israel new tech (water and energy) july 2011

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Ministry of Industry Trade and Labor | Foreign Trade Administration | Investment Promotion Center Ministry of Industry Trade and Labor | Foreign Trade Administration | Investment Promotion Center Israel’s Cleantech Sector WATEC Press Tour, July 2011

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An overview of Israel's Cleantech industry, with a focus on water and energy, from Israel NewTech, a government program dedicated to furthering Israel's Cleantech sector.

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Page 1: Israel new tech (water and energy)   july 2011

Ministry of Industry Trade and Labor | Foreign Trade Administration | Investment Promotion Center Ministry of Industry Trade and Labor | Foreign Trade Administration | Investment Promotion Center

Israel’s

Cleantech

Sector

WATEC Press Tour, July 2011

Page 2: Israel new tech (water and energy)   july 2011

Ministry of Industry Trade and Labor | Foreign Trade Administration | Investment Promotion Center

Israel - Country ID

Main Cities: Jerusalem, Tel-Aviv, Haifa, Be’er Sheva

GDP: $201.0 Billion (2010 est.)

Population: ~ 7.4 millions

Area: 22,000 sqkm

Page 3: Israel new tech (water and energy)   july 2011

Ministry of Industry Trade and Labor | Foreign Trade Administration | Investment Promotion Center

Netafim - drip (low volume) irrigation

Given Imaging - Ingestible video camera

Intel’s Centrino and Pentium 4 microprocessors

M System’s Disk on Key and Disk on Chip flash memory

GE Healthcare’s portable cardiac ultrasound system

The Phillips Brilliance CT Scanner

IP Telephony invented by founders of Vocal Tec

AOL Instant Messenger ICQ

Zip compression technology

Where Breakthroughs Happen

Page 4: Israel new tech (water and energy)   july 2011

Ministry of Industry Trade and Labor | Foreign Trade Administration | Investment Promotion Center

Eco-System

Page 5: Israel new tech (water and energy)   july 2011

Ministry of Industry Trade and Labor | Foreign Trade Administration | Investment Promotion Center

Why Cleantech?

World Growing Demand

Energy Independence

Preservation of the Environment

Page 6: Israel new tech (water and energy)   july 2011

Ministry of Industry Trade and Labor | Foreign Trade Administration | Investment Promotion Center Ministry of Industry Trade and Labor | Foreign Trade Administration | Investment Promotion Center

Israel’s RenewableEnergyOverview

Page 7: Israel new tech (water and energy)   july 2011

Ministry of Industry Trade and Labor | Foreign Trade Administration | Investment Promotion Center

“Solar energy is the largest and most impressive source of

energy in our world”

David Ben Gurion 1955

Renewable Energy in Israel

Page 8: Israel new tech (water and energy)   july 2011

Ministry of Industry Trade and Labor | Foreign Trade Administration | Investment Promotion Center

Energy Innovation History

15 lost years for solar thermal

National lab setup

Luz I

Solar water heaters

Page 9: Israel new tech (water and energy)   july 2011

Ministry of Industry Trade and Labor | Foreign Trade Administration | Investment Promotion Center

Local Market Highlights

9

Page 10: Israel new tech (water and energy)   july 2011

Ministry of Industry Trade and Labor | Foreign Trade Administration | Investment Promotion Center

Innovation in Cleantech

Source: Cleantech Group 100 Publication, Oct. 2010

Two of the five winners of the GE Ecomagination Challenge 2010 for powering the grid are companies from Israel– GridON and WinFlex.

Source: GE Ecomagination Challenge for powering the grid 

Page 11: Israel new tech (water and energy)   july 2011

Ministry of Industry Trade and Labor | Foreign Trade Administration | Investment Promotion Center

Solar Energy:

Thermal energy production Heat-powered air conditioning Water heaters Photovoltaic BIPV

Solar

Page 12: Israel new tech (water and energy)   july 2011

Ministry of Industry Trade and Labor | Foreign Trade Administration | Investment Promotion Center

Wind

Wind:

Variable wind Elastic Compound materials Light weight Retrofit

Page 13: Israel new tech (water and energy)   july 2011

Ministry of Industry Trade and Labor | Foreign Trade Administration | Investment Promotion Center

Energy Efficiency:

Green building materials Monitoring devices Power-efficient lighting Smart grid Smart heating

Energy Efficiency

Page 14: Israel new tech (water and energy)   july 2011

Ministry of Industry Trade and Labor | Foreign Trade Administration | Investment Promotion Center

Bio-fuels & Energy From Waste:

A combination of many fields are used in order to improve commercial crops that can serve as resources for the mass production of bio-fuels.

Agricultural and animal waste Domestic waste Jathropha Algae

Bio-fuels

Page 15: Israel new tech (water and energy)   july 2011

Ministry of Industry Trade and Labor | Foreign Trade Administration | Investment Promotion Center Ministry of Industry Trade and Labor | Foreign Trade Administration | Investment Promotion Center

Israel Water SectorOverview

Page 16: Israel new tech (water and energy)   july 2011

Ministry of Industry Trade and Labor | Foreign Trade Administration | Investment Promotion Center

Natural water refill: 1170 MCM (per year) Water consumption: 2030 MCM (per year)

Annual Shortage of over ~45%

Daily Domestic Consumption Per Capita ~250 Liters

Source: Israeli Water Authority

Israel’s Water Shortage

Page 17: Israel new tech (water and energy)   july 2011

Ministry of Industry Trade and Labor | Foreign Trade Administration | Investment Promotion Center

5 Elements:

1. Clear Legal Framework

2. Integrated Water Management

3. Water Saving Society

4. Water Economy

5. Technology

Elements of the Water Community

Page 18: Israel new tech (water and energy)   july 2011

Ministry of Industry Trade and Labor | Foreign Trade Administration | Investment Promotion Center

The Water Law 1959 – Legal Basis

Water is owned by the public and managed by the Government

Administrative control over all aspects of water use

(Consumption, Allocations, Productions, Pollution, Pricing…).

National Water Authority

Municipal Water Authorities

MekorotNational Water

Carier

Water supply

Regulation

Pricing

Supervision

Ministry of the Environment

Pollution Prevention

Ministry of Health

Water Quality

(1)Legal Framework and (2)National Integration

Page 19: Israel new tech (water and energy)   july 2011

Ministry of Industry Trade and Labor | Foreign Trade Administration | Investment Promotion Center

$0.61

0.44 0.340.170.120

0.2

0.4

0.6

0.8

1

Sea Water

Desalination

Brackish

Water

Desalination

Treated

Water

Desalination

Treated

Water

Natural

Water

Production cost of 1 m³ water in Israel

Higher water costs caused by entry into the era of desalination requires a wise tariff policy

(4) Water Economy

Page 20: Israel new tech (water and energy)   july 2011

Ministry of Industry Trade and Labor | Foreign Trade Administration | Investment Promotion Center

Instructions concerning the duty to install water saving fittings in buildings-part of the planning and construction law (dual flush tanks, shower heads and taps equipped with economizers, etc)

Municipalities are required that water loss in the system will not exceed 15%. NRW in Israel is around only 12%- half than the European average. In developing countries the loss often reaches over 30%.

Water meters should be installed at all

consumers facilities and replaced every 5 years.

Water Efficiency

Page 21: Israel new tech (water and energy)   july 2011

Ministry of Industry Trade and Labor | Foreign Trade Administration | Investment Promotion Center

Annual sewage average: 520 mcm per year 475 mcm is collected and treated (91%) 360 mcm is reclaimed for irrigation (75%)

The aim is to reach up to 500 mcm by 2015

Israel has devoted numerous resources to the development

of waste water treatment and reclamation, applying

innovative secondary and tertiary treatment.

Waste Water Treatment and Reclamation

Page 22: Israel new tech (water and energy)   july 2011

Ministry of Industry Trade and Labor | Foreign Trade Administration | Investment Promotion Center

2.0 million p.e.

160 MCM/Y transferred to the south for agriculture

Dan Region WWTP

Page 23: Israel new tech (water and energy)   july 2011

Ministry of Industry Trade and Labor | Foreign Trade Administration | Investment Promotion Center

Production 2012

Production since 12/05

Production since 12/09

Production since 09/07

Production 2013

Hadera

Sorek

Palmachim

Ashdod

Ashkelon

(130)

(150)

(60)

(100)

(110)

In 2013, desalination plants will supply 70% of the domestic water consumption

Desalination

036

100 130 145 160280 305

405

505605

750

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2020

Page 24: Israel new tech (water and energy)   july 2011

Ministry of Industry Trade and Labor | Foreign Trade Administration | Investment Promotion Center

Desalination

Waste water treatmentWater management

Leakage and water loss

Analyzers and control systems

Metering and measurement

Irrigation

Filtration and valves Water safety & security

(5)Technology Expertise

Page 25: Israel new tech (water and energy)   july 2011

Ministry of Industry Trade and Labor | Foreign Trade Administration | Investment Promotion Center

25

Advanced Irrigation Solutions

Market Overview: Israeli companies hold 30% of the global

market Global opportunity – Only 12% of the

world irrigation is through drip irrigation More than 80% of Israel's irrigation

production is Exported

Israeli Irrigation Control: Irrigation control systems: home and

municipal gardening and agricultural purposes

Advanced computerization of irrigation systems and sensors

Page 26: Israel new tech (water and energy)   july 2011

Ministry of Industry Trade and Labor | Foreign Trade Administration | Investment Promotion Center

26

Water Treatment & Reuse

Israeli Water Treatment Market:

50% of Israeli water companies are in the field of water purification and improvement

Israeli Specialties in Water Treatment: Ultra-violet light bulbs Electro-magnetic sensors Laser based analyzers UV light combined with

bioluminescent bacteria Filters and membranes

Page 27: Israel new tech (water and energy)   july 2011

Ministry of Industry Trade and Labor | Foreign Trade Administration | Investment Promotion Center

27

Water Mgmt. & Flow Control

Israeli Flow Control Market: There is a demand for 70 million water

meters every year globally Innovative software and IT solutions for

water mgmt.

Israeli Specialties in Water Mgmt.: Control Valves Air Valves Check Valves Water meters Tailor-made valves that optimize

pressure management

Page 28: Israel new tech (water and energy)   july 2011

Ministry of Industry Trade and Labor | Foreign Trade Administration | Investment Promotion Center

28

Water Safety & Security

Israeli Water Safety & Security Market:

Drawing upon Israel's extensive security experience in general, and in the field of water safety in particular, Israeli companies offer comprehensive water security solutions: from consulting services, through site security and contamination, prevention, contamination detection and treatment.

Page 29: Israel new tech (water and energy)   july 2011

Ministry of Industry Trade and Labor | Foreign Trade Administration | Investment Promotion Center

29

The Government Program

R&DHR

World

MarketsLocal

Market

Established in 2006, the program

aims at promoting Israel’s Water and

Renewable Energy Sector

Strengthening human capital

Promoting research and development

Supporting local implementations

Increasing exports and investments

Page 30: Israel new tech (water and energy)   july 2011

Ministry of Industry Trade and Labor | Foreign Trade Administration | Investment Promotion Center

R&DHR

World

Markets

Human Capital

Development of courses and academic curricula focused on the water

and renewable energy sectors

Awarding scholarships for advanced studies

Establishment of courses for enrichment and retraining of academics

in the sector

Vocational training

Promote the water and renewable energy sectors as career

opportunities

Local Market

Page 31: Israel new tech (water and energy)   july 2011

Ministry of Industry Trade and Labor | Foreign Trade Administration | Investment Promotion Center

R&DHR

World

Markets

R&D Activities

Establishment of water and renewable energy R&D centers in the Negev

Office of the Chief Scientist tools to assist new technological initiatives

Research grants for renewable energy projects with potential for

commercial applications

Local Market

Page 32: Israel new tech (water and energy)   july 2011

Ministry of Industry Trade and Labor | Foreign Trade Administration | Investment Promotion Center

R&D Local Market

HR

World

Markets

Local Market

Implementation of new water technologies in the local water utilities

Carbon emission Mitigation Program

Oil Substitutes for Transportation Program

Page 33: Israel new tech (water and energy)   july 2011

Ministry of Industry Trade and Labor | Foreign Trade Administration | Investment Promotion Center

Utilize commercial attaches’ network abroad

Sign joint ventures with international partners & institutes

Leverage standardization as a marketing tool

Participation in international events

Promote local conferences

R&D Local

MarketHR

World

Markets

Penetrating World Markets

Page 34: Israel new tech (water and energy)   july 2011

Ministry of Industry Trade and Labor | Foreign Trade Administration | Investment Promotion Center Ministry of Industry Trade and Labor | Foreign Trade Administration | Investment Promotion Center

Thank you