recent update, dubbed by some as Mobilegeddon, reinforced the importance of having a web experience optimized for mobile users and is penalizing those sites
that dont. Easily presenting users with the information they desire at their desk or on the road will benet your bottom line.
This is a continuing trend that shows that mobile devices arent secondary anymore: they are central to how people shop and
navigate the web. Mobile is part of our future, and creating the right infrastructure is part of supporting that future.
Googles Push Towards A More Mobile Friendly Web Experience
Is Your Website Mobile Friendly?
Over 85% of the global population has access to a mobile phone.
This amount is more than the combined revenue of music, movie, ISP service, and cable television industries.
Wi-Fi Only - Connected only to unlicensed Wi-Fi access points and available Wi-Fi networks
Mobile Only - Connected only to licensed-spectrum mobile networks
On-the-go mobility (when driving/walking)
Remote area coverage for places where Wi-Fi is inaccessible
QoS/security (for video conferencing/voice)
Mobile Maximum (Max), Wi-Fi Minimum (Min) - Mainly connected to licensed-spectrum mobile networks with limited Wi-Fi network connection for capacity and coverage
Wi-Fi Maximum, Mobile Minimum - Connected mainly to unlicensed Wi-Fi networks with limited licensed mobile connection for the following:
Global smartphone use has exceeded 1 billion.
In 105 countries, mobile devices outnumber people.
THE FUTURE OFMOBILE NETWORKS
While Google is the current search giant, its recent changes point to a larger mobile trend.
This push toward a more mobile web increases the demand for greater infrastructure and more mobile network operators to support it. In 2011, revenue from global mobile data services reached $320 billion.
To support these changes, networks could evolve to support four forms of connected device:
Mobile maximum, Wi-Fi minimum is the most feasible of these options, providing mobile network operators with:
Low cost service Access to new services
Connections to new Wi-Fi devices
For all mobile operators, delivering true mobility involves converged network architecture that combines licensed and
Greater coverage Ease of use
Minimal purchase of expensive spectrum
An enhanced customer experience using existing infrastructure
For the end user, this strategy allows for:
To nd experienced, knowledgeable personnel to build and improve your mobile networks infrastructure for the future, visit
Field Nation | eldnation.com