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ISU Extension and OutreachCommunity and Economic Development
Extension and Outreach
Iowa Retail Initiative Project
2013 - 2015
ISU Extension and OutreachCommunity and Economic Development
ISU Extension and OutreachCommunity and Economic Development
Iowa Retail Initiative Project Team
Extension:• Ron Prescott• Susan Erickson
College of Design:• Lisa Bates, Interior Design• Tom Neppl, Landscape Architecture
College of Human Sciences:• Linda Niehm, Apparel, Merchandising, Design• Jessica Hurst, Apparel, Merchandising, Design
ISU Extension and OutreachCommunity and Economic Development
Iowa Retail Initiative: Stakeholders
I need help with:• Preparing for Obamacare• Marketing using Social Media• Local trend in retail sales• Attracting a Kohl’s store in our town• Services for start-up businesses
Does Iowa State University have someone to help me
become more successful in my retail business?
ISU Extension and OutreachCommunity and Economic Development
Iowa Retail Initiative: Advocates
• Identify 5-10 retailers within each of the 5 Regions• Quarterly online discussions• Share feedback at ISU Stakeholders• Link identified needs to ISU resources
ISU Extension and OutreachCommunity and Economic Development
Iowa Retail Initiative: Train the Trainer
• Target delivery date: Spring 2015• CEEDs, Chambers of Commerce and Economic Developers• 5 regional training sessions plus a Statewide symposium during
Summer 2015
Create an educational offering for local use, dealing with
Retail design and marketing issues.
ISU Extension and OutreachCommunity and Economic Development
Student Community
Projects
Bringing together Community Retailers and ISU students with the goal of providing new design / marketing upgrades for their local business.
Project Target: • 80 retailers• 140 students• 2-5 communities
Economic Sustainability of Rural Small Business: Incorporating New
Value-Added Business Strategies
Dr. Ann Marie FioreDr. Linda Niehm
Iowa State University College of Human SciencesDepartment of Apparel, Events, and Hospitality Management
Business Improvement - economicMarket ResearchBrandingBusiness Education-4EsStimulate Under Utilized SpaceFinancial IncentivesBusiness Retention Expansion & Recruitment
Design – physical value
Building Improvements
Public Improvements
Education and Awareness
Retail and Hospitality businesses and entrepreneurial practices
Business competitive strategies to enhance sustainability
Strengthening unique brand identity to fit or expand target market:
Integrated appearance of store/restaurant
Merchandise presentations
Print materials
Signage, logos
Use of Experience Economy 4E strategies
Project Focus
For Iowa community businesses:
• Ames
• Elkader
• Grinnell
• Oskaloosa
• Sac City
• Indianola
Makeover Marathons
Design and implement sustainability plans through
physical makeovers of businesses
Brown’s Shoe Fit
Main Street Makeover Oskaloosa 10,938
Hunter’s Gifts
Main Street Makeover Oskaloosa 10,938
May 2, 2013:College of Human Services Entrepreneurship Showcase
ISU Campus, Le Baron Hall6:00 - 8:30 PM
Contact Us for More Information:
Linda [email protected]
Ann Marie [email protected]
Jessica [email protected]
ISU Extension and OutreachCommunity and Economic Development
Interior Design Class
• Fall semester course
• Interior design students working with community retailers
ISU Extension and OutreachCommunity and Economic Development
Retail shopping environment design
Importance of creating:• efficient, • user-friendly • aesthetically pleasing spaces which focus on the intangible
social aspects of client consumption.
Student work will address access to the retail locations, space planning, retail identity, visual merchandising, fixtures, and code
compliancy.
ISU Extension and OutreachCommunity and Economic Development
Interdisciplinary Design Class
Spring semester design course:• Interior Design + Landscape Architecture• how design contributes to economic development. • scale: individual retail design to community design. • Retail locations within the community• Retail shopping environments
ISU Extension and OutreachCommunity and Economic Development
Past Student Project CommunitiesMain St Iowa has been a great resource for potential project communities for the College of Human Sciences program.
Cities with arrow were past College of Human Services Student Project Communities plus:
• Adel
• Greenfield
• Jewell
• Muscatine
ISU Extension and OutreachCommunity and Economic Development
Iowa Retail Initiative: Community Partners
Project Community Characteristics:• 5 – 10 Retailers willing to dedicate 2-3 days working with students• Community organizations seeking to improve existing empty retail
locations• Provide logistic and financial support for community meetings• Identify potential stakeholders in the process• Communicate regularly in their community and with university faculty
and students
ISU Extension and OutreachCommunity and Economic Development
Iowa Retail Initiative: Community Deliverables
• Retail shopping design• Business competitive strategies• Streetscape design• Landscape architecture• Merchandising makeover• Best practices shared• Train-the-trainer session
ISU Extension and OutreachCommunity and Economic Development
Ron PrescottIowa State University179 Heady HallAmes, Iowa 50011
Office: 515-294-5862Cell: 515-450-8036Email: [email protected]
The friendly face of the Iowa Retail Initiative...and your guide to ISU's retail assistance opportunities.
Outreach East
The friendly face of Design Extension...and your guide to ISU's community development opportunities.
Outreach West
Susan Erickson326 College of Design