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ISU Extension and Outreach Community and Economic Development Extension and Outreach Iowa Retail Initiative Project 2013 - 2015

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Page 1: ISU Extension and Outreach Community and Economic Development Extension and Outreach Iowa Retail Initiative Project 2013 - 2015

ISU Extension and OutreachCommunity and Economic Development

Extension and Outreach

Iowa Retail Initiative Project

2013 - 2015

Ron Prescott
The first slide shows lines connecting the blocks, did not transfer to google. Let me know if the design is ok or if we should just go with a standard title slide and add a graphic later.
Page 2: ISU Extension and Outreach Community and Economic Development Extension and Outreach Iowa Retail Initiative Project 2013 - 2015

ISU Extension and OutreachCommunity and Economic Development

Page 3: ISU Extension and Outreach Community and Economic Development Extension and Outreach Iowa Retail Initiative Project 2013 - 2015

ISU Extension and OutreachCommunity and Economic Development

Iowa Retail Initiative Project Team

Extension:• Ron Prescott• Susan Erickson

College of Design:• Lisa Bates, Interior Design• Tom Neppl, Landscape Architecture

College of Human Sciences:• Linda Niehm, Apparel, Merchandising, Design• Jessica Hurst, Apparel, Merchandising, Design

Page 4: ISU Extension and Outreach Community and Economic Development Extension and Outreach Iowa Retail Initiative Project 2013 - 2015

ISU Extension and OutreachCommunity and Economic Development

Iowa Retail Initiative: Stakeholders

I need help with:• Preparing for Obamacare• Marketing using Social Media• Local trend in retail sales• Attracting a Kohl’s store in our town• Services for start-up businesses

Does Iowa State University have someone to help me

become more successful in my retail business?

Page 5: ISU Extension and Outreach Community and Economic Development Extension and Outreach Iowa Retail Initiative Project 2013 - 2015

ISU Extension and OutreachCommunity and Economic Development

Iowa Retail Initiative: Advocates

• Identify 5-10 retailers within each of the 5 Regions• Quarterly online discussions• Share feedback at ISU Stakeholders• Link identified needs to ISU resources

Page 6: ISU Extension and Outreach Community and Economic Development Extension and Outreach Iowa Retail Initiative Project 2013 - 2015

ISU Extension and OutreachCommunity and Economic Development

Iowa Retail Initiative: Train the Trainer

• Target delivery date: Spring 2015• CEEDs, Chambers of Commerce and Economic Developers• 5 regional training sessions plus a Statewide symposium during

Summer 2015

Create an educational offering for local use, dealing with

Retail design and marketing issues.

Page 7: ISU Extension and Outreach Community and Economic Development Extension and Outreach Iowa Retail Initiative Project 2013 - 2015

ISU Extension and OutreachCommunity and Economic Development

Student Community

Projects

Bringing together Community Retailers and ISU students with the goal of providing new design / marketing upgrades for their local business.

Project Target: • 80 retailers• 140 students• 2-5 communities

Page 8: ISU Extension and Outreach Community and Economic Development Extension and Outreach Iowa Retail Initiative Project 2013 - 2015

Economic Sustainability of Rural Small Business: Incorporating New

Value-Added Business Strategies

Dr. Ann Marie FioreDr. Linda Niehm

Iowa State University College of Human SciencesDepartment of Apparel, Events, and Hospitality Management

Page 9: ISU Extension and Outreach Community and Economic Development Extension and Outreach Iowa Retail Initiative Project 2013 - 2015

Business Improvement - economicMarket ResearchBrandingBusiness Education-4EsStimulate Under Utilized SpaceFinancial IncentivesBusiness Retention Expansion & Recruitment

Page 10: ISU Extension and Outreach Community and Economic Development Extension and Outreach Iowa Retail Initiative Project 2013 - 2015

Design – physical value

Building Improvements

Public Improvements

Education and Awareness

Page 11: ISU Extension and Outreach Community and Economic Development Extension and Outreach Iowa Retail Initiative Project 2013 - 2015

Retail and Hospitality businesses and entrepreneurial practices

Business competitive strategies to enhance sustainability

Strengthening unique brand identity to fit or expand target market:

Integrated appearance of store/restaurant

Merchandise presentations

Print materials

Signage, logos

Use of Experience Economy 4E strategies

Project Focus

Page 12: ISU Extension and Outreach Community and Economic Development Extension and Outreach Iowa Retail Initiative Project 2013 - 2015

For Iowa community businesses:

• Ames

• Elkader

• Grinnell

• Oskaloosa

• Sac City

• Indianola

Makeover Marathons

Design and implement sustainability plans through

physical makeovers of businesses

Page 13: ISU Extension and Outreach Community and Economic Development Extension and Outreach Iowa Retail Initiative Project 2013 - 2015

Brown’s Shoe Fit

Main Street Makeover Oskaloosa 10,938

Page 14: ISU Extension and Outreach Community and Economic Development Extension and Outreach Iowa Retail Initiative Project 2013 - 2015

Hunter’s Gifts

Main Street Makeover Oskaloosa 10,938

Page 15: ISU Extension and Outreach Community and Economic Development Extension and Outreach Iowa Retail Initiative Project 2013 - 2015

May 2, 2013:College of Human Services Entrepreneurship Showcase

ISU Campus, Le Baron Hall6:00 - 8:30 PM

Contact Us for More Information:

Linda [email protected]

Ann Marie [email protected]

Jessica [email protected]

Page 16: ISU Extension and Outreach Community and Economic Development Extension and Outreach Iowa Retail Initiative Project 2013 - 2015

ISU Extension and OutreachCommunity and Economic Development

Interior Design Class

• Fall semester course

• Interior design students working with community retailers

Page 17: ISU Extension and Outreach Community and Economic Development Extension and Outreach Iowa Retail Initiative Project 2013 - 2015

ISU Extension and OutreachCommunity and Economic Development

Retail shopping environment design

Importance of creating:• efficient, • user-friendly • aesthetically pleasing spaces which focus on the intangible

social aspects of client consumption.

Student work will address access to the retail locations, space planning, retail identity, visual merchandising, fixtures, and code

compliancy.

Page 18: ISU Extension and Outreach Community and Economic Development Extension and Outreach Iowa Retail Initiative Project 2013 - 2015

ISU Extension and OutreachCommunity and Economic Development

Interdisciplinary Design Class

Spring semester design course:• Interior Design + Landscape Architecture• how design contributes to economic development. • scale: individual retail design to community design. • Retail locations within the community• Retail shopping environments

Page 19: ISU Extension and Outreach Community and Economic Development Extension and Outreach Iowa Retail Initiative Project 2013 - 2015

ISU Extension and OutreachCommunity and Economic Development

Past Student Project CommunitiesMain St Iowa has been a great resource for potential project communities for the College of Human Sciences program.

Cities with arrow were past College of Human Services Student Project Communities plus:

• Adel

• Greenfield

• Jewell

• Muscatine

Page 20: ISU Extension and Outreach Community and Economic Development Extension and Outreach Iowa Retail Initiative Project 2013 - 2015

ISU Extension and OutreachCommunity and Economic Development

Iowa Retail Initiative: Community Partners

Project Community Characteristics:• 5 – 10 Retailers willing to dedicate 2-3 days working with students• Community organizations seeking to improve existing empty retail

locations• Provide logistic and financial support for community meetings• Identify potential stakeholders in the process• Communicate regularly in their community and with university faculty

and students

Page 21: ISU Extension and Outreach Community and Economic Development Extension and Outreach Iowa Retail Initiative Project 2013 - 2015

ISU Extension and OutreachCommunity and Economic Development

Iowa Retail Initiative: Community Deliverables

• Retail shopping design• Business competitive strategies• Streetscape design• Landscape architecture• Merchandising makeover• Best practices shared• Train-the-trainer session

Page 22: ISU Extension and Outreach Community and Economic Development Extension and Outreach Iowa Retail Initiative Project 2013 - 2015

ISU Extension and OutreachCommunity and Economic Development

Ron PrescottIowa State University179 Heady HallAmes, Iowa 50011

Office: 515-294-5862Cell: 515-450-8036Email: [email protected]

The friendly face of the Iowa Retail Initiative...and your guide to ISU's retail assistance opportunities.

Outreach East

The friendly face of Design Extension...and your guide to ISU's community development opportunities.

Outreach West

Susan Erickson326 College of Design

[email protected]