In today’s competitive climate, businesses are always on the lookout for strategic advantages that they can leverage over the competition. Effective market research is one such avenue. To conduct a viable and sustainable market research program, one of the fundamental ingredients is the ability to collect actionable data from a pool of respondents. Our PanelOur PanelOur PanelOur Panel The Midgam Project (www.Midgam.com) is a privately-owned panel, established by Mr. Ariel Aylon (MA in Social Psychology from Ben Gurion University, 2000) in 2005. Midgam.com has more than 56,000 registered users of whom 18,000 are on its permanent mailing list. To date, over 208,000 questionnaires have been completed on the site. The Midgam.com website allows registered users to complete online Hebrew-language questionnaires in a wide array of psychological fields (e.g., social, organizational, developmental and clinical psychology). Most questionnaires have been published in leading peer-reviewed journals by internationally-recognized scholars; special care is taken to ensure that all questionnaires maintain strong psychometric properties. Midgam = Hebrew word for Sample

The Midgam PanelThe Midgam PanelThe Midgam PanelThe Midgam Panel

University, Ben Gurion University, and the Hebrew University) have successfully collected data or are currently collecting data using this feature of the Midgam Project. Several collaboraforeign researchers are currently taking place using the Midgam Project.Personality, relationships,Currently, it consists of 60 questionnaires from different psychological domains including personality, relationships, cognitive, attitudes, beliefs, family and the health research areas. Users are invited to complete the questionnaires and receive instresults. The feedback provided is based on users' scores relative to all other users on the site, or a subset of these norms (e.g., the user's age and gender group). The feedback provided is in both visual (i.e., grscore of the users relative to the selected norms) and verbal.

UNIQUE UNIQUE UNIQUE UNIQUE FEATURESFEATURESFEATURESFEATURESThe Midgam Project promotes community awareness to psychological knowledge and research in several ways:psychological research The aim is to increase community awareness and active participation in current psychological research and enable low-cost, communitylevel psychological research. Users are invited to complete online questionnaires. Researchers from most universities in Israel (e.g. IDC Herzlia, Tel-Aviv University, Haifa University, Ben Gurion University, and the Hebrew University) have successfully collected data or are currently collecting data using this feature of the Midgam Project. Several collaborative research projects including foreign researchers are currently taking place using the Midgam Project.relationships, attitudes and beliefs Currently, it consists of 60 questionnaires from different psychological domains including personality, relationships, cognitive, attitudes, beliefs, family and the health research areas. Users are invited to complete the questionnaires and receive instantaneous personalized feedback of their results. The feedback provided is based on users' scores relative to all other users on the site, or a subset of these norms (e.g., the user's age and gender group). The feedback provided is in both visual (i.e., graphs showing the score of the users relative to the selected norms) and verbal.

FEATURESFEATURESFEATURESFEATURES The Midgam Project promotes community awareness to psychological knowledge and research in several ways: psychological research is to increase community awareness and active participation in current psychological research and cost, community-level psychological research. Users are invited to complete online questionnaires. Researchers from most universities in Israel (e.g. IDC Aviv University, Haifa University, Ben Gurion University, and the Hebrew University) have successfully collected data or are currently collecting data using this feature tive research projects including foreign researchers are currently taking place using the Midgam Project. Currently, it consists of 60 questionnaires from different psychological domains including personality, relationships, cognitive, attitudes, beliefs, family and the health research areas. Users are invited to complete the antaneous personalized feedback of their results. The feedback provided is based on users' scores relative to all other users on the site, or a subset of these norms (e.g., the user's age and gender aphs showing the score of the users relative to the selected norms) and verbal.

Survey of the Month Users are invited to participate in a short survey related to current issues (e.g., to what extent the influence of particular countries in the world is generally positive?). On the basis of this survey, a short article linking demographics and/or psychological constructs (e.g., personality types, relationship preferences etc.,) to the current issue is published on the website. The Panel- Currently, about 16,000 users are registered in this section of the Midgam Project where users are paid for completing surveys, market research or academic related questionnaires. About ZetaAbout ZetaAbout ZetaAbout Zeta----toolstoolstoolstools Zeta-tools is a full-service online research firm in Israel, delivering better insights and smarter decisions, faster. With experienced project managers and a highly trained technical and analytical staff, we are a leader in the field of online survey research, Utilizing the latest in technology and methodologies to best meet the research, information and support needs of our clients. We specialize in customer satisfaction, tracking studies, product testing, public opinion and research utilizing a hybrid approach with multiple methodologies. Our solutions are efficient, effective, state-of-the-art and action-oriented. We are fast, flexible and deliver on-budget and on-time with actionable insights. Collaborating with the Midgam Panel and Moblin we intend to harness mobile surveys (internet and SMS) to form an even larger community, to provide better solutions for participants, researchers, and decision makers.