israel mission delegation affiliate handbook page...

Israel Mission Delegation Affiliate Handbook

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Affiliates,

This year marks the 30th anniversary of the promise that Nancy G. Brinker made to her sister Susan G.

Komen. That promise launched the global breast cancer movement through Susan G. Komen for the

Cure®, uniting millions around the world in a grassroots network of breast cancer survivors and activists

fighting for the cures. To commemorate the anniversary, we are creating unique opportunities to touch

more lives than ever before on a global scale. As a Komen for the Cure Affiliate, you play a critical role

in this initiative.

From October 25 – 29, 2010, we are gathering supporters, advocates, survivors and scientists from every

corner of the world to join us in Jerusalem, Israel as part of a historic Breast Cancer Collaborative calling

attention to the global breast cancer crisis. As an Affiliate, you are invited to leverage this revenue

sharing opportunity by engaging donors and key supporters in your service area who may find

serving as a Komen Mission Delegate to Israel for events including the first Susan G. Komen Israel Race

for the Cure® incredibly meaningful.

On Affiliate Corner you will find a complete Israel Mission Delegation toolkit that contains more

information about these events and tools to help you promote them to your donors. More specifically, the

toolkit includes details and pricing for three Mission Delegation experiences, a letter template to send to

potential Delegates and a printable brochure to provide interested donors with more information.

The funds raised from each Mission Delegation package include a donation to support the mission of our

organization. Komen remains committed to strengthening and enabling the Affiliate Network; thus, 25

percent of the donation portion of the package raised by your Delegation recruitment efforts will be

returned to your service area. Of the remaining donation, 50 percent will be restricted to the Global

Promise Fund for breast cancer programs and research in Israel and 25 percent will benefit the Susan G.

Komen for the Cure Award and Research Grant Program.

In addition to fundraising opportunities, successful Mission Delegation recruitment efforts are rewarded

with an opportunity to participate as a Delegate in the Israel trip. Recruitment of 20 Delegates will

provide one individual package for the Mission in a shared room, and recruiting 40 Delegates will provide

two individual packages with one room provided for the two individuals. So, in other words, the more

packages your Affiliate sells, the greater the opportunity for someone in your Affiliate to secure a free

package. And, the two Affiliates who recruit the most Delegates will receive a bonus of $10K for first

place and $5K for second place.

http://affiliatecorner.komen.org/affiliatecorner/Fundraising/CauseRelatedMarketing/index.htm


This is an unprecedented opportunity to engage your constituents in the Israel Mission Delegation and

cultivate key supporters by offering them a rare experience to journey beyond the local community and

play an integral role in the global movement against breast cancer. Visit Affiliate Corner and download

the toolkit today!

Thank you again for your support and leadership in achieving a world without breast cancer. Together, we

will make our efforts in Israel a milestone in the movement.

Sincerely,

Emily Callahan Lila Hertz Ambassador Ned Siegel

SVP, Global Marketing and Networks Affiliate Ambassador Honorary Co-Chair

Susan G. Komen for the Cure Israel Mission Delegation Israel Mission Delegation


One generation after the promise that Ambassador Brinker made to her sister, Susan G. Komen for the

Cure® has invested $450 million in breast cancer research and $900 million in outreach to ensure access

to quality education, screening and treatment. Globally, Komen for the Cure has collaborated with more

than 150 non-governmental organizations across five continents who are now working to develop

sustainable and strategic responses to the local affects of breast cancer.

It’s with this rich history in mind that we have chosen a historic place of significance to expand Susan G.

Komen for the Cure’s global collaborative efforts. In Israel, breast cancer is the most common form of

cancer among women, accounting for nearly 30 percent of all new cancer cases. The incidence of breast

cancer has been rising steadily over the past 25 years with approximately 4,000 new cases diagnosed

every year. For more than a decade, Komen for the Cure has supported programs in Israel, including more

than $2 million in research and community outreach grants to institutions and non-governmental

organizations empowering women and fighting for a cure.

Due to Israel’s high breast cancer rates, Komen will work collaboratively with Israel non-governmental

organization partners to create connectivity among all levels of society and heighten awareness of breast

cancer. In October 2010, Komen for the Cure and its local partners will unite to bring advocates from

every corner of the globe together in Jerusalem to launch the Israel Breast Cancer Collaborative.

The Collaborative will be established to achieve the following goals:

Foster an inclusive global breast cancer community — Uniting participants around the common goal

of curing breast cancer, irrespective of cultural or geographic boundaries.

Identify and support emerging bio-technology solutions — Enabling us to quickly advance screening

and treatment options for women around the world, particularly in rural areas and developing countries.

Raise funds to support Komen for the Cure’s global mission — Providing for mission related

community outreach in Israel and areas in need beyond its borders.

The Collaborative launch includes a series of events to be held in Jerusalem that engages global advocates

and energizes the global scientific community:


®

Held just outside the walls of Old Jerusalem, the first-ever

Susan G. Komen Israel Race for the Cure 5K will be held

on October 28 and will serve as a rallying cry for advocates,

survivors and supporters to unite behind the common goal

of curing breast cancer. This public demonstration of unity

to end a disease that affects all people is a unique and

established model for encouraging peaceful global health

diplomacy and promoting breast cancer awareness around

the world.

Susan G. Komen for the Cure will host an Israel Mission Delegation of philanthropists, dignitaries,

survivors and activists to serve as mission Ambassadors, igniting the breast cancer movement in the

remarkable and historic city of Jerusalem. Delegates will participate in the Collaborative launch events,

and play an integral role in ensuring the sustainability of the research and outreach which will develop

from the Collaborative efforts.

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In Israel in fall 2010, Susan G. Komen for the Cure will convene approximately 100 notable thought

leaders from around the globe to explore how advances in bio-technology can transform early detection,

risk stratification and risk assessment. Think Tank invitees, including physicists, nanotechnology experts,

bio-engineers, imagers, prevention experts and oncologists, will be asked to prepare brief proposals that

illustrate the development of an innovative approach to early detection. Seed grants, in the amount of

$25,000 to $50,000, will be awarded in support of the most novel ideas. The meeting will result in a white

paper outlining research opportunities, the state of the science, and a request for applications to further

explore a major research initiative in this area.

Affiliates may raise funds through recruitment of Mission Delegates from their constituents. This is a rare

opportunity to engage key constituents and fundraisers in leading this exciting and meaningful journey to

form a united global front in ending breast cancer.

There are three Israel Mission Delegation packages experiences available ranging in price from $4,240 to

$13,244 per person (USD). Funds raised from each Mission Delegation package include a donation to

support the mission of our organization. For example, a single Delegate package at $4,240 includes a tax-


deductible donation of $1,800. Donations are 25 percent of the package price, so larger packages generate

a greater donation to Komen. More details on Delegation package pricing and tour experiences can be

found on page 9.

Komen remains committed to strengthening and enabling the Affiliate Network; thus:

25 percent of the donation portion of the package raised by Affiliate Delegation recruitment

efforts will be returned to the recruiting Affiliate to use in their service area.

50 percent will be restricted to the Global Promise Fund for breast cancer programs and research

in Israel

25 percent will benefit the Susan G. Komen for the Cure Award and Research Grant Program.

Note: During the registration process, Delegates will have an opportunity to select from a listing of Susan

G. Komen for the Cure Affiliates to ensure that local donations are directed appropriately.

In addition to donations received from Delegate package recruitment efforts, any Affiliate who recruits 20

Delegates will receive credit of one individual Delegate package including a shared room (1/2 room, one

person). For every 40 delegation packages, the Affiliate will receive two individual packages which

include one room (one room to be shared by the two people). There is no limit to the number of free

packages an Affiliate can earn and packages can be transferred to any individual as identified by the

Affiliate Executive Director.

To provide further incentive to secure Delegates, the two Affiliates who recruit the most Delegation

packages will receive a bonus donation. The top recruiting Affiliate will receive a $10K bonus and the

second place Affiliate will receive a $5K bonus

Breast cancer knows no borders or boundaries; it has no respect for race, creed or religion. Komen for the

Cure leadership demonstrates that it will take a global network of committed individuals and

organizations working together to quickly realize the dream of ending breast cancer forever. We hope

your constituents will join Komen for the Cure as Israel Mission Delegates.


Delegate Package Promotions & Sales April 26, 2010 September 10, 2010

Delegate Initial Package Payment Due Upon booking

Delegate Final Package Payment Due Sept. 10, 2010

Israel Breast Cancer Collaborative Dates Oct. 25 29, 2010

Israel Race for the Cure® Oct 28, 2010


To make an impact and achieve sustainability, the Israel

Breast Cancer Collaborative will require an

unprecedented level of interreligious collaboration and

governmental support. Susan G. Komen for the Cure®

will host an Israel Mission Delegation of philanthropists,

dignitaries, survivors and activists to serve as mission

Ambassadors who provide an international community of support for the men and women in Israel

committed to removing barriers that prevent quality care for all in need.

This Delegation of mission Ambassadors will join Komen leaders in Jerusalem the week of October 25,

2010 to participate in the launch of our global Breast Cancer Collaborative efforts in Israel. Together, we

will ignite a movement and make international headlines as thousands walk united in hope for a future

without breast cancer, just outside the Old City walls, in the first-ever Susan G. Komen Israel Race for the

Cure®. During the journey, Delegates will visit Komen grantees and learn directly from Israeli dignitaries

about the burden of cancer on local families.

Among an itinerary of meaningful mission activities, Komen Delegates will have many opportunities to

be captivated by the old world charm, culture and heritage of this ancient city considered holy to three of

the world’s major religions. They can expect to visit revered shrines like the Western Wall, dine with

high-ranking Israeli public officials at the U.S. Ambassador’s residence, and be enchanted by the rhythm

of darbukas and drums while watching the sunset over the Judean Desert.

Komen Delegates can choose from three experiential package levels that correspond with hotel

accommodations, tour options and engagement at mission activities.

Note: These prices do not include air travel.

Single Delegate: $4,240 USD *Price includes a $1,800 tax-deductible donation.

Add a Guest (shared room): $1,870 USD *Price includes a $720 tax-deductible donation.

Includes:

Transport by bus from Ben Gurion Airport to Jerusalem

4 nights at the David Citadel Hotel

Welcome cocktail reception at the newly renovated Israel Museum


Special tour of the City of David and Western Wall Tunnels

Lunch in the Jewish Quarter

Tours of the Arab Souk, Via Dolorosa and Muslim Quarter

Visit to Yad Vashem Museum of Holocaust Remembrance

Lunch at the Machnei Yehuda Market

Scenic drive through Western Jerusalem with breathtaking views of Mt. Herzl and Ein Kerem;

end at Haas Promenade for a panoramic view of the city

Reception at the U.S. Ambassador’s residence in Herzliya

Panel Discussion: Breast Cancer Challenges and Triumphs in Israel

Participation in the Susan G. Komen Israel Race for the Cure

Opportunities to shop and explore Jerusalem on your own

Single Delegate Cost: $9,158 USD *Price includes a $5,400 tax-deductible donation.

Add a Guest (shared room): $3,872 USD *Price includes a $1,800 tax-deductible donation.

Includes:

Private car service from Ben Gurion Airport to Jerusalem

Four nights at the David Citadel Hotel in a Deluxe Old City View room

Welcome Cocktail Reception at the newly renovated Israel Museum

Special tour of the City of David, including a visit to new excavations which are not open to

the public

Lunch at La Terrasa, located in the Begin Center offering a panoramic view of the Old City

Visit to the Davidson Center and the Western Wall Tunnels, including meet and greet with

Rabbi Rabinovitz, Rabbi of the Western Wall and all Jewish Holy Sites

Dinner at scenic Beit Shmuel overlooking the walls of the Old City with a special address

from a Susan G. Komen for the Cure representative

Discussion on women’s health issues in Israel with female member of the Knesset, Israel’s

Parliament

Visit to Yad Vashem Museum of Holocaust Remembrance; opportunity to meet with Dr.

Rachel Korazim, renowned Holocaust scholar

Lunch at the exclusive Bet Ha Maayan in Ein Kerem

Tour of elite Israeli army base; special briefing by Jerusalem Post reporter

Dinner reception at the U.S. Ambassador’s residence in Herzliya



Participation in the Susan G. Komen Israel Race for the Cure


Single Delegate Cost: $13,244 USD *Price includes a $9,000 tax-deductible donation.

Add a Guest (shared room): $5,896 USD *Price includes a $3,600 tax-deductible donation.

Includes:

Plane-side greeting and private car service from Ben Gurion Airport to Jerusalem

Four nights at the David Citadel Hotel in an Alcove Deluxe Old City View room; use of

Executive Lounge throughout stay

Welcome Cocktail Reception at the newly renovated Israel Museum

Special welcome from the Mayor of Jerusalem, Nir Barkat at the Municipality Building

Lunch with Rabbi Rabinovitz, Rabbi of the Western Wall and all Jewish Holy Sites

Special tour of the Western Wall Tunnels and the City of David, including a visit to new

excavations with the site’s archaeologist which is not open to the public, and participation in a

private dig

Visit to Yad Vashem Museum of Holocaust Remembrance; meet and greet with Rabbi Lau,

Chairman of Yad Vashem and former Chief Rabbi

VIP Dinner at the Knesset, Israel's Parliament, with government officials

Visit to an elite Israeli army base; geopolitical update from Government Press Office Director,

Danny Seaman.

Lunch at Haddassah Hospital in Jerusalem; briefing on new developments in the fight against

breast cancer

Dinner reception at the U.S. Ambassador’s residence in Herzliya

Meet and Greet with Sports and Culture Minister, Limor Livnat, the highest ranking female

member of the Knesset.


VIP access, Susan G. Komen Israel Race for the Cure


All packages include the following:

Full Israeli breakfast buffet daily

Coordination of all room arrangements and special requests to the hotel

Full hostess services throughout trip


All entry fees and speakers, per applicable package

English language guide on all tours (other languages available for groups of 25 or more)

Complimentary security escort for tour of the Old City

Tips for drivers, hostesses and guides for group activities

Travel insurance options provided upon registration

NOT included in the package are:

Airfares

Personal expenses

Package extensions

Included in each package is a donation to the global breast cancer movement. For Delegates joining

through an Affiliate of Susan G. Komen for the Cure:

25 percent of the donation portion of the package raised by Affiliate Delegation recruitment

efforts will be returned to the recruiting Affiliate to use in their service area.

50 percent will be restricted to the Global Promise Fund for breast cancer programs and research

in Israel

25 percent will benefit the Susan G. Komen for the Cure Award and Research Grant Program.

Affiliates should have interested donors and/or constituents go to http://www.komen.org/israel to get

more information or register to be a Delegate.

Specific questions should be directed to [email protected].

A deposit of $1,000 USD per person is required upon registration as an Israel Mission Delegate. The

remaining balance must be paid by Friday, September 10, 2010.

http://www.komen.org/israel

mailto:[email protected]


Cancellations made prior to September 20, 2010 will be charged $500 USD per person. Cancellations

made between September 10 and 24, 2010 will be charged $1,000 per person. Cancellations made after

September 24 are non-refundable.

Komen Headquarters has created the following tools to help Affiliates promote the Israel Breast Cancer

Collaborative and the Mission Delegation opportunity to donors:

Introduction Letter — This customizable letter can be used to introduce key donors to the

Collaborative and Mission opportunities.

Website Copy — This content can be used on your local Affiliate website to generate interest in

local constituents. This will be managed from Headquarters for those Affiliates on VICTORY.

Brochure — This locally printable brochure contains information on the Israel Breast Cancer

Collaborative, Mission Delegation Opportunities, key features and pricing and the Israel Race for

the Cure

Both the letter and brochure are available for download from Affiliate Corner under

Fundraising>National Programs. Select the Israel Mission Delegation tab.

Below are a few examples of how you can promote the Israel Mission Delegation in your Affiliate service

area:

Review your current supporters for potential donors who would be passionate about this unique

opportunity

Reach out to local associations, clubs and religious organizations

Post Israel Mission Delegation information on your Affiliate website

Include an Israel Mission Delegation mention or information in your newsletter or other

communication vehicles

Encourage board members to send to their network of possible Delegates. Challenge each board

member to identify two Delegates.

If you have questions about the Israel Breast Cancer Collaborative, the Israel Mission Delegation or the

Israel Race for the Cure, please contact [email protected].

http://affiliatecorner.komen.org/affiliatecorner/Fundraising/CauseRelatedMarketing/index.htm

mailto:[email protected]

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