isa11 - mike kruzeniski - mobile now
DESCRIPTION
Em um ambiente rapidamente mutável – esta será uma discussão sobre os pensamentos, inspirações, desafios e tendência em relação à mobilidade nos dias de hoje.TRANSCRIPT
Mobile Now
Mike Kruzeniski @mkruzeniski
Mobile Now
1. Design
2. Apps
3. Ecosystems
1. Design
How did we get here?
A brief history of Interaction
Artifact as UI Real worlds tools and objects are used as metaphors to describe the technology.
Hyper-realism is the dominant aesthetic.
Ergonomics, Usability, Cognition are primary concerns.
Translation of content from analog to digital and hyperlinking are the driving activities.
Focus on techniques for manipulating and organizing content.
Our digital things.
“Leather buttons…feels very much like real leather buttons would feel: Tacky. It feels wrong and it is wrong. It’s kitsch. If you use favor style over function to make something look like something it is not, you are not a product designer, you are an illusion artist.” -Oliver Reichenstein
“…a networked, digital, interactive copy of, say, the Tao Te Ching is simultaneously more and less than the one I keep on my shelf. You give up the tangible, phenomenological’isness of the book, and in return you’re afforded an extraordinary new range of capabilities. Shouldn’t the interface, y’know, reflect this?” -Adam Greenfield
“For years inventions have extended man’s physical powers rather than the powers of his mind.” -Vannevar Bush
Microsoft Confidential
Microsoft Confidential
Microsoft Confidential
Information as UI
Content is represented as it exists.
Content is assumed to be interactive.
Augmentation of objects, people, places, and data with relevant information is the driving activity.
Focus is on seamless overlaying of information and thoughtless interaction techniques.
Our digital selves.
A change in value deserves a change in expression. The value is the information on the surface, not the object it once resided.
Design Principles
Clean, light, open, fast
Celebrate typography
Alive in motion
Content, not chrome
Fierce reduction
Authentically digital
Metro is our design language. We call it Metro because it’s modern and clean. It’s fast and in motion. It’s about content and typography. And it’s entirely authentic.
2. Apps
10 Billion+ downloads 500,000 apps
1 Billion+ downloads 250,000 apps
“Nothing matters in this world more than apps. Write that on your forehead. Write that on the mirror on your bathroom wall. Write that on your car windshield. Whatever it will take so you remember it. Apps are the ONLY thing that matters now.” — Robert Scoble
Basically…
The average application is used once.
1% of downloaded apps are used regularly in the long run.
Personal, Relevant, & Connected
3. Ecosystems
It used to be so easy…
“Iconic”
How do you let get others participate?
Who is the Designer now?
Rockstar Designer
Design Team
Community
"A design isn’t finished until somebody is using it.” — Brenda Laurel
A design isn’t finished until a community takes over.
Mobile Now
1. Design
From Artifact to Information
2. Apps
From Silos to Webs
3. Ecosystems
From Rockstars to Communities
Obrigado
Mike Kruzeniski @mkruzeniski