issa/interclean amsterdam 2012 facts & figures

The best cleaning shows around the world!

December 2012

Rob den Hertog Amsterdam RAI - We enjoy bringing people together!

The alliance partners

� RAI since 1893

� Interclean since 1967

� Amsterdam RAI Exhibitions,

2

� ISSA since 1923

� ISSA 6.000+ members in over 85

countries� Amsterdam RAI Exhibitions,

owner of 25 leading (international)

trade show brands in different

industries

countries

� ISSA/INTERCLEAN® since 1998

� ISSA/INTERCLEAN® worldwide shows

serve approximately;

� 1,000 exhibitors

� 50,000 potential buyers

� from 130 countries

Main objectives ISSA/INTERCLEAN®

� To facilitate on a world scale (regional) trade shows where buyers and

manufacturers can meet face-to-face to exchange information and trade in

an inspiring friendly business environment

� Helping the industry increasing the level of knowledge, raising the image

and in the same time creating many business opportunities

3

� Co-operate with all stake holders to develop the optimal concept to match

market demands

Brand values ISSA/INTERCLEAN®

� Complete product overview (market leaders are present)

� Innovation (innovation award, pavilion, route)

� Knowledge (conference, seminars and demonstration)

� Quality (protecting IP, professional organisation, services, venue)

4

� Quality (protecting IP, professional organisation, services, venue)

� International (exhibitors/visitors/venue)

� Success (R.O.I/quantity/quality visitors)

� Pleasure (mixing business with pleasure)

THE MARKET

5

Products & ServicesMachines, accessories and components – Equipment/tools for cleaning, care and safety

Chemicals, care and disinfection materials/products - Sanitary appliances, accessories and

supplies – Cleaning Services – Management, planning, research and consultancy Education,

training, certification, media and associations – Related products and services

Exhibitors

� Machines, accessories and components

� Equipment/tools for cleaning, care and safety

� Chemicals, care and disinfection materials/products

� Sanitary appliances, accessories and supplies

� Cleaning Services

Exhibition program ISSA/INTERCLEAN®

6

� Management, planning, research and consultancy

� Education, training, certification, media and associations

� Related products and services

Portfolio ISSA/INTERCLEAN®

� Amsterdam

� Biennial, based in Amsterdam (6 – 9 May, 2014)

� 28.001 visitors (72% from abroad, 130 countries))

� 670 exhibitors/28.698m2 (92% from abroad, 42 countries)

� Central and Eastern Europe

� Biennial, based in Poland (Warsaw, 24 – 26 April, 2013)

� 3.684 visitors (25% from abroad, 57 countries)

7



� North America

� Annual, travelling in the US (Chicago, 16 - 19 October, 2012)



� Latin America

� Biennial, based in Mexico (Mexico City, 13 -15 March, 2013)


� 66 exhibitors/750m2 (59% from abroad, 10 countries)

ISSA/INTERCLEAN® Amsterdam SINCE 1967

80ties

recession

Banking

crisis

2h 2008

8

Alliance

Amsterdam RAI

ISSA

European

debt crisis

Dotcom

crash

2000-2004

1st ISSA/INTERCLEAN in 2000Started in 1967 as INTERCLEAN by Amsterdam RAI Exhibitions

Volcano

Eruption

Visitor evaluation Amsterdam 2012

� 28.001 visits (23.415)

� 19.028 unique persons (16.724)

� 14.051 unique companies (9.371)

� Visitor grade 7.9 - scale 1-10 (7.7)

� 41% first time visit (41%)

� 72% from abroad (71%)

9

� 72% from abroad (71%)

� From 130 countries (116)

� 79% involved in purchasing (76%)

� 51% did order/requested quotation (55%) - sheet 12

� 96% would advise colleague or business partner to visit next edition (n.a.)

� 92% expects to visit 2014 (88%)

(2010)

Visitor development Amsterdam

10

3000

4000

5000

6000

7000

8000

9000

Netherlands

Western Europe

excl.

Netherlands

Southern

EuropeEastern Europe Middle East

South

East/Eastern

Asia

North America Africa Oceania South AmericaSouthern and

Central Asia

2006 8103 7360 1524 940 301 301 284 149 98 45 55

2008 5800 7603 1702 1091 302 259 218 147 101 56 56

2010 4862 7475 1623 1238 358 227 219 188 97 68 84

2012 5432 8272 1860 1490 513 402 357 284 137 129 120

0

1000

2000

Top 15 visiting foreign countries

11

417

335

196

306

279

141

481

420

396

388

365

294

258

Sweden

Spain

Switzerland

Russia

Finland

Poland

United States

Netherlands not included2147

1294

990

774

730

440

458

363

2.096

1.389

1.227

1.009

834

511

492

481

0 500 1000 1500 2000 2500

Germany

Belgium

United Kingdom

Italy

France

Denmark

Norway

Sweden

2012

2010

Amsterdam

The longer the visitor travels the higher the buying potential

>2 hour traveling

<2 hour traveling

Amsterdam

< 2 hour traveling

� Cleaning Companies

� End-customers

� Facility Managers

� Local Distributors

> 2 hour traveling

� Corporate buyers

� Facility Managers

� Foreign Distributors

Almost 3.000 distributors from 130 countries

� 28.001 visits

� 19.028 unique persons

� 14.051 unique companies

� 72% from abroad

� From 130 countries

13

29% foreign distributors

= 2.933

14.051 visiting companies

72%foreign

companies= 10.116

The 51% of visitors who did order/requested quotation

14

6

4

9

We need to know what is available to select the right cleaning

contractor/service

We are looking for a (new) cleaning service/contractor

Other/does not apply

43

26

10

0 5 10 15 20 25 30 35 40 45 50

We will re-sell the products in our territory/region (we are in

distribution/whole sale)

We will use the products to offer cleaning services (we are a

cleaning contractor)

We will use the products to clean in our own company

Visitors are looking for several products/services (%)

15

11

11

10

9

9

8

6

2

Laundry equipment and services

Planning, management and consultancy

Education, training, certification and research

Components for manufacturing and maintenance

Measurement products, solutions and services

Car wash equipment and related products

Pestcontrol equipment and related products

Other

44

41

40

39

38

26

25

24

18

0 5 10 15 20 25 30 35 40 45 50

Washroom hygiene appliances, accessories and supplies

Chemicals, agents, disinfection and care products

Industrial cleaning machines, equipment, accessoires and parts

Machines and related accessories

Equipment like mops, cloths and trolleys

Cleaning Services

HP equipment, machines, components and accessories

Window and façade cleaning equipment and accessories

Outdoor cleaning machines, equipment and products

Most visiting companies are in the distribution channel

16

2

2

1

1

1

11

Educational premises

(Semi/Local)) Government

Operator offices / Commercial premises

Hotel, Restaurant, Catering, Recreation company

(Trade) Media and (Trade) Associations

Other

29

28

14

8

3

2

0 5 10 15 20 25 30 35

Distributor / Wholesale

Contract cleaning / Cleaning services

Manufacturer of cleaning related machines/tools etc.

Other Manufacturer / Industrial premises

Hospital / Institutional care

Educational premises

38% of the visitors have a CEO position

17

6

6

3

1

1

4

Facility manager

Technical manager

Advisor / Consultant

Building / Site manager

Student

Other

38

18

8

7

7

6

0 5 10 15 20 25 30 35 40

CEO / Director / Owner

Sales / Marketing manager

Manager other

Purchasing manager

Employee / Staff

Facility manager

79% of the visitors are within the DMU

18

34%

21%

Yes, end decisionmaker

29%

16%

Yes, end decisionmaker

Yes, decisionmaker

Yes, advisor

No, not involved

Exhibitor evaluation Amsterdam 2012

� 670 exhibitors

� 203 new exhibitors (171 - 1st timer, 32 before 2010)

� from 42 countries

� booth space net 28.698

� 92% exhibitors from abroad

� exhibitor grade 8.0 - scale 1-10

19

� exhibitor grade 8.0 - scale 1-10

� 97% would advise colleague/competitor to exhibit next edition

� 97% expects to exhibit in 2014

� 75% evaluates ISSA/INTERCLEAN Amsterdam as their most valuable event

Exhibition space m2 development Amsterdam 2004 – 2012

20

4.000

5.000

6.000

7.000

8.000

9.000

2004

2006

2008

0

1.000

2.000

3.000

4.000

America's Benelux China / Asia

Pacific

Denmark

Finland

Norway

Eastern

Europe and

CIS

France Germany

Schweiz

Austria

Italy ROW Spain Turkey

Greece

United

Kingdom +

Ireland

2008

2010

2012

Italian and German manufacturers taking most of the space

21

America's

7%

Benelux

14%

China / Asia Pacific

5%

ROW

1%

Spain

3%

Turkey Greece

1%

United Kingdom +

Ireland

9%

5%

Denmark Finland Norway

6%

Eastern Europe and CIS

2%France

2%Germany Schweiz Austria

22%

Italy

28%

ISSA/INTERCLEAN Organization Leading organizer Co-organizer Local organizer Conference/Seminars

Amsterdam, The Netherlands

Central & Eastern Europe, Warsaw, Poland

Organisation

22

North America - Chicago, Orlando, Las Vegas

Latin America, Mexico

Organisation Amsterdam show

Management ISSA

ISSA Europe

ManagementAmsterdam RAI

ISSA/INTERCLEAN

23

ISSA EuropeProject Team

US pavilion & seminar program

ISSA/INTERCLEANProject Team

ExhibitionCommittee

Organisation Amsterdam RAI

Rob den HertogBU Manager

Professional Cleaning

Robert StellingProduct Manager

Amsterdam

Central & Eastern Europe

Rob den HertogProduct Manager

ISSA Alliance

New Business

Hilke de Vries

24

Gerard RijnbeekSr. Sales Manager

Amsterdam


Latin America

North America

Kaja KingmaOperations Assistant

Amsterdam


Latin America

North America

Sales Offices & Agents

Hilke de VriesComm. & PR Manager

Exhibition committee Amsterdam

Exhibitors

�Machines, accessories and components

�Equipment/tools for cleaning, care and safety

�Chemicals, care and disinfection products/materials

�Sanitary appliances, accessories and supplies

�Cleaning Services

Visitors

�Cleaning Contractors

�Facility Managers

�Education and training

25

�Cleaning Services

�Management, Planning, Research and Consultancy

�Associations, education, training and magazines

�Related products en services

organisation

Amsterdam RAI and ISSA

The ‘optimal’ Exhibition Committee

Committee members Amsterdam

� Theo Lingmont Chairman, Amsterdam RAI

� Keith Baker ISSA

� Rob den Hertog Amsterdam RAI

Representing Exhibitors

� Kees Wagtmans Kärcher Benelux

� Willem van den Burg Nilfisk Group Benelux

� Agnes Knapen Tennant - Marketing Communications Manager/EMEA

� Sam de Boo Ecolab – VP Marketing/EMEA

26

� Sam de Boo Ecolab – VP Marketing/EMEA

� Niels Ysbrandy Ettore – VP Marketing and Sales/EMEA

� Pim Hamminga Diversey EMEA

� Roberto Berardi (It) European Tissue manufacturers

Representing Visitors

� Melanie Klerx OSB

� Sven Dekker Facility Management

� Charles Scholte SVS

Exhibition Committee

� The committee gathers 3 times per year (6 times for 1 edition)

� The committee is consulted on important subjects like:� Concept and strategy

� Industry developments

� Exhibition program – is it still representing the current industry

� Exhibition date, duration, opening hours

� Marketing issues like target audience, choice of media and message

� Seminars and other special events like openings and demo’s

27

� Seminars and other special events like openings and demo’s

� New committee members

� Committee members are installed for maximum 5 editions (10 year)

� Next step – Internalization of the committee

Partner overview

Worldwide Alliance partner

Media Partner

28

Pavilion partners

For more information please contact

Rob den HertogRob den Hertog

[email protected]

issa/interclean amsterdam 2012 facts & figures

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