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    Agro Technology Market Leader:

    ` Irrigation and Water Management` Post harvest

    ` Seeds

    ` Chemicals

    Basic Industries:` Textile, Chemical, Metal & Machinery

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    ` Global R&D and Innovation Center

    ` Technology Oriented Economy

    ` Entrepreneurial Spirit

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    ` HP

    ` IBM

    ` Cisco System` Siemens

    ` Sap

    ` Motorola

    ` Google

    ` BMC Software

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    ` 3,000 technology companies of which more than 500 companieswith yearly revenues of more than $20 million

    ` 200 new start-ups created every year

    ` Israel is the 2nd largest non-USA country on NASDAQ more than120 Israeli companies listed

    ` Over 400 Israeli companies operate subsidiaries or headquarters in

    the US

    ` Over 80 fortune 500 global corporations conduct leading edge R&Din Israel

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    ` Tel Aviv

    ` The city gradually developed as a center for scientific and technical research. TelAviv emerged as a high-tech center in the 1990s

    ` The city has been described as a flourishing technological center by Newsweek anda "miniature Los Angeles" by The Economist.

    ` In 1998, the city was described by Newsweek as one of the top 10 mosttechnologically influential cities in the world.

    ` The Tel Aviv metropolitan area (including satellite cities such as Herzliya and PetahTikva) is Israel's center of high-tech and is sometimes referred to as Silicon Wadi.

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    ` Economic activities in the city account for about 15 percent of nationalemployment and about 17 percent ofGDP. The economy of Tel Aviv hasdeveloped dramatically over the past decades.

    `

    Jerusalem

    ` Tel Aviv remains Israel's financial center, a growing number of high techcompanies are moving to Jerusalem, providing 12,000 jobs in 2006.Northern Jerusalem's Har Hotzvim industrial park is home to some ofIsrael's major corporations, among them Intel, Teva PharmaceuticalIndustries, Ophir Optronics and ECI Telecom. Expansion plans for the parkenvision one hundred businesses, a fire station, and a school, covering anarea of 530,000 m (130 acres).

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    ` Israeli software spending is projected at US$1.0bn in 2010, up fromUS$973mn in 2009. The packaged software segment is expected to growat a CAGR of around 7% over the forecast period. Businesses are expectedto remain cautious, deferring investments or looking for 'good enough'solutions to immediate problems. However, there should still be several

    growth areas going forward.

    ` Spending on software is shifting towards the SME segment, which formsthe mainstay of the Israeli business sector. Spending on enterprisesolutions has grown since 2007, with reviving or emerging areas ofopportunity including security, customer relationship management (CRM)

    solutions and business intelligence. In terms of verticals, the financial sectorhas been a mainstay of demand, with other key opportunities includingdefense and healthcare.

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    ` The IT services segment is estimated at US$1.6bn in 2010, and this isexpected to grow at a CAGR of 7% over the forecast period to reachUS$2.1bn in 2014. In early 2010, there were reports of a pick-up in the flowof projects, but growth is expected to reach a higher trajectory in the secondhalf of our five-year forecast period.

    ` Government and defense are two key sectors likely to be a continuedsource of opportunities, because the factors driving spending in each caseare not particularly sensitive to economic vicissitudes. Another key area ofopportunity is healthcare IT. Despite failing to capitalize in the past, Israel is

    starting to emerge as a desirable location for packaged applications andlocalization services.