issaquah eyeworks style guide

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CORPORATE STYLE GUIDE

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Issaquah Eyeworks Corporate identity and style guide

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Page 1: Issaquah Eyeworks Style Guide

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CORPORATE STYLE GUIDE

Page 2: Issaquah Eyeworks Style Guide

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Issaquah EyEworks

Issaquah Eyeworks, located in Issaquah Washington, is a optometry office. It is family run and own by brother and sister team, Teri Yoshimura and Leslie Lung. Their mission is to provide quality eye exams through up to date state of the art technology. They use a variety of tools to insure that their costumers are getting the best exam in the state. Additionally, they provide the newest and innovate glasses and sunglasses from brands such as Coach and Maui Jims. They provide a unique experience and spread their family quality to all their costumers.

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CorporatE typEfaCE usagE

Typeface use size

Typeface: Loved By The King• For use in the logo, as well in pull quotes and call to action of marketing collateral, such as

newsletters, and advertisements to break up the fonts stylistically.

• Pull quotes or call to action: size 14 pts. with 150 tracking.

• Advertisements: size 18 pts. for full page ads, size 12 pts. with 60 tracking for 4 in by 6 in postcards.

Typeface: Myriad Pro

• For use in titles, headers, subheaders, body copy and advertising text.

• Titles: size 18 pts. bold and caps.

• Header: size 14 pts. bold and small caps.

• Subheader: size 12 pts. small caps.

• Body copy: size 11 pts. with 5 tracking

• Advertisements: depending on available space between 14 and 24 pts.

Additional usage

• All body copy be should black.

• Titles should be one of the brieither from the primary color system or the secondary color system.

• Headers should be one of the colors from the primary color system.

• Subheaders should be one of the secondary colors, depending on what colors are seen in the pictures on the document or how the document is sent up.

• Text must be left justified with no hyphenation.

• Paragraphs must be indented 5 spaces and must have .125 in space after each paragraph.

Page 5: Issaquah Eyeworks Style Guide

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CorporatE typEfaCE

A a B b C c 0 1 2 3 4 5 6Lo ved by the K i ngABCDEFGH I JKLMNOPQRSTUVWXYZabcde fgh i j k lmn o pq r s t u vwxyz0 1 23 456789

Myriad ProABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

0123456789

MYRIAD PRO BOLD ALL CAPS

ABCDEFGHIJKLMNOPQRSTUVWXYZ

ABCDEFGHIJKLMNOPQRSTUVWXYZ

0123456789

MyrIad pro Bold sMall Caps

aBCdEfghIJklMNopqrstuVwXyZ

aBCdEfghIJklMNopqrstuVwXyZ

0123456789

Page 6: Issaquah Eyeworks Style Guide

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Color palEttE usagE

The primary color system for Issaquah Eyeworks is used to create the feeling of boldness. This new system is used to redefine Issaquah Eyeworks as a company that has bold eyewear frames and are a bold leader in new technology and equipment.

• Pantone 7496C (Dark Blue) evokes a sense of knowledge and strength.

• Pantone 382 U (Bright Green) evokes a sense of boldness, confidence and uniqueness.

• Pantone DS 309-7C (Cream) evokes a sense of calmness and freshness.

The secondary color system complements the primary color system, adding more variety of color but still remaining true to the sense of boldness and knowledge evoked by the primary color system. The secondary color system includes Pantone DS 111-1 C (Pink), Pantone 418 EC (Gray), Pantone DS 221-5 U (Bright Blue), Pantone D2735 U (Purple) and Pantone 5493 C (Light Teal).

Page 7: Issaquah Eyeworks Style Guide

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Color palEttE

primary colors

secondary colors

Pantone: DS 309-7C

CMYK: 5, 0, 25, 0RGB: 242, 245, 203

# f2f5cb

Pantone: DS 221-5 U

CMYK: 65, 20, 0, 0RGB: 75, 166, 221

# 3399cc

Pantone: 2767 C

CMYK: 96, 82, 44, 44RGB: 22, 43, 71

# 162945

Pantone: DS 111-1 C

CMYK: 10, 100, 60, 0RGB: 217, 29, 82

# cc 3366

Pantone: D2735 U

CMYK: 75, 78, 0, 0RGB: 92, 82, 167

# 333399

Pantone: 382 U

CMYK: 47, 2, 100, 0RGB: 151, 197, 36

# 97c524

Pantone: 418 EC

CMYK: 38, 26, 39, 72RGB: 65, 70, 63

# 333333

Pantone: 5493 C

CMYK: 51, 19, 25, 0RGB: 130, 174, 182

# 99cccc

Page 8: Issaquah Eyeworks Style Guide

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logo usagE

The logo should never be smaller than .5 inches in height. The graphics can be separated from the text as seen bellow. The full color logo should be used on the letterhead, envelop and business cards. It is recommended that the knock-out or gray scale logo be used on colored backgrounds. The logo must appear on all marketing collateral. Just the graphic can appear instead of the full logo when a document is two sided (i.e. a postcard with the full logo on one side, and just the graphic on the other.

Full Color Logo Gray Scale Logo

Knock-Out Logo Black and White Logo

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logo dEsIgN

KnocK-ouT full logo

full color full logo

gray scale full logo

BlacK and WhiTe full logo

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CorporatE statIoNary

leTTerhead

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CorporatE statIoNary

Dr. Teri Yoshimura, ODS

1145 NW Gilman Blvd #G12Issaquah, WA 98027

(425) 391-9331

[email protected]

1145 NW Gilman Blvd #G12, Issaquah, WA 98027 (425) 391-9331

Julie Pang3219 74th PL SEMercer Island, WA 98040

Note: Samples are not pictured to scale

Business card

envelope

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IMagE lIBrary usagE

These images represent the kind of imagery used to depicted the style of Issaquah Eyeworks. These images and similar images to these can be used for various direct mail and advertising campaigns. Each image should be of one or two people wearing some kind of frames. It is important that the model is confident and embraces the frames he or she is wearing. The images should be uniquely cropped to create visual interest, as well as leaving space so that text can be added. Examples are both vertical and horizontal marketing collateral, as shown on the text pages. Vertical designs can be used for two-page spreads or postcard announcements or appointment reminder cards. Horizontal designs can be one-page advertising spreads found in a magazine. The images should be full-bleed across the area of the advertisements, with the text placed in one corner and the logo on the other (i.e. logo in the top left corner and text in the bottom right corner).

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IMagE lIBrary

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IMagE lIBrary EXaMplEs: postCard

be bold. be confi dent.be styl ish.

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IMagE lIBrary EXaMplEs: postCard

be bold. be confi dent.be you.

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IMagE lIBrary EXaMplEs: full sprEad ad

Be bold. Be confi dent. B e u n i q u e .

Page 17: Issaquah Eyeworks Style Guide

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IMagE lIBrary EXaMplEs: full sprEad ad

Be bold. Be confi dent. B e s t r o n g .

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grId systEM usagE

• Page layouts should be on a basic grid of two columns (9.5 in by 6.25 in.) separated by 0.25 in gutters. Margins are 1 in. on all sides.

• If a picture is placed as the title background, the top header can be .5 in instead of 1 in (as shown in the example).

• Any additional elements such as photos, headers, subheads, and pull quotes should take up a proportional amount of the grid (i.e. one, two or three columns exactly – see example provided).

• Titles can overlap pictures. Titles should either be framed by a box that extends to the edge of the picture or column. Additionally, the box should be .125 in from the edge of the picture or .5 in start of body copy.

• Headers of sections should be small caps in one of the primary color system colors. They should be underlined by a Pantone 7496 C (Dark Blue) line that extends to the end of the column.

• Subheaders should be small caps lock and one of the secondary color system’s color.

• The boxes for pull quotes or call to action should only occur on the bottom third of the page. They should be 1 in. in height. If it is a call to action, it should be placed at the bottom of the body copy with equal white space around it. They should be framed by a box with one of the scondary colors tinted at 25%.

• The space between two paragraphs should be .125 in.

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grId systEM

.5 inch

1 in

ch

1 in

ch

.25 in

.25

in

.25 in

1 in

.125 in

.5 in

.125 in

1.125 in

6.25 in4.25 in

.875 in

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grId systEM

.5 inch

1 in

ch

1 in

ch

.25 in

.25

in

.25 in

1 in

.125 in

.5 in

.125 in

1.125 in

6.25 in

.875 in

hEadEr

suBheader

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TITLE TITLE TITLE

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grId systEM

what’s NEw

TechnologyMolut repudit, quam culleseri aut velenia volupta

ne prest re occusdam hici dolut a doloressum res explibea de net quaeptatem iducium restis dolupta turepta tionseque consed moleseq uodigent eat mint re et el ium voloris dolorae sit, is estempora esti arunt a dolesciis nonsequisim eume offi ctis dit qui arciiss itaersp iendem aboreraes antios magniatempor apist eatis escimus andam aces inciet aute eatiiss itatur?

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cullitecus escipid ent veribus adio blanduntis adignih ilique nes que evendae culpari tatur? Ulpa int ex es mod mo bla qui quam que nimaximi, quid quam, con re volum apidi omnihil isinihi lluptas pernat essequo dollecuptam quos et, nestrum hiciende nem ent odi aperro invelec ersperum faces volente mporror epernatemqui dem nempos et aciducil endicimus.

truNk show

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Ostem consequias nonserspicat magnihitio. Ibea ipitatur re elendunti bernaturiam facea con cullitecus

escipid ent veribus adio blanduntis adignih ilique nes que evendae culpari tatur? Ulpa int ex es mod mo bla qui quam que nimaximi, quid quam, con re volum apidi omnihil isinihi lluptas pernat essequo dollecuptam quos et, nestrum hiciende nem ent odi aperro invelec ersperum faces volente mporror epernatemqui dem nempos et aciducil endicimus.

upCoMINg EVENts

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NEws lEttEr sprINg 2011

f o r m o r e i n f o r m a t i o n v i s i t : w w w . i s s a q u a h e y e w o r k s . c o m

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