Next Generation Marketing: Challenges and Issues

Presented By:Megha JainMBA- 2nd

semester

CONTENT1. Meaning2. Introduction3. Issues & challenges4. Conclusion

MARKETING

INTRODUCTIONIn the words of BETH COMSTOCK- “ you can’t sell anything if you can’t tell anything” and this is all about

Marketing.So, marketing is the basic strategy which uses the

4C`s –Communication, convenience, cost, consumer 4P`s- product, price, promotion, place

Thus, all these tactics are used in business to reach to its exponential heights.

It is necessary for the next generation to focus on the innovation, creativeness & experiments.

4 C’S 4P’S

ISSUES & CHALLENGES FOR NEXT GENERATION MARKETING

1. Customer's oriented markets

Each generation has unique qualities for their own survival based on certain aspects like the lifestyle, brands, experience, expectations, values and so on which all influences the buying behaviours.

Customer Orientation Market

Understanding your customer

Changing yourself as per the needs of your Customers

2. Small screen deviceThe whole world comes to a small screen

device in everybody’s hands i.e. The mobile phones, another issues are the websites

offering the multi brands, multi products at a single instant place.

3.Customizations due to the consumerism

The market survival’s basic tagline for the survival in the

competition world. The modification changes the definition of the original

one’s.

4. Evolution from “digital marketing” to "marketing in a digital world”

a successful delivery of the transition to the next generation of marketing will be dependent on people and process, not just the technology.

WHY DIGITAL MARKETING… Speed & Popularity

To reach 50 million customers Radio took 38 Years

It took 13 year forInternet took 4 years

Added 50M in 62 days in 2010

And in 2016 took 5 days for the same

CONCLUSION• Challenges are beneficiary for change• Nobody can ignore the digital platform in

marketing.• Provides a wide scope for business survival by

digital marketing.• It is necessary for the next generation to focus on

the innovation, creativeness & experiments

THANK YOU