israel education and technology
DESCRIPTION
Lisa Colton's presentation to icenter fellows, Toronto, Oct 4, 2010.TRANSCRIPT
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The Commandments of Social Media:Implications forIsrael EducatorsPresented by Lisa Colton,
Founder & President Darim [email protected]
434.977.1170
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Agenda
Communications RevolutionSocial Media Basics5 New Rules of the GameImplications for Teaching & LearningApplication to Israel Education
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Goals
Demystify social mediaHelp you think strategicallyBuild vocabularyShow examplesTurn you on to resources
Warning: You may feel overwhelmed! (And excited, and inspired.)
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COMMUNICATIONS REVOLUTION
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COMMUNICATIONS REVOLUTION
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Characteristics of Social Media
The Term “Social Media” refers to online tools (web sites) that
depend on user contributions and interactions between people to
build shared meaning and value. It is:
• Participatory: It blurs the line between producer and consumer, media and audience.
• Open and Democratic: It encourages voting, comments and the sharing of information. For this reason it is seen as authentic and trustworthy.
• Conversational: Two (or more) way conversation rather than one-directional broadcast. Is personal, specific, and engaging.
• Communal: Supports formation, growth and strength of communities around a particular shared interest.
• Connected: Thrives on being connected, making use of links to other sites, resources and people, rather than being territorial and proprietary.
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Participatory
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Open and Democratic
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Conversational
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Communal
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Connected
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Connected: #JED21
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Attention EconomyAdd ValueBe RealPrepare for Constant ChangeChanging Power Structures
New Rules of the Game
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#1 THIS IS AN ATTENTION ECONOMY
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#2: ADD
VALUE
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Social Content is Social Capital
• Social Capital is the value of the connections between and among social networks for increasing productivity, spreading information, and locating desired resources.
• Content should be newsworthy, unique, controversial, timely immediately useful and/or funny.
• 1:12 ratio
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Unofficial OutpostsFind places where
your target audience goes.
Participate in the conversation. Add value, educate, include links.
Use your “listening” to identify these places.
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#3: BE REAL
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A Person, Not Just A Brand
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#4: Prepare for Constant Change: Anticipate The Market & Be Nimble
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#5: Shifts in Power
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Real Life Example
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OpenYourEars
Temple Israel, Memphis Facebook Page
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A Tool Can Be A Game Changer
Traditional MediaBrand in control
One way / Deliver msgTransmit information
Focused on the informationTeaching
Org creates content
Social MediaAudience in control
Two way / ConversationFacilitate learning
Focused on the learnersInfluencing, Involving
Student and co-created content
How are you adapting?
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“Schools will need to develop centers of inquiry and evaluation whose main goals will be to teach collaboration, responsibility for the good works of the group, trust and creative integration of various fields of knowledge across disciplines ...
Classroom teachers will need to learn to be facilitators and negotiators of human communication and meaning-creation. The idea of teachers who know something that needs to be passed on to someone else, as if it were a physical object, will also disappear.
Instead, instructors will need to be orchestrators of deeply felt human processes where the construction of human meaning (or meaning-making) will be the central purpose of the work of young people.”
- Jason Ablin, head of school at Milken Community High School in Los Angeles, as appeared in the Jewish Journal
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Social Learning Looks Different
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Real Student Magazines
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Mobile
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Wikipedia Project
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Data Visualization
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The Elements
ipad app
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Charles E Smith Day SchoolKnesset Project - Ning
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Timeless JerusalemInternational Meetings in Second Life
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Angry Birds, #1 selling iphone/ipad app worldwide
www.darfurisdying.com
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GROUNDSWELL’s P.O.S.T.
1. PEOPLE: Identify audience(s)
2. OBJECTIVES– What are you goals and
objectives for this audience?– What are your audience’s
goals?
3. What is the STRATEGY to reach these goals?
4. Determine the specifics of the TECHNOLOGIES you’ll use. Implement, measure, refine!
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Community Building
Source: Flickr user JYRO
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Community Building
Source: Flickr user Rick Neves
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Community Building
Source: Flickr user divemasterking2000
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FINAL THOUGHTS
• Stay nimble - Change will continue• Know what you want to measure
and how you’ll know if you’re successful
• Address your whole culture, not just using a new widget or gadget.
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John Fitch’s Steam Engine
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John Fitch’s Steam Engine
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IT’S NOT ABOUT TECHNOLOGY