ism office marketing group (ap) konica minolta bizhub 210/162 ver. 2.0 - 25.05.2005

ISM Office Marketing Group (AP)

Konica Minolta bizhub 210/162

Ver. 2.0 - 25.05.2005


• Market

• Portfolio

• Product Specifications

• Configuration

• Consumables

• Sales Arguments/Highlights

• Positioning/Competition

• Machine Mix/Option Attachment Ratio

• Marketing material

• Certificates/Environmental Aspects

Contents

Table of contents


Segment 1 [1~19ppm] by brand

2004

1st half 2004

CA

NO

N

RIC

OH

KO

NIC

A M

INO

LTA

KY

OC

ER

A M

ITA

SH

AR

P

TO

SH

IBA

NA

SH

UA

TE

C

XE

RO

X

PA

NA

SO

NIC

OLI

VE

TT

I

LAN

IER

GE

ST

ET

NE

R

TR

IUM

PH

-AD

LER

INF

OT

EC

0

20000

40000

60000

80000

100000

120000



CA

NO

N

RIC

OH

KO

NIC

A M

INO

LTA

KY

OC

ER

A M

ITA

SH

AR

P

TO

SH

IBA

NA

SH

UA

TE

C

XE

RO

X

PA

NA

SO

NIC

OLI

VE

TT

I

LAN

IER

GE

ST

ET

NE

R

TR

IUM

PH

-AD

LER

INF

OT

EC

0

20000

40000

60000

80000

100000

120000

2004

2002

2003


Segment 1 [1~19ppm] by model - Top 10

A4 model

A3 model

CA

NO

N iR

16

00

KY

OC

ER

A M

ITA

KM

15

00

KY

OC

ER

A M

ITA

KM

16

20

CA

NO

N iR

12

10

TO

SH

IBA

e-S

tud

io

16

0

OL

IVE

TT

I d-C

op

ia 1

6

SH

AR

P A

R-M

16

0

RIC

OH

Afic

io 2

01

8

RIC

OH

Afic

io 2

01

5

KO

NIC

A M

INO

LT

A

70

13

0

5000

10000

15000

20000

25000


Market Analysis Segment 1 [1~19ppm]

• Total market in 2004: 570.858 units [InfoSource projection]

• Konica Minolta is losing market share [23% compared with 2002]

• Canon recovered from last year!

• iR1600 sold more than 3 times more than 7013 [A3 vs A4]

• Konica Minolta7013 achieved 6.451 units [1st half 2004]

• Second Konica Minolta device Di1610 on rank 17

• Di1611 on rank 34!

• Only three A4 models in top 10 - rest is A3!

• Kyocera increased sales by 60% [ from 2002 to 2004]

General



2004

1st half 2004



2004

2002

2003


Segment 2 [20~39ppm] by model - Top 11

2004

1st half 2004

CA

NO

N iR

220

0

RIC

OH

Afic

io 2

022

HP

LJ

4100

Mfp

Di 2

510

KY

OC

ER

A 2

530

CA

NO

N iR

310

0 C

N

SH

AR

P A

R-M

205

KY

OC

ER

A 2

030

NA

SH

UA

TE

C D

SM

622

CA

NO

N iR

330

0

0

5000

10000

15000

20000

25000

30000

35000


Market Analysis Segment 2 [20~39ppm]

• Total market in 2004: 500.821 units [InfoSource projection]

• 30% more placements compared with 2002

• Konica Minolta is not increasing placements!

• Konica Minolta Di2510 will achieve 12.884 units

• Second Konica Minolta device is 7222 on rank 17

• Di2011 is on rank 30!

• HP will place 16.000 units of LJ 4100mfp [1.800 € L/P, A4 Canon based]

• Kyocera almost doubled sales [ from 2002 to 2004]

• Still only 50% print attachment ratio in monochrome sales for Konica Minolta

• One third is PostScript !

General


Development Code

• Tenryu 1 / 2 (based on Di1611/2011)

Sales Code

• Konica Minolta bizhub 210 and bizhub 162

Portfolio Cluster

• Successor of Konica Minolta Di1611/7216 and Di2011/7220

• In addition to bizhub 160, 160f, 161

Launch Date

• June 2005

Portfolio


Product

Speed: 21 cpm A4 crosswise / 12 cpm A3 (bizhub 210)

16 cpm A4 crosswise / 7 cpm A3 (bizhub 162)

First copy out time: less than 7 sec. (from glass)

less than 11 sec. (via ADF)

Warm-up time: less than 15 sec. (bizhub 210) / 30 sec. (bizhub 162)

Memory: 32 MB

Resolution: 600 x 600 dpi

Zoom: 25 - 400 % in 0.1% steps

Paper Weights: 60 - 160 g/m²

Volume: 3 - 16 K (bizhub 210)

2 - 12 K (bizhub 162)

Life Time: 300 K or 5 years (bizhub 210)

240 K or 5 years (bizhub 162)

Specification Overview


Product

Copying

• Fast first copy out time

• Large zoom range

• Image rotation

• 2-in-1/4-in1 copy

• Mixed Original

• Book separation

• Auto density adjustment

• Auto paper selection

• Shift sorting/criss-cross sorting



Product

Printing

• Standard GDI printing

(bizhub 162:16 ppm at 300 dpi, 12 ppm at 600 dpi;

bizhub 210: 21 ppm at 300 dpi, 12 ppm at 600 dpi)

• Optional PCL 6 / 5e printing with IC-205

(bizhub 162:16 ppm at 600 dpi; bizhub 210: 21 ppm at 600 dpi)

• Standard USB, parallel interface

• Optional 10baseT/100baseTX

• Page Layout function (allows printing of up to 16 pages onto a single sheet)

• Watermark (7 presets, 30 additional user defined)

• Lock Job function

(secure printing with optional PCL memory)



Product

Scanning

• Local Twain scanning (B/W scanning: manually and via DF-502/DF-605)

• Scan speed: 16 opm with DF-502, 20 opm with DF-605

• Scan Format: TIFF, PDF

• Scan to eMail, FTP (with optional FK-505, SU-502, NC-502)



Product

Faxing

• Super G3

• Six image quality modes

• Image rotation transmission/reception

• Large capacity memory reception

• Speed dials (200), one-touch dials (27), program dials

• Fax forwarding (with optional NC-502 and SU-502)

• Simultaneous broadcasting by fax & eMail (w/optional NC-502 and SU-502)

• Internet fax



Configuration

• Copy, GDI print

• Main body with 1 x 250 sheet universal cassette

• Single-sheet bypass

• USB 1.1, parallel IEEE1284 interface

• 32 MB copy/fax/GDI memory

Standard configuration


Configuration

• Original cover OC-504 (standard with bizhub 162)

• Document feeder DF-502 for 50 sheets, 16 OPM

• Reverse document feeder DF-605 + for 80 sheets Mount Kit MK-501 (for bizhub 210 only!), 20 OPM

• Auto duplex unit AD-504 (for bizhub 210 only)

• Multiple bypass MB-501 for 100 sheets

• Shifter SF-501

• Job Separator JS-503

• Paper supply unit PF-502 for 250 sheets (max. 4)

Options


• PCL image controller IC-205

• Network interface card (iFax / scan to eMail) NC-502

• 32/64 MB copier/fax expansion memory EM-101/EM-102

• 64/128 MB printer expansion memory (local procurement)

• Mechanical counter MC-503

• Copy Desk Large SDC21 (if 1 PFU is installed)

• Copy Desk Small SDC21 (if 2 or 3 PFUs are installed)

• Stand SDC21 (if 4 PFUs are installed)

Configuration

Options


Configuration


• Long life, user-replaceable consumables

• Drum cartridge: 40 k pages *

• Toner cartridge: 11 k pages*

• Start-up toner cartridge: 40 k pages*

• Consumables are compatible with Di1611/2011

@A4, 6 % coverage, 2 pages/job

Consumables

Consumables


Functionality / Option Matrix

SF-501 PF-502 MB-501 AD-504 IC-205 NC-502 FK-505 SU-502

Shift Sorting Yes

Criss-crosssorting

either PF-502or MB-501

DuplexYes(210

only!)

PCL printing Yes

Network printing Yes

Fax Yes

Scan-to-eMail/FTP

Yes Yes Yes

IFax Yes Yes Yes

SimultaneousBroadcasting(fax, eMail)

Yes Yes Yes

Fax Forwarding (Yes)* Yes (Yes)*

DirectTransmissionfrom PC**

Yes Yes Yes

* when forwarding to eMail addresses** Unimessage Pro & Unimessage I-net Portal required


Functionality / Multi-Access Matrix

Copier Printer FaxNetworkScanner

LocalTWAIN

Following Job

Previous Job CopyDataRX

Print TX RXOrig.Scan

Datasend

Copier Copy Yes No Yes Yes No Yes No

Data RX Yes Yes Yes Yes Yes Yes Yes

Printer

Print No Yes Yes Yes Yes Yes Yes

TX Yes Yes Yes No Yes Yes Yes

Fax

RX Yes Yes Yes No Yes Yes Yes

OriginalScan

No Yes Yes Yes Yes Yes NoNetworkScanner Data

sendYes Yes Yes Yes Yes Yes Yes

LocalTWAIN

No Yes Yes Yes Yes No Yes


Highlights

Sales Arguments

• Improved copy functions (large zoom range, E-sort without ADF)

• Standard GDI printing

• Standard local TWAIN scanner

• Optional Network print function

• Optional network scan functions (scan to FTP/eMail)

• Optional Super G3 Fax & Internet Fax functions

• Modular design for product upgrade in line with customer needs

• Large optional paper capacity for high flexibility

• Device management utilities (PageScope Web Connection, LSD)

• Document Management (PageScope Cabinet)


Highlights

User-friendly operation Improved legibility thanks to tilt-capable LCD Input of network addresses for printer and/or scanner via operation panel (no additional software required) Precise text messages on two-line LCD Large zoom range (25 – 400 %)

Easy meter reading Copy, print, scan counters are accessible from LCD All counters are also accessible via PageScope WebConnection Optional mechanical counter is available

Advanced image data handling Standard criss-cross sorting, image rotation, N-up thanks to high memory capacity (32 MB standard, 96 MB max.)

Convenient features Standard GDI printing via parallel or USB 1.1 interface Standard TWAIN scanning via USB 1.1 interface GDI and/0r PCL network printing PageScope Address Book Utility (ABU) support Remote set-up and diagnostics for trouble-shooting and installation (free of charge)

Easy consumable handling Separately replaceable consumable cartridges Easy replacement (front access) Automatic consumable ordering via fax High consumable yield (drum/developer: 40 K, toner: 11 K)

Reliable fusing unit Reinforced fusing lever to prevent breakage Fast warm-up time (15 sec.) thanks to second fusing lamp (bizhub 210)

Sophisticated media handling Duplex copying/printing with bizhub 210 Envelope feeding via 100 sheet bypass 60 – 160g/m² paper weight support Up to 1,350 sheets maximum paper capacity for both models:

Comfortable original feedingFewer paper jams and less soilage of scanning section thanks to reduced contact between original and scanning glass Choice of two different feeders: a 50-sheet automatic document feeder (DF-502 for bizhub 162 & 210), an 80-sheet reverse automatic document feeder (DF-605 for bizhub 210 only) Status indicator lamp on DF-605 Less dust on mirrors and fewer black stripes thanks to shielded scanner area

Intelligent control board architectureCommon copy, print, scan, fax data handling High print productivity thanks to RIP-while- print/RIP-once-print-many technology (PCL controller) Dual access (print-while-scan, print-while-fax)

Facilitated firmware update Speedy firmware update via USB 1.1 interface (no EPROMs required) Remote firmware update via RSD or fax-to-fax transmission

Easy machine controlOnly one network interface card is required for printing and/or scanning Quick fax upgrade

Environmental Soundness Compliance with Energy Star and Blue Angel


Highlights

Universal Design

• Small footprint thanks to internal output tray

• Two tone colour design

• Convenient tray grip design

• High contrast indications, large keys, tilt-capable LCD

= changes compared to Di1611/7216 and Di2011/7220


Highlights

Document Management

PageScope Cabinet

• bundled with NC-502

• automatic conversion of scanned documents into editable files

• easy archiving

• fast file retrieval


Highlights

Device Management

PageScope Web Connection

• Web based network utility for users to monitor the status of their

MFPs/printers and set up the network related configuration, scanning

functions, and fax destinations

• NC-502 is required


Highlights

Device Management

LSD - Local Setup & Diagnosis

• program and change one-touch, speed and group dial numbers

• set up initial settings for fax registration, copy functions and eMail

• monitor the status of paper jams

• monitor machine counter

• supplied with FK-505


Highlights

Device Management

PageScope Address book Utility

• registration of eMail addresses and fax numbers

PageScope NetCare, Network Setup, NDPS Gateway, EMS Plug-In

• bundled with NC-502


Highlights

RSD Remote Setup & Diagnosis for service personnel allows to

• program and change one-touch, speed and group dial numbers

• set up initial settings for fax registration, copy functions and eMail

• monitor the status of paper jams

• monitor machine counter

from a remote PC via PSTN or local PC via USB

Device Management


Positioning

• Replacement of A3 analogue machines (ex-K, ex-M as well as competitors)

• Users/small offices with a demand for copy and local print function

• Users/small offices with the need for electronic data conversion and sharing of

documents in a network environment

• Small to mid-sized offices wishing to install local MFPs

• Users requiring MFP functionality at competitive cost

Target Market


• Canon 1570F/iR1600/iR1610F

• Kyocera KM-1620

• Panasonic DP-1520P

• Ricoh Aficio 1515MF/2015

• Sharp AR-M160

• Samsung SCX-4100/SCX-5315

Competition

Main competitors bizhub 162


• Canon iR2230/2000/2010F

• Kyocera KM-2020

• Panasonic DP-180/18010F/1820P/1820E

• Ricoh Aficio 2018/2018D

• Sharp AR-207, AR-M236

• Toshiba e-Studio 200

Competition

Main competitors bizhub 210


Machine Mix / Option Attachment Ratios

Machine Mix

Item Estimated Ratio Remarks

bizhub 162 70 %

bizhub 210 30 %

Original Cover OC-504 30 % standard on 162!

Feeder DF-502 45 %

Duplex Feeder DF-605 50 %for 210 only;

MK-501 required!

Duplex Unit AD-504 50 % for 210 only!

Paper Cassette PF-502 55 %

Multi-Bypass MB-501 12 %

Shifter SF-501 2 %

Job Separator JS-503 2 %


Machine Mix / Option Attachment Ratios

Machine Mix

Item Estimated Ratio Remarks

Image Controller IC-205 20 %

Network Card NC-502 15 %

Fax Kit FK-505 10 %

Scanner Unit SC-502 3 %

Mech. Counter MC-503 7 %

Expansion MemoryEM-101 (32 MB) ???

Expansion MemoryEM-102 (64 MB) 2 %

Copy Desk Large 30 % If 1 PF-502 is installed

Copy Desk Small 3 % If 2/3 PF-502 are installed

Stand 1 % If 4 PF-502 are installed


• Product Guide CW 20

• Fact File CW 21

• Prompt Card CW 21

• 8-page leaflet CW 21

• Product configurator CW 19

• Product photos CW 21

• Press Release CW 21

• Flash files CW 21

Marketing Material

Launch CD end/May

Sales support material


• User Manual [GB, D, F, E, I, P, NL, DK, S, N, FIN, GR, TUR, CZ, HUN, LIT, PL, ROM, RUS, SLO]

• User manual GDI-Driver, CD with drivers

• User Manual Twain Driver, CD with drivers

• PCL manual, CD with drivers

• Fax manual

• CD-ROM with printer & scanner drivers

Marketing Material

Documentation


• Energy Star

• Blue Angel Mark

• WEEE (Waste of Electric and Electronic Equipment)

Certificates/Environmental Aspects


Konica Minolta bizhub 162/210

Let‘s make them successful!

ism office marketing group (ap) konica minolta bizhub 210/162 ver. 2.0 - 25.05.2005

Documents