SMARTPHONE DOCKS

Disruptive Technology

By: Brad Chenowith, Josh Michael, Daniel Sapunar & Lindsay Stuchinsky

Organizations

In order to prepare for the upcoming technological changes, organizations need to figure out how they specifically will be effected. For example, if a computer engineering company uses

multiple databases, and they know that these databases will not run on a Smartphone dock, then they know they cannot adopt this technology; however, that does not mean that they will not have to support/work with other who use this technology.

Organizations Continued

Organizations may choose to avoid the Smartphone dock technology altogether, but that would be difficult considering how popular it is likely to become.

The best decision, even if the company chooses not to use the technology, is to find ways to interact, internally and externally, with customers and business partners who do use the Smartphone technology.

Impact on Software

Software like Microsoft Office, Internet Explorer, Pearson, McGraw-Hill, games, etc. are popular in the home, education and corporate settings.

These software companies will be directly effected by the popularity of dock technology, and need to decide whether they are going to support these changes or ignore them.

SupportIf the software companies decide to take

advantage of the opportunity presented in Smartphone dock technology, then they can rewrite their software for the Android Operating System and even try to partner with Motorola to become the “exclusive” provider for their specified software.

Risks There will of course be costs and effort put into rewriting

the software, and even if the software works on a Smartphone/dock, there is still a risk that this technology will not take off as planned.

IgnoreIf the software companies decide not to get

involved in the Smartphone/dock technology, they are also taking risks.

They run the risk of becoming obsolete; if the PC becomes old news, then their software will just slowly become outdated.

Another major risk would be for another software company to write a software program similar to theirs for a the Android system and take over the market.

• If the Android system doesn’t get enough support from software programs like those mentioned, then it may have a hard time maintain such a high status and taking over the PC

Winners

Verizon Wireless- They offer internet and phone services for one device, at a smaller monthly fee then having separate technology. As the popularity of this phone pads grow, I think business for Verizon will also.

Android Operating System- This system is powerful enough to replace the functions of the laptop, and with minor changes like adaption of internet explorer, I think it eventually will.

LosersComcast- They currently offer television,

internet, and home phone technology. But with the use of the smart phone and pad there will be no use for their internet services anymore.

Separate technology users- Anybody who goes out and buys a separate laptop and phone, and pays bills for each will be over paying for products and services.

Impacts on Networking

Networking in general will take a turn in the internet service industry.

Internet providers such as Comcast will be taking a hit with the introduction of the pad. Where as phone service providers such as Verizon and AT&T will be the leaders of the networking industry.

    

Corporations would have to pay less money with this new technology

Supply their employees with the dock and the phone or make it a requirement for the employees to buy

their own phone Would not have to check for as many viruses

phones do not get as many viruses as computers do

What are the benefits to corporations and other organizations?

Benefits Continued

Use the dock on the goPeople would just have to plug the phone into

their small dock weighs 2.4 pounds a bit more than the average MacAir

The dock is just the shell that uses the phone as a CPU and battery life

Corporations would save a big budget with this new technology

How will corporations need to change in how they view security and access to systems?

Corporations will need to adapt to the security of the Smartphone

The companies would have to supply their own phones as a security measure To make sure that the employee would not be

divulging sensitive hidden information from the company

Pay less money for the security of the company with this Smartphone dock

More Change

The company would need to reassess the way it would share information from person to person

Look that Bluetooth was not hooked up onto an unauthorized source

Cost the company less money in security because they would not have to constantly check for viruses, hackers and the enemy within, but they would have to make sure common phone problems would not apply as often to the phone.

Disadvantages

Internet Policies Different companies allow and deny certain internet sites

Storage Average Smartphone has 16GB SD card No storage device located in the keyboard dock

Battery Life Relies on phone battery life No external battery power on dock

Unable to Print

Disruptive Change Within the Next 5 Years?

American Consumer Habits Most people do not research before a purchase Everyone wants to have the next best thing

Want it before everyone else

Parents Most don’t understand the technology Will purchase this technology thinking it will be good

for their new college child

Disruptive Change Continued

College Students Trying to impress their peers with new technology

Don’t fully understand the technology

Young Business Owners Want employees to have the newest technology Think they will “one up” their competitors