it all started with a mouse - a case study on disney
TRANSCRIPT
IT ALL STARTED
WITH A MOUSE !
A CASE STUDY ON DISNEY
About Disney Consumer behavior
Marketing strategy
Research and Technology
Consumer Products
1
2Changes with Age
Family Learning Geographic location
Disney understood the changes that occur as we grow up
Target Market of Disney is vast..!
Buyers are likely to transfer loyalty to similar brands
All the shows in regional
languages
3Word of mouthCo-BrandingPeripheral routeEvents/Sponsorships
Advertisements
Word of mouth among primary reference groups
Co-Branding
Hannah Montana Co Branding with PSP
Peripheral route:Products are endorsed by a particular movie or show
•Disney organizes events in its resorts•Concerts by famous stars like Hannah Montana•Sponsors and organizes various events and campaigns in colleges.
Advertisements which show that Disney is right place for people of any age group.
Famous Disney endorsement
4
Disney uses new and emerging technologies to
connect with its customers.
5
Thank you!
This presentation is created by Sai Ganesh (from IIT Hyderabad) during marketing internship under Prof. Sameer Mathur , IIM Lucknow