isobar momentum intro
TRANSCRIPT
courtney lambert
hello
is it me you’re looking for?
what’s this all about?
Trust in consumer opinion remains strong and is growing.
79% of New Zealanders agree comments from other consumers can change their opinion of products and brands (in comparison to Independent Experts, 66%, and comments from the company itself, 32%)Neilsen NZ Social Media Report Wave 2 June 2010
New Zealanders are increasingly using social media to interact with brands and to support their purchase decision making. During the last year:
73% turned to other consumers’ opinions found in blogs, boards, comments on social networking sites or other ‘social’ websites
62% watched an online video about a product they were thinking of buying
42% interacted with companies via social networking sites
Neilsen NZ Social Media Report Wave 2 June 2010
social media is conversation, not a campaign
social media is not free
people, people, people, people, not puters
fish where the fish are
courtney’s random made up game:“Oprah’s awesomest fruit”
think channels and gateways
think channels and gateways
when in Rome...
hey baby, call me
hey baby, call me
hey baby, call me
[insert your brand here] Creating a private media channel
About 1,650,000 results (0.20 seconds) Control 7 of top 10
Google profile page
Google alert for your name
Own [yourname] url
Ford global shifts to 25% total budget 2011
Jetstar airways shifts to 40% total budget 2011
“It’s clear our customers are comfortable in the online space and as
Jetstar is essentially an online retailer, it makes sense for us to embrace social media outlets. Online media channels gives us
immediate access to our consumers” Jetstar
Three little pigs
organisational structure
people resourcing and training
brand risk management
Your mission, should you choose to accept it:
1. join a social network (LinkedIn?)
2. connect with a person and talk to them
3. connect with a brand or organisation and talk to them
4. research a product online
5. buy a product online
6. watch TV with a laptop and respond to call-to actions
7. comment on a news article
Your brand mission, should you choose to accept it:
You have been given 12 months of free, fully resourced, 6pm TV news to communicate to your customers
What would you say?
How would you get the information to the reporters?
How would you know of you were doing a good job or not?
How might it look?
How would you keep people watching?
bye
courtney lambert