ISBM CASE STUDY ANSWERS AND PROJECT REPORTS FOR MBA BMS EMBA PGDMA.

VISIT OUR WEBSITE:

www.casestudies.co.in

aravind.banakar@gmail.com

ARAVIND BANAKAR - M -09901366442 / 09902787224

ADVERTISING MGMT

Questions (A)

(a) Comment on the advertising strategy adopted previously and currently. (b) Comment on branding of food products, and their promotion. (c) Can you think of a different creative strategy for a product like chicken?

Lip-sticks with permitted colours can also damage the lips since the stainers are tetra-bromo-fluorosine. When rubbed against the palm, darkness of the stain will indicate the quantity of stainer present. Darkening of lip colour also depends upon the bio-chemistry of individual’s lips. Questions (B)(a) The complete product knowledge is given in the above write-up. What do you think should be the copy platform for these products? Indicate the theme, the appeal and the buying motives. (b) Indicate a suitable media mix for advertising these products. Give your reasoning.

(a) Which other businesses/products can be suitable candidates for direct marketing? What promotional techniques can be employed?

(b) Please do some research of your own on direct mailings of pharmaceutical companies. What are your reactions?

(c) Put on your thinking cap. Identify a there for a campaign of one general tonic.

1. What kind of research design would you recommend for determining the effectiveness of M & M/Mars

advertising during the Super Bowl?

2. If the research design involves a survey of households, which survey method would you recommend

and why?

3. What kind of measures and scales will you employ in your survey?

4. Can the observation method be used to determine the effectiveness of M & M/Mars advertising during

the Super Bowl? If so, which observation method would you recommend and why?

5. Which syndicated services discussed in the book can provide useful information

1. Should Nike switch from a focus on celebrities to a focus on its products in its advertising? Discuss the

role of marketing research in helping Nike management make this decision. What kind of research

should be undertaken /

2. How would you describe the buying behavior of consumers with respect to athletic footwear?

3. What is the management decision problem facing Nike as it attempts to retain its leadership position?

4. Define the marketing research problem facing Nike, given the management decision problem you have

identified.

5. Develop two suitable research questions and formulate two hypotheses for each.

6. How can the Internet be used to help Nike in conducting marketing research, and in marketing its

products?

ASSET MANAGEMENT

Q-1) WHAT ARE THE OBJECTIVES OF EQUITY FUND MANAGER? (5)

Q-2) EXPLAINS THE STRUCTURE OF INTEREST RATES? (5)

Q-3) HOW TO MEASURES RISK AND RETURN OF FIXEINTEREST?

Q-4) WHAT ARE THE FUNCTION OF BACK OFFICE? DISCUSS WITH

Q-5) ELABORATE ALL CATEGIRIES OF QUNTITATIVE ANALYSIS?(10)

Q-6) WHAT ARE THER COMPLIANCE RULES THAT ASSETS MANAGER IS ACCOUNTABLE FOR THAT?

Q-7) HOW THE SYSTEM AND DATA HELPS TO FUND MANAGER? EXPLAIN THE DATA REQUIRED BY HIM.

Q-8) DISCUSS THE ASIAN FINANCIAL CRISIS WITH THEIR CAUSES A CONSEQUENCES

Q-9) WHAT IS ASSET MANAGEMENT? EXPLAIN IN DETAIL .WHY THE JOB OF EQUITY FUND MANAGER IS CHALLANGING? (10)

CONSUMER BEHAVIOR

Discuss the various factor which influences consumer behavior in china?

What should be the target market and what can be the marketing strategy?

Discuss as to how the consumer behavior has evolved post 1950?

Q1) With reference to case above ,define the terms below,and justify how they influence consumer behaviour?

Cultural and Cross-Cultural Influences

Subculture and Social Class

Reference Groups and Famil

HUMAN RESOURCE MGMT

Q1) Why organizations adopt personnel policies explain the benefits?

Q2) What are the sources and content of personnel policies?

Q3) Explain few personnel policies?

Q4) Explain principles of personnel policies?

Q1) Explain in detail the general purpose of recruitment?

Q2) Explain factors governing Recruitment?

Q3) Explain the Recruitment process with diagram?

Q4) Explain Recruitment planning

Q1) Does the company have an orientation programme?

Q2) If yes how effective is it?

Q3) How is formal Orientation programme conducted?

Q4) If you were Navin what would have you done?

Q1) Why should Power and focus on shedding jobs to save on cost?

Q2) Are there no alternative strategies?

Q3) Will the proposed shedding of jobs and scale of six units help airbus survive the intense competition from Boeing?

Q4) Comment on the whole issue?

INTERNATIONAL FINANCIAL MANAGEMENT

Q.1) What is exchange rate determination and forecasting

Q.2) Explain financial management in a global context.

Q.3) Explain in detail:

a) Accounting implications of international activities

b) Tax implications of international activities

Q.4) What is forwards, swaps and interest Parity?

Q.5) Explain short-term financial management in a multinational corporation. Q.6) Explain long-term borrowing in the global capital markets.

Q.7) What are different currency options?

Q.8) Explain currency and interest rate futures.

Q.9) Write a detailed note on the foreign exchange market in India

Q.10) What is balance of payments?

INTERNATIONAL HUMAN RESOURCE MANAGEMENT

1.What is the fundamental management problem 2.List out alternative courses of action

3.Identify the position of both Mr. Vasant and Union Leader 1. Analyze the case

2. Was the incentive scheme wrong in any way?

1. Analyze the incidence 2. Identify the issues, problems involved in this scheme 3. List out the facts 4. List the critical problems demanding immediate attention

5. Was Mr. Amit right in scrapping the scheme?

ORGANIZATION BEHAVIOR

1 List the various reasons in Organization xyz , which lead to its development?

2 If the organization had not invested in its employee, would they have developed?

3 Site few examples of Indian companies, similar to XYZ mentioned above?

4 What would have been the drawback of the XYZ Company prior to 1991?

1) Is it fine to privatize profits and nationalize losses, is it right for organizational development ?

2) Was this a result of failure of leadership of these firms? Do the core values, really influence and have a impact on organizational development ?Explain. Is organizational development depended internally on employees and externally influenced by customers? Discuss

1) Measurement has the power to focus attention on desired behavior and results," How it leads to

organizational development?

2) Discuss benchmarking techniques, are really helpful for succeeding in I today’s scenario?

PERSONNEL MANAGEMENT

Q1) Define the term “Manpower Planning”?

Q2) Discuss “Manpower Planning makes for different purposes at different level”?

Q3) Explain some other pay-offs from Manpower Planning to the enterprise?

Q4) Objectives of Manpower Planning. Explain in detail?Q1) Define the term “Word of Mouth”.

Q2) Define the objective and importance of advertisement in the process of Recruitment?

Q3) Define the term selection in brief.

Q4) Explain the methods of selection?

Q1) Distinguish between one way versus two way communication.

Q2) Define the tem formal and informal organizational communication?

Q3) Explain the most common channels available for downward communication in an organization?

Q4) What do you mean by communication filters?Q1) What do you understand by the concept of QWL?

Q2) Identify its major activities and concerns?

Q3) Discuss the relevance of QSL in the Indian contex

Q4) ‘Flexible working time arrangement can be an answer to the multifarious roles of the Indian worker’, Evaluate.

PRINCIPLE & PRACTICE OF MANAGEMENT

3)How should Mr. Durant assess the opportunities in various countries around the world? 4) Should Carrefour adopt Wal-Mart's strategy of "low prices everyday"? What would be the advantage or disadvantage of such a strategy? 5)How could Carrefour differentiate itself from Wal-Mart? 6) Identify cultures in selected countries that need to be considered in order to be successful?

c) The reengineering efforts of P&G focused on the business process system. Do you think other processes, such as the human system, or other managerial policies need to be considered in a process redesign? d) What do you think was the reaction of the brand managers, who may have worked under the old system for many years, when the category management structure was installed? e) As a consultant, would you have recommended a top-down or a bottom-up approach, or both, to process redesign and organizational change? f) What are the advantages and disadvantages of each approach.

3. What is your assessment of Daimler-Benz's operations in many different fields? 4. Should the various groups operate autonomously? What kinds of activities should be centralized? 5. Daimler-Benz is best known for its Mercedes-Benz cars. Why do you think Daimler bought AEG in the first

place and why did it venture into the Aerospace and Inter Services businesses? 6. Given the apparent mistakes in acquiring non-automotive businesses, what should Jurgen Schrempp do now?

6. Prepare a profile of the potential buyer of the Lexus. 7. What should Mercedes and BMW do to counteract the Japanese threat in the United States and Europe?

8. Why has the Lexus model been very successful in the U.S. but has not been marketed in Japan? (Suggestion: Review the frequency of repair records of luxury cars. Also talk to Lexus dealers or Lexus owners). 9. Do you think Lexus will succeed in Japan? Why or why not?

QUANTITATIVE METHODS

7) Calculate the probability. 8) In what situation does one need probability theory? 9) Define the concept of sample space, sample points and events in context of probability theory. 10) What is the difference between objective and subjective probability?

g) Find the value of x. h) In using regression analysis for making predictions what are the assumptions involved. i) What is a simple linear regression model? j) What is a scatter diagram method?

7. What is the Time Value of Money concept. 8. What do you mean by present value of money? 9. What is the Future Value of money.

What the amount to be credited at the end of 5th year. 10. What is most economical speed? 11. What is a chi-square test? 12. What is sampling and what are its uses. 13. Is there any alternative formula to find the value of Chi-square?

Take Over and Acquisition Management

Q1) Explain the principles of valuation? (2 Marks)

Q2) Write a short note on theories of mergers and tender offers? (2 Marks)

Q3) Explain the tax planning options and methods of payment and leverage? (2 Marks)

Q4) Explain the following. (4 Marks)

11) Joint Ventures. 12) ESOPs and MLPs. 13) Going Private and leveraged Buy –Outs. 14) International Mergers and Restructuring.

Q5) Describe the following Early Merger Movements? (5 Marks)

k) The 1895-1904 Merger Movement. l) The 1922-1929 Merger Movement. m) The 1940-1947 Merger Movement.

Q6) Write a short note on the conglomerate merger movement of the 1960s? (5 Marks)

Q7) What are the alternative measures of the investment rate? (4 Marks)

Q8) Describe the following phases of efficiency theories? (5 Marks)

Q9) Describe the agency problems and managerialism? (4 Marks)

Q10) what is the FCFH? Describe the statement of hypothesis and the (4 Marks)evidence on the FCFH?

Q11) Explain the following sources of tax planning (4 Marks)

a) Market value of depreciable assets in excess of book value.b) Substantiation of capital gains for ordinary income.c) Unused and /or unusable NOL and tax Credit –Over.d) Uncertainty of valuation for estate purposes.

Q12) Describe the role of junk bonds? (4 Marks)

a) Trends in the use of junk bonds. b) Financial market setting of junk bond insurance. c) Performance In junk bonds d) Junk bonds and merger activity. e) Junk bonds holdings by saving and loans. f) Effect on other bondholders g) Conclusions on effects of junk bonds

Q13) what social /economic functions do arbitragers provide? (4 Marks)

Q14) discuss the arguments for and against insider trading legislations? (4 Marks)

Q15) what is risk Arbitrage, and what good and bad about it? (4 Marks)

Q16) what is public choice model of SEC prosecution of insider trading (4 Marks)set forth in Haddock and Macey (1987)?

Q17) Explain History of Mergers.(4 Marks)

a) Merger Waves.

b) What Causes Merger Waves?

c) First Wave, 1897–1904.

d) Second Wave, 1916–1929.

e) The 1940s.

f) Third Wave, 1965–1969.

g) Trend setting Mergers of the 1970s.

h)

Fourth Wave, 1984–1989.Q18) Explain the legal framework.

a) Laws Governing Mergers, Acquisitions, and Tender Offers.

b) Securities Laws.

c) Other Specific Takeover Rules in the India.

d) International Securities Laws Relating to Takeovers.

e) Business Judgment Rule.

f) State Antitakeover Laws.

g) Regulation of Insider Trading.

h) Antitrust Laws.

i) Recent Trends in Antitrust Enforcement in the India.

j) Measuring Concentration and Defining Market Share.

k) European Competition Policy.

l) Antitrust Remedies.

Q19) explain the following of Employee Stock Ownership Plans. (10 Marks)

a) Historical Growth of ESOPs.

b) Types of Plans.

c) Characteristics of ESOPs.

d) Leveraged versus Unleveraged ESOPs.

e) Corporate Finance Uses of ESOPs.

f) Voting of ESOP Shares.

g) Cash Flow Implications.

h) Valuation of Stock Contributed into an ESOP.

i) Eligibility of ESOPs.

j) Put Options of ESOPs.

k) Dividends Paid.

l) ESOPs versus a Public Offering of Stock.

m)Employee Risk and ESOPs.

n) Securities Laws and ESOPs.

o) Tax Benefits of LESOPs.

p) Balance Sheet Effects of ESOPs.

q) Drawbacks of LESOPs.

ACCOUNTINGQ1) ABC Ltd. Produces room coolers. The company is considering whether it should continue to manufacture air circulating fans itself or purchase them from outside. Its annual requirement is 25000 units. An outsider vendor is prepared to supply fans for Rs 285 each. In addition, ABC Ltd will have to incur costs of Rs 1.50 per unit for freight and Rs 10,000 per year for quality inspection, storing etc of the product.Q2) Usha Company produces three consumer products : P, Q and R. The management of the company wants to determine the most profitable mix. The cost accountant has supplied the followingQ3) DSQ Company Ltd diversified company, has three divisions, cement, fertilizers and

textiles. The summary of the company’s profit is given below :BUSINESS COMMUNICATION

1 Suggest suitable media /media vehicles for promoting these brands. Give reasons in support of your answer

2 What business communication media you will utilize if you have to launch a soap in rural India?

1 Comment on the marketing mix of JK's Premium Herbsl Shampoos ?

2 How can you make their communication more effective ?.

(i) Iran Rafsanjan Co., Rafsanjan City, Iran has taken a marine insurance policy No. VB/84/3629/29 dated 20th December, 2005 from Albroz Insurance Co., Kerman City, Iran for the import of 500 tractor gears from Apex Products (India) Ltd., Delhi. The exporter shipped the cargo on board vessel — SEEMA on 26th December, 2005 for Bandar Abbas Port of Iran.

As per the letter of credit condition, the exporter was required to fax the shipment details to Albroz Insurance Company within 24 hours of the shipment. However, the exporter could not fax such details due to change in telephone (fax) number of the insurance company.

Draft an express telegram to intimate shipment details.

ii) Yours is a multinational company having joint venture with a Chinese company. Plant is to be located at Surat. The company immediately needs an Executive - Foreign Affairs (male/female) with ability of “writing and speaking Chinese language.

Draft a recruitment advertisement for publication under classified column of a national daily. Salary-is no bar for the right candidate. E-mail address -info@krishnafashions.com

iii) The local head office of State Bank of India is located at 11, Parliament Street, New Delhi-110001. The bank wants to construct 76 flats at Noida for its employees and invite applications for pre-qualification of contractors. Full details are available on its website - www.sbi.co.in or www.statebankofindia.com/ procurement_news.

Draft a notice for pre-qualification of contractors.

iv) The Joint Admission Board (JAB) of Indian Institutes of Technology in its meeting held on 17 th September, 2005 at Kolkata has taken some decisions with regard to Joint Entrance Examination (JEE) 2006, i.e., to appear in JEE, one must secure at least 60% marks (55% for SC/ST and PD) in 10+2 examination; a candidate can have only two attempts with effect from JEE-2006; and a candidate who joins any of the IITs through JEE-2006 will not be permitted to appear in JEE in future.* It was also decided that candidates, who have passed their qualifying examination in 2005 or earlier, will be allowed to appear in JEE-2006 as the last chance, witji no consideration of marks or attempts at JEE subject to age requirements. On behalf of the JAB, draft a suitable press release to be issued by organizing chairman highlighting these decisions

BUSINESS ENVIRONMENT

Q1) Imagine that you are in-charge of a major chemical plant, manufacturing points. At present, the general awareness about the mandatory requirements for chemical industry is very low. Even if the compliance record is maintained, it is not disclosed to all employees

Q2) XYZ company is an equal opportunity employer. XYZ Co has always upheld the spirits of freedom, human welfare, fair practices and fair treatment to all employees. It has the image of a socially responsible company in India. XYZ Co., has never involved itself in any study deals, even if it could bring good profits.

i) Should XYZ Co take up the assignment?

ii) How can XYZ Co maintain business viability and growth without compromising on basic rights and values enshrined?

In the mission statement of the company?

iii) What alterations may be sought in the agreement and why?

Q3) On the night of December 23, 1983 a dangerous chemical reation occurred in the Union Carbide factory in Bhopal,

when a large amount of water got into the MIC i.e. Methyl Isocyanate storage tank. When the leak was detected by

workers at 11.30 pm, their eyes began to tear and burn. The rest is history. About 40 tons of MIC poured out of the

tank for nearly 2 hours and escaped into air, spreading within 8 km down wind, about 4000 people were killed in sleep

or as they fled in terror, hundreds of thousands were injured or effected the victims who were almost entirely the

poorest members of the population. The poisonous gas, caused death and left the survivors with lingering disability

and diseases.

i) From Bhopal Tragedy, what an industrial manager learns? What safety procedures are to be followed. Study the case deeply and state what were the defects of MIL unit. In view of this case, prepare a disaster management plan, which could cover be useful to a chemical company.

Q 4)

i) List the methods of waste management in the order of preference.

ii) What are the advantages of solid waste incernaton?

ii) Define hazardous waste iv) List the legal provisions in the Environment Protection Act pertaining to hazardous waste.

BUSINESS ETHICS

1. Was the suspension fair? 2. Did Joan act responsibly? 3. Should she be fired?

1) Should you tell your customers?

2) Should you discount the price?

3) Should you tell your employees, so they will be knowledgeable with the customers?

4) Would you use this cement on foundations for your own house?

1) Should Fred be reinstated?2) Was the company fair to Fred in helping him receive treatment?3) Did the personnel director behave ethically toward Fred?4) Did he act ethically for his company?5) Would it be fair to other employees to reinstate Fred?6) The question is, who is responsible?7) Against whom should criminal charges be leveled?8) What should be done, if anything, to punish the corporation itself?9) What about the CEO?

CORPORATE LAW

Q.1. In the following statements only one is correct statement. Explain Briefly?

i) An invitation to negotiate is a good offer.

ii) A quasi-contract is not a contract at all.

iii) An agreement to agree is a valid contract.

Q.2. A ship-owner agreed to carry to cargo of sugar belonging to A from Constanza to Busrah. He knew that there

was a sugar market in Busrah and that A was a sugar merchant, but did not know that he intended to sell the

cargo, immediately on its arrival. Owning to Shipment’s default, the voyage was delayed and sugar fetched a

lower price than it would have done had it arrived on time. A claimed compensation for the full loss suffered

by him because of the delay. Give your decision. Explain Briefly?

Q.3. The proprietors of a medical preparation called the “Carbolic Smoke Ball” published in several newspapers the

following advertisement:-

“£ 1000 reward will be paid by the Carbolic Smoke Ball Co. to any person who contracts the increasing epidemic

influenza after having used the Smoke Ball three times daily for two weeks according to printed directions

supplied with each ball. £ 1000 is deposited with the Alliance Bank showing our sincerity in the matter.

On the faith in this advertisement, the plaintiff bought a Smoke Ball and used it as directed. She was attacked

by influenza. She sued the company for the reward. Will she succeed? Explain Briefly

Q.4. Fazal consigned four cases of Chinese crackers at Kanpur to be carried to Allahabad on the 30 th May, 1987. He

intended to sell them at the Shabarat festival of 5th June 1987. The railway discovered that the consignment

could not be sent by passenger train and asked Fazal either to remove them or authorize their dispatch by

goods train. He took no action and the goods arrived at Allahabad a month after they were booked.

Fazal filed a suit against Railways for damages due to late delivery of the goods which deprived him of the

special profits at the festival sale. Decide & explain briefly ?

Q.5. ‘Lifeoy’ Soap company advertised that it would give a reward of Rs. 2000 who contracted skin disease after

using the ‘Lifeoy’ soap of the company for a certain period according to the printed directions. Mrs. Jacob

purchased the advertised ‘Lifeboy’ and contracted skin disease inspite of using this soap according to the

printed instructions. She claimed reward of Rs. 2000. The claim is resisted by the company on the ground that

offer was not made to her and that in any case she had not communicated her acceptance of the offer. Decide

whether Mrs. Jacob can claim the reward or not. Give reasons. Explain briefly?

Q.6. In each set of statements, only one is correct. State the correct statements & Explain briefly?

a) i) A bailee has a general lien on the goods bailed.

ii) The ownership of goods pawned passes to the pawnee.

iii) A gratuitous bailment can be terminated by the bailor even

before the stated time.

b) i) A substituted agent is as good an agent of the agent as a sub-agent.

ii) An ostensible agency is as effective as an express agency.

iii) A principal can always revoke an agent’s authority. (5 Marks)

Q.7. A, an unpaid seller, sends goods to B by railway. B becomes insolvent

And A sends a telegram to Railway authorities not to deliver the goods to B. B. goes to the Parcel office of

Railway Yard and by presenting R. R. (Railway Receipt) takes delivery of the goods and starts putting them in

the cart. Meanwhile the Station Master comes running with the telegram in hand and takes possession of the

goods from B. Discuss the rights of A and B to the goods in possession of Railway authorities. (5

Marks)

Q.8. X needs Rs. 10,000 but cannot raise this amount because his credit is not good enough. Y whose credit is good

accommodates. X by giving him a pronote made out in favour of X, though Y owes no money to X. X endorses

the pronote to Z for value received. Z who is holder in due course the pronote to Z for value received. Z who is

holder in due course demands payment from Y. Can refuse and plead the arrangement between him and X

Explain briefly?

Q.9. Will C has the right of further negotiation in the following cases: (B signs the endorsements) Explain

briefly? (5 Marks)

i) ‘Pay C for my use’ ii) ‘Pay C’)

iv) ‘Pay C or order for the account of B’

Q.10. A promissory note was made without mentioning any time for payment. The holder added the words’ on

demand on the face of the instrument. State whether it amounted to material alteration and explain the effect

of such alteration. Explain briefly? (5 Marks)

Q.11. State whether the following instruments are valid promissory notes:

i) I promise to pay Rs. 5000 to B on the dearth of ‘B’s uncle provided that D in his will gives me a legacy

sufficient for the promise of payment of the said sum.

ii) I hereby acknowledge that I owe X Rs. 5,000 on account of rent due and I agree that the said sum will

be paid be me in regular installments.

iii) I acknowledge myself indebted to B in Rs. 5000 to be paid on demand for value received.

Q.12. A Payee holder of a bill of exchange. He endorses it in blank and delivers it to B. B endorses in full to C or

order. C without endorsement transfers the bill to D. State giving reasons whether D as bearer of the bill of

exchange is entitled to recover the payment from A or B or C. Explain briefly?

Q.13. Write a short note on the Doctrine of Indoor Management? Explain briefly?

Q.14. The shareholders at an annual general meeting passed a resolution for the payment of dividend at a rate higher

than that recommended by the Board of Directors. Examine the validity of the resolution. Explain briefly?

Q.15. In a prospectus issued by a company the Managing Director stated that the company had paid dividend every

year during 1921 – 27, which was a fact. However, the company had sustained losses during the relevant

period and had paid dividends out of secret reserves accumulated in the past. Examine the consequences of

the observation made by the Managing Director. Explain briefly?

Q.16. In a prospectus issued by a company the Managing Director stated that the company had paid dividend every

year during 1921-27, which was a fact. However, the company had sustained losses during the relevant period

and had dividends out of secret reserves accumulated in the past. Examine the consequences of the

observation made by the Managing Director. Explain briefly?

Q.17. A buys from B 400 shares in a company on the faith of a share certificate issued by the company. A tender to

the company a transfer deed duly executed together with B’s share certificate. The company discovers that the

certificate in the name of B has been fraudulently obtained and refuses to register the transfer. Advise A.

Explain briefly? (5 Marks)

Q.18. A insured his house against fire. Later while insure, A killed his wife, severely injured his only son, set fire to the

house and died in the fire. The son survived and sued the insurer for the fire loss, advice the insurer. Explain

briefly? (5 Marks)

Q.19. a) Satrang Singh admitted his only infant son in a private nursing home. As a result of strong dose of medicine

administered by the nursing attendant, the child has become mentally retarded. Satrang Singh wants to make a

complaint to the District Forum under the Consumer Protection Act, 1986 seeking relief by way of

compensation on the ground that there was deficiency in service by the nursing home. Does his complaint give

rise to a consumer dispute? Who is the consumer in the instant case? Explain bri b) Smart

booked a motor vehicle through one of the dealers. He was informed subsequently that the procedure for

purchasing the motor vehicle had changed and was called upon to make further payment to continue the

booking before delivery. On being aggrieved, Smart filed a complaint with the State Commission under the

Consumer Protection Act, 1986. Will he succeed? Explain briefly?

c) Brittle and Company, a small-scale industry, sought nursing and financing facilities from its bankers by means of

grant of further advances and adequate margin money in anticipation of good demand for its products. In

failing to obtain this and having become sick, it proceeds against its bankers under the Consumer Protection

Act, 1986, Will it succeed? Explain briefly? (5 Marks)

Q.20. X who was working as a truck driver had taken a general insurance policy to cover the risk of injuries for a

period from 1.11.1998 to 30.11.1999. He renewed the policy for a further period of one year on 10.11.1999.

On the same day, he met with an accident and suffered multiple injuries including fractures. X submitted the

claim along with documents to the insurance company. The insurance company repudiated the claim on the

ground that the premium for the renewed policy was received in the office only at 2.30 p.m. on 10.11.1999,

while the accident had taken place at 10.00 a.m. on that day and hence there was no policy at the time of

accident. Will X succeed if he files a complaint against the insurance company for this claim? Explain briefly?

Q.21. Avinash booked his goods with Superfast Freight Carriers at Delhi for being carried to Ferozabad. The

goods receipt note mentioned that all the disputes would be subject to jurisdiction of the Mumbai Court.

Avinash lodged a complaint for certain deficiency in service against the transporter in the District Forum at

Delhi. Superfast Carriers contested that District Forum at Delhi had no jurisdiction to entertain the complaint

as the head office of the transporter was at Mumbai and the jurisdiction has been clearly stated in the goods

receipt not. Is the contention of the transporter tenable? Explain briefly?

Q.22. With reference to the provisions of the Consumer Protection Act, 1986, decide the following giving reasons in

support of your answer.

i) Sukh Dukh Ltd. dispatched certain consignments of goods by road through Fastrack Roadways Ltd. The goods

were unloaded and stored in a godown enroute on the suggestion of consignee. A fire broke out in the

neighbouring godown spread to the godown and goods were destroyed. The Fastrack Roadways Ltd. claimed

that there was neither negligence nor deficiency in service on their part and goods were being carried at

“Owner risk” and since no special premium was paid, they were not responsible for the loss caused by fire.

Whether Fastrack Roadways Ltd. is liable to pay damages to consignor?

ii) Life Insurance Corporation (LIC) formulated a scheme called ‘salary saving scheme’ under which employees of

an organisation could buy an insurance policy. Premium due on each policy was collected by the employer

from the salary of the employees nor did it issue any premium notice. When the widow of the deceased

employee made a claim to LIC on the death of her husband, the LIC repudiated the claim on the ground that

four installments of premium had not been paid. The widow was approached the consumer forum for

redressal. Is the LIC liable for deficiency in service? Explain?

iii) Raman booked a ticket from Delhi to New York by Lufthansa Airlines. The airport authorities in New Delhi did

not find any fault in his visa and other documents. However, at Frankfurt airport authorities instituted

proceedings of verification because of which Raman missed his flight to New York. After necessary verification,

Raman was able to reach New York by the next flight. The airline authorities’ tendered apology to Raman for

the inconvenience caused to him and also paid as goodwill gesture a sum of Rs. 5,000. Raman intends to

institute proceedings under the Consumer Protection Act, 1986 against Lufthansa Airlines for deficiency in

service. Will he succeed? (10 Marks )

.23. With reference to the provisions of the Consumer Protection Act, 1986, decide the following giving reasons in

support of your answer.

i) Sohn sent all relevant documents in an envelope regarding consignment of goods to a buyer in the USA through

Fast Service Couriers. The documents did not reach the buyer as a consequence of which the buyer could not

take delivery of the goods. By the time the duplicate copies of the document had been received by the buyer,

the season of the goods was over. He claimed that he had suffered a loss of US $ 5,000 as a result of the

negligence of the courier. The State Commission ordered the payment to be made by the Fast Service Couriers,

but the National Commission in appeal reversed the order and ordered payment of US $ 100 only as per the

receipt issued by the Fast Service Courier to the consignor at the time of the dispatch of the latter. Advise

Sohan.

ii) Mahesh purchased a machine from Astute Ltd. to operate it himself for earning his liverhood. He took the

assistance of a person to assist him in operating the machine. The machine developed fault during the

warranty period. He filed a claim in the consumer forum against the company for deficiency in service. Astute

Ltd. alleged that Mahesh did not operate the machine himself but had appointed a person exclusively to

operate the machine. Will Mahesh succeed?

iii) Pillai purchased a car by taking a loan from Kerala cooperative Bank Ltd. and gave post-dated cheques to the

bank not only in respect of repayment of loan instalments but also of premium of insurance policy for two

succeeding years. On the expiry of the policy. Pillai’s car met with an accident. Will Pillai succeed in getting a

claim against the

CUSTOMER RELATIONSHIP MANAGEMENT

What do you think about traditional CRM, version changed from CRM to CMR, about social CRM, comment and

explain in detail differences between traditional CRM and Social CRM.

What do you think about the characteristics and the impact of the model explain in detail.

Do you have any idea how many ways social media fits into customer engagement strategies, explain in detail.

Can you explain in detail Tenets and principles of the New Model.

GENERAL MANAGEMENT

1. Assume you want to lead the change to save the Kollkal plant. Describe how you would proceed?2. What is the primary type of change needed - technology, product, structure or people/culture?3. What techniques would you use to overcome union resistance and implement change?What is more important the statement in a corporate culture document or actual managerial behaviour?

2. Why did the Falcon executives act as they did?3. Why didn't employees like Richards blow the whistle on Falcon, challenging the inconsistency between values and behaviour?4. How can executives go about changing the old values that govern an organization?

1. What is the impact of AIDS on businesses? Do you agree that businesses in the near future would be actively interested in addressing the issue of AIDS? Justify your answer 2. ABC Corporation wants to partner with an NGO and address the issue of AIDS around its factory, discuss what steps should ABC Corporation take to initiate, manage and sustain its partnership with the NGO .

1) What happened when Prakash got promoted to the position of Asst. Manager (Marketing)? Why did this happen?2) If you were entrusted with the responsibility of managing 6 sales representatives & creating an effective sales team, how would you do it?

HOSPITALITY MANAGEMENT

(1). (A) Give a brief explanation of the economic impact of tourism. Name two

organizations that control or further the economic impact on tourism.

(1). (B) Describe in brief all the 5 levels of Hotel and their why of hospitality? (10 Marks)

(2). Explain the term Management Structure and with the help of chart, plan the working of Executive Committee for 5 star hotels.

1. How would handle the short-staffing issue?2. What measures would you take to get the appropriate cooks in to work as soon as possible?3. What would you do to ensure a smooth, successfully transition for the party of fifty?4. How would you manipulate your floor plan to provide great service for the party of fifty?5. What should you do to ensure that all the guests in the restaurant are happy?6. What are some suggestions for training staff to handle unusual circumstances?7. How do you ensure that suppliers are delivering the product at the price quoted?

8. What do you do with lazy employees?9. How do you deal with employees who steal?10. Describe the origin of coffee?

(6). From the Diagram given below, brief out the importance of Controlling, Planning Organizing and Leading.

INTERNATIONAL BUSINESS

(a) What was the critical catalyst that led Kodak to start taking the Japanese market seriously? (b) From the evidence given in the case do you think Kodak’s charges of unfair trading practices against Fuji are valid? Support your answer.

1 Which company is truly Multinational ? Why?

2 List three differences between Company , Multi National company and Trans Multi National Company ?

(a) Explain why MNCs have located R & D centres in developing countries?

(b) Mention the areas where R & D activities can easily be decentralised.

MARKETING MGMT

1. Describe what is meant by a business being ‘consumer led’.2. What are the key parts of the marketing mix? Explain how each works with the others.3. Explain why the balance of the marketing mix is as important as any single element.4. Analyse the marketing mix for NIVEA VISAGE Young. What are its strongest points? Explain why you think this is so.1. What was the key weakness that Škoda was able to identify?2. What strength did Škoda use to turn its brand weakness into an opportunity?3. How has Škoda strategically addressed external threats?4. What in your view are the important benefits of using a SWOT analysis1. What is the difference between primary and secondary research? Identify one example of primary and secondary research carried out by Wilkinson.2. Explain why Wilkinson needed a marketing strategy to help them to grow.3. Evaluate the benefits of the marketing campaign to Wilkinson.4. Analyse how effective the marketing campaign was in helping Wilkinson respond to competitive pressures1. Using current products familiar to you, draw and label a product life cycle diagram, showing which stage each product is at.2. Suggest appropriate aims and objectives for a small, medium and large business.4. Consider the decision taken by Kellogg to opt for product development. Suggest a way in which it could have diversified instead. Justify your answer.

OPERATIONS MANAGEMENT

CASE-1

Bloomsday Outfitters produces T-shirts for road races. They need to acquire some new stamping machines to produce 30,000 good T-shirts per month. Their plant operates 200 hours per month, but the new machines will be used for T-shirts only 60 percent of the time and the output usually includes 5 percent that are "seconds" and unusable. The stamping operation takes 1 minute per T-shirt, and the stamping machines are expected to have 90 percent efficiency considering adjustments, changeover of patterns, and unavoidable downtime. How many stamping machines are required?

CASE-2

In the table given below the Distribution Manager is expected to service these DCs as per the demands placed. If the actual sales after completing week one is as follows, what would be the quantities that would need amendment as far as Distribution Manager is concerned to service for week two and onwards?

CASE-

After working for 30 years, Ramjee Somjee Dutt opted for VRS and started a courier company and did very well in the first four years. He was now looking for expansion of his business and decided to venture into Road transportation business between Chennai and Mumbai and Mumbai and Delhi as he felt that he could do well on this line. However before taking a final decision he hires your Management Consultant firm formed by yourself. He has requested you to work out the Price to quote his clients for these two routes considering the costs involved. He expects to earn a minimum profit of Rs 1000 per day per truck after meeting all expenses. Your analysis of market conditions tell you the following:

CASE-

A company is operating in two unrelated businesses. The first one is making common salt, which is sold in one-kilogram consumer packs. The second business is making readymade garments. The owner of the businesses has decided to implement Materials Requirement Planning (MRP) in one of the two businesses, which is likely to give him greater benefit. Assuming that the current turnover and profits of both the units are comparable, compare the relative benefits and limitations of Materials Requirement Planning (MRP) for these two businesses.

CASE-

A Manufacturer of motorcycles buys spark plugs at Rs.15 each. Now he wishes to manufacture the plugs in his own factory. The estimated cost for the manufacture of spark plugs is around Rs.50,000=00 and the variable cost comes to Rs.5 per spark plug. The Production Manager advises the Manufacturer that the factory should go for manufacturing

instead of procuring them from the open market;’List out reasons for the decision of the Production Manager backed up by the necessary data.

PRINCIPLE & PRACTICE OF MANAGEMENT

1. How should Mr. Durant assess the opportunities in various countries around the world? 2. Should Carrefour adopt Wal-Mart's strategy of "low prices everyday"? What would be the advantage or disadvantage of such a strategy? 3. How could Carrefour differentiate itself from Wal-Mart? 4. Identify cultures in selected countries that need to be considered in order to be successful?1) The reengineering efforts of P&G focused on the business process system. Do you think other processes, such as the human system, or other managerial policies need to be considered in a process redesign? 2) What do you think was the reaction of the brand managers, who may have worked under the old system for many years, when the category management structure was installed? 3) As a consultant, would you have recommended a top-down or a bottom-up approach, or both, to process redesign and organizational change?4) What are the advantages and disadvantages of each approach.1) What is your assessment of Daimler-Benz's operations in many different fields? 2) Should the various groups operate autonomously? What kinds of activities should be centralized? 3) Daimler-Benz is best known for its Mercedes-Benz cars. Why do you think Daimler bought AEG in the first place and why did it venture into the Aerospace and Inter Services businesses? 4) Given the apparent mistakes in acquiring non-automotive businesses, what should Jurgen Schrempp do now?1) Prepare a profile of the potential buyer of the Lexus.

2) What should Mercedes and BMW do to counteract the Japanese threat in the United States and Europe?3) Why has the Lexus model been very successful in the U.S. but has not been marketed in Japan? (Suggestion: Review the frequency of repair records of luxury cars. Also talk to Lexus dealers or Lexus owners).4) Do you think Lexus will succeed in Japan? Why or why not?

BPO MANAGEMENT

Two Giants Take the Offshore UPO LeadGE Capital’s International Services unit, which provides everything from risk calculation to IT services and actuarial analysis for GE worldwide, has grown from 634 employees to 17,000 during the past five years. More than half of those workers are in India, and they are not being used for mindless data entry—in India every employee has a college degree, and more than 1,200 have Master’s degrees in Business Administration (MBAs).AT&T Uses Team Approach to Outsource Its HR FunctionWhen AT&T opted to outsource human resources, the telecommunications company signed a seven-year comprehensive outsourcing agreement with Aon Consulting. A team of functional experts in AT&T’s human resource (HR) and finance departments orchestrated the outsourcing initiative. Each department challenged the other to prove the merits of the outsourcing strategy, resulting in a well-thought-out, appropriate, and cost-effective out- sourcing initiative

GE Real Estate Understands Total BPO Costs

Realizing cost savings from offshore outsourcing often takes years of effort and a huge up-front investment. For many companies, it simply may not be worth it. “Someone working for $10,000 a year in Hyderabad can end up costing an American company four to eight times that amount,” says Hank Zupnick, CIO of GE Real Estate. Yet, all too often, companies do not make the outlays required to make offshore outsourcing work.Informal Vendor Selection Leads to Disaster

A large and well-respected company had a vision in the early 1990s of becoming one of the leanest and most profitable manufacturers in the industry. The company’s CFO felt that the company could be much more efficient if it focused on what it was good at, as opposed to managing some of the larger support functions. After looking into its HR organization, the CFO determined that outsourcing this function would reduce a great deal of overhead and could fix several of the problems the company continually faced.European Regulations Confusing to BPO Vendors

International regulations governing workers’ rights are going to play a role in the future of BPO. In fact, it is likely that workers and politicians will seek new regulations as more and more jobs are uprooted and moved about world.NYPH Managing tile BPO Transition: Four Years Later ( MR.L)In November 1999, New York-Presbyterian Hospital (NYPH) announced a seven-year, $228-million IT outsourcing contract with First Consulting Group (FCG). The contract created a third entity, FCG Management Services, to perform the work—a step that included the hiring of more than 400 NYPH staff into the new unit.

BUSINESS ADMINISTRATION15) Identify and analyse the environmental factors in this case. 16) Who were all responsible for this tragic end? 17) It is right on the part of the government and promotional agencies to woo entrepreneurs

by

promising facilities and incentives which they are not sure of being able to provide?

18) Should there be legislation to compensate entrepreneurs for the loss suffered due to the

irresponsibility of public agencies? What problems are likely to be solved and created by

such legislation?

19) What are the lessons of this case for an entrepreneur and government and promotional

agencies

n) Discuss internal, domestic and global environments of business revealed by this case.

o) Discuss whether it is the domestic or global environment that hinders the globalization of

Indian business.

p) Even if Elf had not acquired Premier Oil, what would have been the impact of the delay in

the clearance on IOC?

q) What would have been the significance of the foreign acquisition to IOC?

r) What are the lessons of this case? s) Explain the environmental factors which Balsara used to its advantage. t) What is the strength of AAII to market ayurvedic toothpaste in USA?

1. Examine the internal and external factors behind Reliance’s decision for the swap deal.14. What environmental changes could make swap deal unattractive in future? 15. Could there be any strategic reason behind the decision to import and export naphtha? 4. Should Reliance import and export naphtha even if it does not provide any profit

advantage?h) Why did Telco land itself in the problem (supply problem in respect of AC kits)?

i) If the allegation about the supplier is right, discuss its implications for the supplier.

j) Evaluate the ethical issues involved in the case. (Also consider the fact Maruti was 50 per

cent Government owned.)

m) Discuss the reasons for the initial failure of P & G in Japan. 2. Where did P & G go wrong (if it did) in the evaluation of the Indian market and its

strategy?r) Discuss the reasons for the difference in the performance of P & G in India and China.

INVESTMENTS MANAGEMENT

Advanced Diploma in Banking, Finance and Insurance Management (ADBFM)

1) How securities are being traded in share market? (10 Marks)

2) What is the difference between mutual fund and other investment companies? (10 Marks)

3) What is adjustable and non-adjustable capital? (10 Marks)

20) How finance statement analysis is being done from investor’s point of view?

What is the importance of security analysis? (20 Marks)

5) What are call options? Give in brief information about put option. (10 Marks)

6) What is the theory of active portfolio management ? How it is monitored? (10 Marks)

7) What are the different types of risks with regard to debt securities? (10 Marks)

MANAGEMENT CONTROL SYSTEMQ1) Explain the process of cycle times given by David Axson.’Q1) Explain the stages in specific terms of ZBB Methodology.Q1)Explain the needs of Capital Expenditure investment.

Q2)

Give any two difference between hardware and software.Q1) Explain the difference between choosing the Right Forecasting on frequency and horizon.

MARKETING MANAGEMENT

N.B. : 1) There are questions in paper.All Questions are compulsory

A) Discuss Various Marketing Research Instruments .Give suitable examples (one example

/instrument)? (10 Marks)

B) Describe following in context of new product development (NPD)? (10 Marks)1. The new product development decision process2. Risk factors hindering new product development

C) Illustrate the marketing mix for any two of the following? (15 Marks)1. Cafe Coffee Day2. Dr. Batra’s clinic3. Lux Soap4. HP( Hewlett Packard)

D) Illustrate with examples, the differences between Product marketing &(10 Marks)Services marketing?

E) Illustrate with examples, the methods/ways of evaluating advertising effectiveness? (10 Marks)

F) Discuss the factors which contribute in deciding the “price” of the product? Discuss

various pricing methods? (10 Marks)

G) “Laco Industries “has planned to introduce new baby shampoo in the kids market. The company conducted a

research in selected tier II cities in India to know the demand & successfully launched its product. In this

context, discuss the characteristics of the good research? (15 Marks)

PROJECT MANAGEMENT

21)Give a detailed description on “Detailed Project Report”. Indicate the Pros and Cons of it also. (10 Marks)

2. What is Project Management Information System? Why is a Project Management InformationSystem considered to be of immense importance in a project? In designing a Project ManagementInformation System what parameters are to be spelt out clearly in line with the objectives of theProject management Information System? (20 Marks)

u) Technology and processes play crucial role in certain projects. What the key issues are in regards to choice of technology, equipment and processes at the stage of formulation of Detailed Project Report? (10 Marks)

v) Given the activity mean and Standard Deviation, Find the probability that the project will take

more than 10 weeks to complete. (20 Marks)

STRATEGIC MANAGEMENT

Q1) Explain the term strategic decision making?

Q2) Explain the process of decision making?

Q3) What is the basic thrust of strategic decision making?

Q4) Explain in detail the issues in strategic decision making?Q1) Define vision? And explain the benefits of a vision?

Q2) What do you mean by mission?

Q3) How are Mission statements formulated and communicated?

Q4) Explain in detail the characteristics of a Mission statement?Q1) Explain the concept of Environment?

Q2) Explain in detail the characteristics of Environment?

Q3) Explain Internal Environment?

Q4) Explain External Environment?

Q1) Explain the term mergers and acquisitions?

Q2) What are the types of mergers and acquisitions?

Q3) Explain in detail the reasons for mergers and acquisitions?

Q4) What are the important issues in mergers and acquisitions?

BANKING MANAGEMENT

1) Import Export Business is enjoying various facilities. Give in brief information about it.

2) 2) What is the role of Reserve Bank of India in exchange control? Write with special reference to Import – Export.

3) What do you know about Exam Bank? How it is encouraging import-export trade?

4) Human Resources with technical support has changed the Banking scenario. Give your comments.

5) Development of human resources is the challenge before banking industry. Express your views with special reference to India. ) Customer expectations are very high in Banking Industry. Give your comments. 7) Pricing strategy is controlled by external factors as well as RBI. Please define it. 1 ) The exchange rate and forward rate of rupee against US dollar on 3rd November, 2008 is given below: 2 ) In May beginning you decide that shares in X Ltd. will rise over the next month or so. The current

price is Rs 100 and you hope that the shares will be at Rs. 150 by the end of July. Give your

comments if the Option is traded and if the option is not traded. Make assumptions.

3 )

22) The unit price of TSS scheme of a mutual fund is Rs 10. The public offer price (POP) of the unit

is Rs 10.204 and the redemption price is Rs 9.80.

Calculate

Front-end load and

Back-end load.

Mr. A can earn a return of 16% by investing in equity shares on his own. Now he is considering a recently

announced equity based mutual fund scheme in which initial expenses are 5.5 percent and annual recurring

expenses are 1.5 percent. How much should the mutual fund earn to provide Mr. A a return of 16%

EVENT MANAGEMENT

1) What are some of the things that could go wrong, or have wrong at similar events?2) List three ways in which the organizers were negligent?

List three ways in which the event could have been improved?This event was described to the authorities as a cultural festival. Do you think it belongs in that category

1) What are the some of the Safety risk associated with this event?2) Who is responsible for the safety of the venue and the audience?3) With whom should you discuss the risks associated with your event concept?4) 4) How could the risks be reduced?

a. Can the sponsor’s involvement lead to some benefit for the organization in terms of increased profile or increased sales?

2) What other benefits are there?3. Will it be time-consuming for their staff?

4) Define the term sponsorship in brief.

1.Who will be responsible for security (probably more than one body)?

Discuss the occupational safety of the staff concerned?

1) Discuss the health issues of the staff concerned?2) What are the responsibilities of the management in each of these cases?3) 4) What are some solutions?

Is permission required to use the parking lot, and if so, from whomWhat are the implications of charging an entry fee? Would you recommend this

1) Do you need a liquor license of alcohol is not sold?2) Who is responsible for underage drinking?

What would happen if a fault in the wiring caused someone to be electrocuted6) Should the police be told about the party?

How could this person’s needs be better catered for?1) Are these any strategies for helping to motivate this volunteer?2) What leadership approach would you take to managing your event team?3) 4) Is a different approach needed for managing paid staff and volunteer staff? Explain.4) Define the term Protocol?

OPERATION MANAGEMENT

5) Q.1. How would operations strategy for a service industry be different if any from that for a manufacturing industry? (It’s an example & explains)

3. What are the levels of aggregation in forecasting for a manufacturing

organization? How should this hierarchy of forecasts be linked and used?

4. How would forecasting be useful for operations in a BPO (Business processes

outsourcing) unit? What factors may be important for this industry? Discuss.

5. A good work study should be followed by good supervision for getting good

results. Explain with an example.

6. What is job evaluation? Can it be alternatively used as job ranking? How does

one ensure that job evaluation evaluates the job and not the man? Explain with

examples?

7. What is the impact of technology on jobs? What are the similarities between job

enlargement & job rotation? Discuss the importance of training in the content of

job redesign? Explain with examples

Q1) Explain the concept Six Sigma. Bring out the significance of Six Sigma in Quality

Q2) Define Project Management and explain its nature and features?

Q3) What is Process Analysis? Explain the steps in Manufacturing Process Selection

and Design?

Q4) Enumerate and explain the Theory of Constraints?

Q5) Write short notes (any two)

a) Inventory Control

b) Operations Scheduling

c) Aggregate Sales and Operations Planning

Q6) Explain the following concept (any two) (10 Marks)

Q7) Define Material Requirements Planning. Discuss its various components?

FINANCIAL MANAGEMENT

(A). (1).Mr. Nimish holds the following portfolio. (10 marks)

Share Beta Investment

Alpha 0.9 Rs.12, 00,000

Beta 1.5 Rs. 3, 50,000

Carrot 1.0 Rs. 1, 00,000

(A). (2). A share is selling for Rs.60 on which a dividend of Rs.4 per share is expected at the end of the year. The expected market price after dividend declaration is to be Rs.70. Compute the following: -

(10 marks

(i) The return on investment ® in shares.(ii) Dividend yield (iii) Capital Gain Yield

(iv) Q1 What are derivatives? What are their features?(v) Q 2) What is a financial system? What is the role in the economic development of a country?(vi) Q 3) How does the Central Bank regulate the quantity and direction of the flow of credit?

(vii) Q 4 ) What are the measures initiated by the SEBI to build investor confidence?(viii) Q 5 ) What is a Call Money market? What is the importance of Call Money market? Who are the(ix) participants in the Call Money market?

Q 6 ) What is the commercial paper? What are its advantages?Q 7) What is a Certificate of deposit? How is it different from bank deposit?

Q 8 ) What is a discount market? What are its services?

w) Define Foreign Exchange Market? What are its characteristic features? x) What were the provisions of LERMS? y) What are the function of FEDAI? z) Which is the currency used as vehicle currency in India? aa) Who are `Money Changers’?

bb) Examine the trade balance vis-à-vis the current account balance and explain its effect on the economy? cc)

Explain the behavior of the Capital Account entries and how can they affect the economy

10. Is the increasing positive `Overall balance’ good for the economy? Why?

BUSINESS COMMUNICATIONQ1) Write short notes (any two) (10 Marks)a) The right Resumes for Effective job huntingb) E-Mail Messages as tool for successful business communicationc) The art of Web WritingQ2) Explain the following (any two). (10 Marks)a) Communicating Across Culturesb) Using Visuals as aid for business communicationc) Designing Documents, Slides for effective business communicationQ3) Explain in brief the process of effective Job hunting (10 Marks)Q4) How business meetings are planned and discuss the process of Conducting and RecordingMeetings (10 Marks)Q5) Discuss the various aspects of writing Research Reports. (10 Marks)Q6) Discuss the various aspects of Creating Goodwill in business communication. (10 Marks)Q7) Critically evaluate Using of Choosing the Right Word, Revising Sentences and Paragraphs in aneffective business communication. (10 Marks)Q8) Define Team for business communication and Explain in brief the effective ways of Working

and Writing in Teams.

CORPORATE LAW1. What is the Intellectual Property Rights Law. Discuss its relevance to liberalization andGlobalization?2. Discuss in brief the Consumer Protection Act 198?3. Write short notes (any two)a) Void Contracts and Void able Contractsb) Standard Terms and Freedom of Contractc) Banking Lawd) Negotiable Instruments4. Discuss in brief the Consumer Protection Act 198?5. Discuss the aims and objectives Indian Sale of Goods Act, 1930?

6. Explain the procedure of Incorporation of Companies, issuance of Prospectus and Rising ofCapital?

7. Discuss the Fundamental Rights of the Business?

Financial & Cost Accounting

1. Differentiate between idle cost and standard cost?2. What is a trial balance? Explain its objective.3. Distinguish between Accrual basis of accounting and cash basis of accounting.4. Standard costing is a valuable aid to management discuss. State in brief limitation ofstandard costing?5. Define Budgetary Control and explain the pre-requisites for its successful introduction andimplementation?6. How the total cost, variable cost and marginal cost differ from each other?7. What are the advantages of cost audit?

8. Which are the different ways by which the cost can be analyzed?

GENERAL MGMT1. What is Input & Output model?2. Describe some major kinds of strategies/policies & the hierarchy of strategies?3. What do you mean by reengineering organization & Explain key aspects?4. What is departmentation & Types of departmentation?5. Distinguish strength of appraisal against verifiable objectives?6. Explain Maslow hierarchy of needs theory?7. Define Leadership with examples?

8. Explain communication flow in the organization?

INFORMATION TECHNOLOGY

In what ways were the services offered by Google different from those offered byother search engines? Discuss with specific reference to technology, corporateclient servicing and customer friendliness.2. Most dotcom companies relied heavily on online advertisements as the primarysource of revenue, and many also spent a lot of money on advertising their brands.However, Google did not do so — and was still rated as the world’s most preferredsearch engine. Critically discuss Google’s business model in the light of the above.Was Google’s decision not to use conventional advertising a wise one or not?3. “Over the last three years, Google has stolen 40% of the search market directly at theexpense of AOL, MSN, and Yahoo.” Do you think Googlcs leadership position isgoing to become a threat to the company’s future growth and survival? Whatmeasures should the company take in order to sustain its position as the leading

Internet search services provider in the future?Q.1) “The factory delivery option gives Mercedes-Benz customers something that they do not get fromother automobile manufacturers”. Briefly discuss the salient features of the Factory Delivery ReservationSystem of MBUSI.Q.2) “One of the most fundamental goals in developing the FDRS was to strengthen and market the

Mercedes-Benz brand in the United States”. Discuss other benefits of the FDRS program.

INTERNATIONAL BUSINESS1. What is international business? How cultural factors do influences international business?2.What are the different dimensions of economic environment?

3.What are the role and functions of WTO in international relations?4.Describe the factors which are affecting the growth of International business.5.What are the role and functions of WTO in international relations?6.Discuss in detail the environmental factors that affect a business.7.What are the functions of UNO?

8.State the importance of business ethics.

MARKETING MANAGEMENT1) Who was the Target Market for Virgin Mobile?2) What do you understand by Value Creation in context to this case study?3) Does the customer acquisition and retention strategy really help Virgin Mobiles?

4.) Study and elaborate the business model of Virgin mobile?1. What P’s are involved in marketing mix of services?2. Explain the People mix with reference to SOTC?3. State the key to success for SOTC?

4. Give an short marketing mix of services of Banking?1. According to u what driven the success of ICICI in presence of so many nationalizedbanks?2. What do you understand by customer satisfaction? How did ICICI gain it?3. How the ICICI did changed the Indian Banking approaches?

4. What you understand by Post Decision Process?1. What is main objective of the “why grow up “campaign?2. According to you what impact did the “why grow up campaign on consumer’s mind?3. What role do the packaging plays create an image of brand like frooti?

4. How successful the “why grow up” campaign?

MERGERS AND ACQUISITIONS

Q1) Explain the free cash flow valuation?Q2) What are the several approaches for measuring the value of the target firm?Q3) At a discount rate of 13% what is the maximum price that ABC should pay?Q4) At a discount rate of 18% what is the minimum price ABC should pay?

Q1) What is and ESOPs explain in detail?Q2) Why are company’s applying ESOPs?Q3) What are ESOPs application explain?Q4) Do you think ESOPs is beneficial to company and company’s employee as well?

Q1) What do you think why do some apparently well run companies get into financial distress? What arethe causes?Q2) Explain in detail the surveys the bankruptcy code in the US?Q3) Suggest a methodology for valuation of bankrupt firms?Q4) Summarizes the results of academic studies on various aspects of bankruptcy?

Q1) Explain the term option?Q2) What are the types of options all over world explain in detail?Q3) Explain in detail Real option and different types of real option?Q4) Given the above values, calculate the value of the call option?

OPERATIONS MANAGEMENT

Q1) Explain the concept Six Sigma. Bring out the significance of Six Sigma in QualityManagement? (10 Marks)Q2) Define Project Management and explain its nature and features? (10 Marks)Q3) What is Process Analysis? Explain the steps in Manufacturing Process Selectionand Design? (10Marks)Q4) Enumerate and explain the Theory of Constraints? (10 Marks)Q5) Write short notes (any two) (10 Marks)a) Inventory Controlb) Operations Schedulingc) Aggregate Sales and Operations PlanningQ6) Explain the following concept (any two) (10 Marks)1) Product Design2) Strategic Capacity Management3) Lean ProductionsQ7) Define Material Requirements Planning. Discuss its various components?

Organization Behavior

1. Define organizational behavior, and organizational structure?2. What is the difference between a manager and a leader? Do leaders need different skillsto be effective?3. What is the difference between a group & a team? What are the different types of workteams?4. How would you define conflict? Distinguish between functional & dysfunctional conflictsby giving suitable examples?5. Explain the different types of employee involvement and employee recognitionprograms with the help of suitable examples.6. Select the most appropriate answer of the following: (20, each 2 marks)1) The groups to which an individual aspires to belong, i.e. the one with which he or sheidentifies is calleda) coalitions b) committees c) reference groups d) task groups2) One small drawback of the five-stage model is that ita) ignores the organizational context b) ignores the situational factors c) ignores the individual attributes d) ignores the formal structure3) Individual employees can be converted into team players througha) appropriate feedback b) training c) monitoring d) demonstration4) One who tries to bring discipline and order through formal structures, plans andprocesses and tries to monitor performance against plans is aa) leader b) manager c) co-ordinator d) team-player5) If the followers are able and unwilling, then the leader will have to use thea) authoritarian style b) participative style c) situational style d) strategic style

6) According to situational leadership approach, the style that denotes a high-task and alow-relationship style isa) selling style b) delegating style c) participating style d) telling style7) Decision-making heavily depends on the individuala) understanding b) creativity c) perception d) ability8) In formal groups and organizations, an individual has maximum access toa) referent power b) reward power c) legitimate power d) coercive power9) In an attempt to preserve their perceptions, people tend toa) resist change violently b) ignore the change process c) create bottlenecks for change agents d) process information selectively10) The process, which is aimed at seeking change in attitudes, stereotypes andperceptions, that groups hold of each other is calleda) Organizational development b) Inter-group development c) T-groups d) Team-building

PERSONNAL MANAGEMENT

1. Psychological test as selection criteria can at best be a support to the interview process. Pleaseevaluate. (15 Marks)2. Retention of employees in the organization starts with a structured and effective inductionprogram.Please comment. (15 Marks)3. If you have to hire an HR Manager for your firm,what competencies would you look for?Please answer in terms of your understanding of the HR function. (15 Marks)4. Designing an attractive motivational strategy is the key to making of a high performance drivenorganization. (15 Marks)5. Briefly explain (Any two):a) Different type of employee appraisals and ratingb) Validity / reliabilityc) Job analysisd) Stress interview (20 Marks)

PRINCIPLES & PRACTICE OF MANAGEMENT

1. a) What are the steps involved in planning?b) How you make planning effective?2. What is the difference between a policy and a procedure?3. Explain the advantages and limitations of planning.4. Explain the strategic planning in the Indian industry. Which are theplanning skills required for better business.5. a) Define a decision making?b) Explain common difficulties in decision-making.6. a) Decision-making is a key part of a manager’s activities. –Elaborate.b) What are the steps involved in rational decision-making.7. a) Explain the individual and group decision-making.

b) Describe advantages and disadvantages of group decisions.8. a) Draw models of decision-making? b) Explain any two.

PRINCIPLES & PRACTICE OF MANAGEMENT

Q1) “Management is the art of getting things done”. Explain and bring out the nature an feature of management?

Q2) Define leadership and state the qualities of a successful leader?

Q3) What is span of control? Identify the factors determining span of control?

Q4) Enumerate and explain the important principles of an Organization?

Q5) Write short notes (any two) (10 Marks)

a) Maslow’s theory of motivation

b) Advantages of delegation

c) Line Organization

d) Selection Process

Q6) Explain the following concept (any two) (10 Marks)

1) Planning

2) Decision –Making Organization

3) Organization

4) Staffing

Q7) Define Performance Appraisal. Discuss two modern and two traditional methods of Performance appraisal?

Q8) What is Organizational Change? Discuss the causes for resistance to change? (10 Marks)

SUBJECT: BUSINESS ETHICSTotal Marks : 80NB.1) All questions carry equal marks.2) All questions are compulsory.3} read questions carefully.4} Figures to the right indicate full marks.Q1) What is Ethical Analysis and discuss its Application: in Corporate DecisionMaking? (10 Marks)Q2) Define Corporate Ethical Leadership and discuss its nature and features? (10 Marks)Q3) What is Corporate Social Responsibility? Explain its characteristics? (10 Marks)Q4) Enumerate and explain the Ethical Implications of Technology? (10 Marks)Q5) Write short notes (any two) (10 Marks)a) Ethical Analysis and its Application in Personal Decision Making.b) Corporate Culturec) Reputation Management.Q6) Explain the following concept (any two) (10 Marks)a) Social Reporting.

b) Ethics in Finance Accountancy.c) Values in the Employment Relationship.AN ISO 9001 : 2008 CERTIFIED INTERNATIONAL B-SCHOOLQ7) Define Ethics. Discuss the relation of Ethics and Human Resources Management? (10 Marks)Q8) What is the role of Ethics in Marketing? (10 Marks

Sales Management

N. B : All Questions are Compulsory

1. a) Describe AIDAS theory of selling (5 Marks)

b) Explain the steps involved in prospecting (5 Marks)

2. Describe at length sales related marketing policies (20 Marks)

3. Explain the following in determining the size of the Sales force

a) Work load method

b) Sales potential method

c) Incremental method

4. What are the steps involved in setting up a Sales organization. Explain them. (10 Marks)

5. Identify the different marketing activities and other departments co-ordinating with personnel

6. Ennumerate different approaches for making the distribution channel more efficient.

7.What are the different training methods applicable for salesman? How would you select the different training methods.

8. How motivation place an important role in the Sales management. Explain the different theories involved in this.

SUBJECT : TREASURY MANAGEMT

Q1) Explain six components of interest rate risk?

Q2) What is Earnings at Risk (EAR) ?

Q3) Explain the important wings of organizational structure for management of market risk?

Q4) Define currency risk and explain how a domestic organization is concerned with currency risk?

Q5) Define equity risk and state the various forms of equity risk? Q6)

What is OTC Market?

Q7) What is commodity currency. Explain in brief.

Q8) State the various categories of investment? How can a bank undertake security shifting?

Q9) What are the obligations of Mutual Funds to the unit holders?

Q10) Discuss Zero Based Budgeting in detail?