ConversionXL reviewsVisual Complexity

When We Talk About Visual Complexity

We’re asking

•How many elements compete for attention?•Do these elements detract from the main message?

When We Talk About Visual Complexity

Also Keeping In Mind:

•A website’s first impression is made within 1/50th of a second•The human brain identifies images within 1/13th of a second•The human memory can only store between 5-9 “chunks” of information at one time.

Too Many Things Competing For My Attention

Wood Background Adds “Noise” to the page

Too Many Products Competing For Clicks

Hero Shot & Product Offering Lost In Visual Noise

Are These Areas Necessary For First Time Visitors Looking To Get Custom Fittings?

Testimonials Are Good!(But they’re placed it the most commonly ignored area for websites.)

Functional Navigation Is Good(But over-shadowed By All Of The Other Elements Competing For Attention On The Page )

Same Goes For Value Proposition Enhancers

Also, if customer support is warmly welcomed, why is it here?

Not Somewhere Around Here

Also, Consider Moving Product Search, Shopping Cart & Customer Login Information From Here

To Here

This is standard positioning for these elements on eCommerce Sites & your visitors are already used to looking here for this functionality

Recommendations:

Choose the 5 most important “Chunks” of information to display prominently above the fold. I’d recommend Starting With: •Customer Policies •Product Hero Shot (pick a best seller)•Value Proposition•Functional Product Navigation•Testimonial Story

Recommendations:

Subtract everything visitors trying to satisfy a need might find distracting. (i.e wooden background, News section, extra products)

Recommendations:

Read These Articles: •Why Simple Websites Are Scientifically Better•The Landing Page Optimization Guide You Wish You Always Had•How Images Can Boost Your Conversion Rate•Useful Value Proposition Examples

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