Your time is limited, so don't waste it living someone else's life…and most important, have the courage to follow your heart and intuition.

In ninth grade, I came up with a new form of rebellion. I hadn't been getting good grades, but I decided to get all A's without taking a book home. I didn't go to math class, because I knew enough and had read ahead.

Obviously everyone wants to be successful, but I want to be looked back on as being very innovative, very trusted and ethical and ultimately making a big difference in the world.

Source: forbes.com

Entrepreneurial Spirit

Does your Facility and Team Represent your Vision?

And is it inline with…Your Customer Needs?

TransparencyValueAuthenticityGreat Experience

Because Your Customer Is Looking For:

Your Customer Visits Your Website For

One Primary Reason

To Look At Cars

It’s All About…

SRP’s and VDP’s

Don’t ForgetYour Specials

Your Home Page And Specials Get Traffic

So Keep Them Up To Date!

A Few Website Takeaways…It’s all about SRP’s & VDP’s

So Make Sure Your Cars Look Great

Custom Photos New & Used

Speed To Site

Call To Action / Conversion

Specials…Specials…Specials

Some Google Stats

68% Search Engine Market Share

87% Mobile Search Engine Market Share

1.17 Billion Monthly Unique Visitors

1 Billion Monthly Unique Visitors -

YouTube

Google MustMy Business Listing

Organic Optimization

AdWords

YouTube Pre-Roll

Remarketing / Retargeting

Analytics

Google Business Listing

Google Organic OptimizationRules Are Constantly Changing but…

Good Title Descriptions

Relevant Meta Keywords

Good Meta Descriptions

Properly Tagged Images

Quality Backlinks

Social Connectivity

No Keyword Stuffing

Google Search Engine Marketing

Step On the Gas

Fastest and Most Efficient Infusion of Traffic to Your Website

Spend The Money!

Google SEM KPI’s

Properly Segment Your Campaigns

Pay Special Attention To You GEO

Min 2% or Higher CTR

CPC - $2.50 - $3.50 is a Solid Average but…

Top 3 Average Position

Watch Your Bounce & Conversion Rates

Google Youtube Pre-Roll

$5,000 Budget

722,369 Impressions

37,580 Views

17% Viewed 100%

6,388 100% Views

78 Cents Per 100% View

Google Remarketing Retargeting

Google Analytics

Google AnalyticsMonth Over Month Comparison

Sessions & Users - Up/Dn?

Bounce Rate - Up/Dn?

Top Traffic Sources - Up/Dn?

Top Geographic Regions - Up/Dn?

YTD User Trend

Google MustMy Business Listing

Organic Optimization

AdWords

YouTube Pre-Roll

Remarketing / Retargeting

Analytics

AutoTrader - $63,850,000

TrueCar - $62,970,000

3rd Party Ad Spend Through July 2014

Autotrader - 15,500,000 est. Monthly Unique Visitors

KBB - 15,000,000 est. Monthly Unique Visitors

Cars - 14,500,000 est. Monthly Unique Visitors

Edmunds - 14,000,000 est. Monthly Unique Visitors

TrueCar - 12,000,000 est. Monthly Unique Visitors

(*Autoblog)

3rd Party Monthly Unique Visitors

Source: www.ebizmba.com

RecommendationsAutoTrader

Cars

TrueCar

LotLinx

KBB

Edmunds

Reputation ManagementStarts at Your Store

Change The Way You Incentivize Your Staff

Ask The Customer If They Would Write A Review

Using Their Mobile Device

Constantly Monitor - Google, DealerRater & Yelp

Respond Immediately and Publicly to All Bad

Reviews

Social Media Stats890 Million Daily Active Users on Facebook

745 Million Daily Active Mobile Users on Facebook

1.39 Billion Monthly Active Users on Facebook

1.12 Billion Monthly Active Mobile Users on Facebook

200 Billion Tweets Per Year

300 Million Monthly Active Users on Instagram

Social Media What Should I DoFacebook - Paid Campaigns

Facebook - Maintain a consistent content posting schedule

Facebook - Repost Positive Reviews

Twitter - Tweets of Service Specials and Special Events with

#Hashtags

YouTube - All Dealership Commercials and Videos but

Primary Focus Should be Pre-Roll

Database Marketing

Customer Retention Management

Email Marketing

Facebook

Direct Mail

Any Questions?

Thank You!