ismail jaroudi ceo - mtn-investor.com
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Syria
Ismail JaroudiCEO
2
Country overview
Penetration 30.3% (Jun 07)Market sizing 8.6m (2011)Population 19.1m (Jun 07)
90% Muslim, 10% ChristianReligion
Deposit interest rate (local currency) 6% averageLocal Rates
ArabicLanguage
$1 614GDP/Capita
Demographics
USD$ = 48.5 SYPCurrency
9.5%Inflation
Economics
3
Telecommunication environment
EconomicEnvironment
PoliticalEnvironment
RegulatoryEnvironment
• High inflation rate• Higher value of the Syrian Pound• Dynamic private banking sector leading financial activities and growth• Price hikes in real-estate, utilities, and gas
• Unsettled regional environment • Increasing pressure for economic reforms and advancement of peace process
• The BOT guidelines still represent a real barrier to a full competitive market.• The regulator still does not have a clear strategy and conceptual vision for
future licenses (3rd entrant, Wifi, WiMAX, VoIP, Broadband).
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Market dynamics
• Third operator to launch in mid 2009
• Considerable potential for growth• GSM services (data, targeted
product portfolios)
• High churn rate strongly related to affordability
• Challenging untapped addressable market
• Low incomes
• Highly price sensitiveSource : MTN
Market Share vs Penetration
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
Market share PenetrationJun-06 Dec-06 Jun-07
5
Market players
MTN 75%Teleinvest 25%
75% geographical98% population
SiemensEricsson
2.9m (Sep 07)
2001(BOT effective Jun 02)
MTN
Syrian GovernmentDrex TechnologiesShareholders
Nationwide75% geographical98% population Coverage
SiemensEricsson
ZTE
SiemensEricssonHuawei
Suppliers
3.8m (est)3.47 (Sep 07)Subscribers
19752001Launch date
Syrian Telecom(fixed line)
Syritel
6
Operational structure
CEOIsmail Jaroudi
CTIOAbdallah Homsi
GM BRMMaher Bairakdar
GM MarketingZiad Sabah
GM SalesTarek
Noureddine
GM Customer Service
Samer Kdouh
GM FinanceKamal Santina GM HR
GM Capital Projects
Anas El Khani
GM TechnicalZakwanKhayat
GM Information
ServicesWassim Saad
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Licence
Period
Fees
Spectrum
Coverage
• Commenced in 2002• 15 years BoT contract on a revenue sharing basis, extendable for 3 years
• Year 1 to 3 - 30% of total revenues• Year 4 to 6 - 40% of total revenues• Year 7 to 15 – 50% of total revenues
• 6.4 MHz on 900 band• 12 MHz on 1800 band• 3G Trial
• 98% of population
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Highlights
• Exceeded subscriber growth expectations
• Strong and successful launch of MTN brand
• Licence opportunities include• ISP, Broadband, WiMaX
• Aggressive sale promotions• Launch of 3G trial services in
Damascus and Alepp
*Unaudited
2,5922,896
2,237 2,381
22 20 21 21
Q4 2006 Q1 2007 Q2 2007 Q3 2007
MTN Subscribers ('000) ARPU (USD)
Subscribers/ARPU
ZAR 403*ZAR 679EBITDA
7.5%11%Capex/ Revenue
ZAR 1 443*ZAR 2 141Revenue
Jun 2006Jun 2007
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Infrastructure
2.9mTotal EOY active subscribers
98%% Population covered
2 763Total number of BTS’s
2 035Total number of sites
32Total number of BSC’s
14Total number of MSC’s / MSC-S’s
Aug2007
Technologybenchmarks
77%% land covered
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Roll-out plan
55%
29%
16%
EquipmentCivil work for NWCustoms & stamps fees
Anticipate spending 80% of budget
MTN Syria challenges
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Distribution
Distribution structure
MTN8844 POS
EXCLUSIVE Dealers11Players8806 POS
CSP38 POS
EXCLUSIVE SUB-DEALERS75 Players
SUB- DEALERS NON-EXCLUSIVE35 Players
6600 POS 2060 POS
2780 POS
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Products 2007
TrialTrial3G Services
Evaluating Wimax(regulatory
issues)
Evaluating Wimax(regulatory
issues)Very limitedBroadband Services (ADSL)
Basic data (GPRS)
Basic data (Internet)
Voice
MTNSyriatel(Wireless)
STE (Wireline)Products & Services
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Looking forward
• Member of group (best practices, synergies, knowledge sharing
• Growing GSM market
• Possibility of converting BOT contract to licence
• Leverage on MTN resources where resources are scarce
• BOT contract (high revenue sharing)
• Accessibility to foreign currency
• High Churn
• US Embargo / Export licenses
• Scarcity of skilled resources
ChallengesOpportunities
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