iso standards and print globalization … perception...

ISO Standards and Print Globalization

… Perception and Reality…"

Elie Khoury!Alwan Color Expertise, FR, EU, WW!KEE Consultants, WW, EU, FR!

Print Globalization"“the process by which regional economies,

societies, and cultures have become integrated through a global network of political ideas through communication, transportation, and trade”"

" "" " " " " " " " " " " " Wikipedia"

Elie Khoury - Alwan Color Expertise - March 2011"

Print Globalization Impact on National Production"Perception: "In the last 10 years, % of exported printed

products have:"– increased"– decreased"– remained stable"


Print Globalization Impact on National Production"Reality: "In the last 10 years, % of exported printed

products have:"– decreased from 69% to 28% for some

countries, ie cut by more than half"


Print Globalization Impact on National Production"Reality: "In the last 10 years, % of exported printed

products have:"– decreased from 69% to 28% for some

countries, ie cut by more than half"– remained stable or increased for others "


Print Globalization Impact on National Production"Perception:"In the last 10 years, % of imported printed

products have:"– increased"– decreased"– remained stable"


Print Globalization Impact on National Production"Reality: "In the last 10 years, % of imported printed

products have:"– increased from 18% to 28%, ie almost

doubled for some countries"


Print Globalization Impact on National Production"Reality: "In the last 10 years, % of imported printed

products have:"– increased from 18% to 28%, ie almost

doubled for some countries"– remained stable or decreased for others "


Print Globalization Impact on Competition"Perception: "European printers are suffering from:"– asian printers"– american printers"– european printers"– Other…"


Print Globalization Impact on Competition"Reality: "European printers are suffering from:"– neighboring countries (92%)"– other (Asian… 8%)"


Print Globalization Competitive Advantage"Perception:"– price"– quality"– delay"– other…"


Print Globalization Competitive Advantage"Reality:"– price + quality!– delay"+ added value (products, services)"


Print Globalization The European Champion is:"Perception: "– Benelux"– England"– France"– Germany"– Italy"– Scandinavia"– Spain"– Other…"


Print Globalization The European Champion is:"Reality:"– Germany"– comparable industry size to other countries"– more than 400 companies are working to

standards, most of them are ISO 9001 and/or PSO (Process Standard Offset) certified"

– around 20 in France, England…"


Conclusion: Standardization is needed"Helps improve:"– quality: match customer expectation"– price: eliminate non-quality related costs"– delay: just on time, no rush, no un-necessary

costs "+ focus on new added value products and

services"


What is Standardization for a printer?"Working to Standards: "– press Conformance: performance, stability…"– print conformance: sheet, job…"– workflow conformance: PDF, JDF…"– quality management system: procedures,

records, preventive actions, efficiency…"


Working to Standards Press Conformance"Machine performance, stability, capability… "


Working to Standards Print Conformance"According to the relevant ISO standard."Example ISO 12647-2:"" • Solids"" • TVI"" • Mid-Tone Spread"" • Gray Balance?..."" • …"


Print Conformance for Sheets and Print Run"


Working to Standards Workflow Conformance"According to the relevant "ISO standards:"" • PDF OutputIntent"" • ICC Color Management"" • TAC limitation"" • Transparencies"" • Overprints"" • JDF"" • …"


Working to Standards Workflow Conformance"ECI, GWG, KEE Consultantsʼ Test Forms"


Working to Standards Quality Management System"Maintain and improve quality:"" • operating procedures"" • control operations"" • defects correction"" • preventive measures"" • continuous improvement "


Working to Standards Perception: Cost"Printing Group (5 printing plants in France):"" • ISO 12647-2/3"" • print conformance tools"" • workflow conformance tools"" • training"" • 30,000€/site"


Working to Standards Reality: Return on investment"The site that adopted and used PSO

implementation:"" • cleanest"" • best social climate"" • best quality (group reference site)"" • best profitability (5% higher)"" • site director was promoted Groupe VP"


ISO Standards and Globalization Perception: Threat"Printing industry needs to evolve:"" • organization"" • production"" • human resources"" • quality"" • mentality"

Art is in the creative studio, not in the pressroom"


ISO Standards and Globalization Reality: Opportunities"Printing industry will offer:"" • quality"" • price"" • delay"" • added-value"" • new jobs"


ISO Standards and Globalization Reality: Opportunities"Printing industry will benefit from:"" • higher margins"" • new technologies"" • new applications"" • new growth areas"


ISO Standards and Globalization Reality: Opportunities"New growth areas"

! ! !

Combined print and TV communication boosts ad campaigns efficiency by nearly 50%"


source Print Power

ISO Standards and Globalization Preparing the Next Challenge"Cross-Media Content Publishing:"


Thank you for your attention."

iso standards and print globalization … perception...

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