IT CONNECTS RURAL INDIA WITH THE FINEST GLOBAL MARKETS

Headquartered in Hyderabad, India, this client who is India’s second largest exporter of agricultural products has an export turnover of over 5 billion INR annually. Read about how the company and Ramco co-created an unprecedented digital business framework, which not only integrated the company’s vast network of business lines spread across rural India, but was also flexible enough to scale and diversify as the company went global and expanded its business lines.

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Ramco Business Transformation Study | Trading Industry

NEED TO CONNECT THE DOTS

Ramco Business Transformation Study | Trading Industry

Information centres or e-choupals in various villages helped farmers (suppliers) check market prices of their

products and increase their profits by selling their goods at higher prices

Enabled client to decrease costs by eliminating the inefficiencies of the mundi auction system

Realized that they could leverage the system to reach customers as well – decided to establish village

supermarket stores and convert their contact points in the villages into retail outlets to sell an array

of fast-moving consumer goods

Needed a business trading solution that could handle over 2,500 diverse product lines (agri and aqua),

each having diverse business practices

After analyzing multiple options, the company decided to co-create a solution with Ramco Systems

Ramco Business Transformation Study | Trading Industry

WHY RAMCO VIRTUALWORKS®? Power to deliver a technically well-architected solution

Focus on innovation

Flexibility of platform-based development

Integration with portal, mobile, banks, etc.

Pre-built components for Logistics, Sales and Financials, along with custom-built solutions for direct agri-procurement and other unique business processes of e-choupal

RAMCO’S CHALLENGE The client turned to Ramco to create a unique and integrated solution based on the VirtualWorks™ platform. The solution was expected to:

Act as a digital marketplace to connect the vast network of buyers and sellers of the company Serve as a nodal platform that would cater to processes like commodity blending, agricultural trading, e-choupal and rural distribution, exports, insurance, aqua processing and commodity blending Manage the inherent complexities of international agricultural trading and constantly changing regulations and tax laws Feature a great degree of localization – including multi-lingual support Perform well despite rural constraints like power outages and poor connectivity Have a sound technical architecture capable of high availability, distributed usage and high volumes Be scalable and future-ready

IMPLEMENTATION HIGHLIGHTS

Of course it can! To find out more on how Ramco can answer your need, e-mail contact@ramco.com

CAN RAMCO DO IT FOR YOU?

Complete implementation within 10 months and ahead of schedule

Solution coverage spanning 40 ERP locations and 500 e-choupal locations — extendable up to 200 ERP locations and 5,000 e-choupal locations

Roll-out in 800 distribution centers, impacting millions of customers

Support for 8 local languages

Compliance with international agricultural trading norms

Ramco Business Transformation Study | Trading Industry

LONG-LASTING BENEFITSCompletely digital marketplace offers a centralized system to manage the complex business of agri-trading

Acts as a nodal platform to manage the company’s business in rural India

Enables easy and transparent management of e-choupals spread across the country

Eliminates logistics-related inefficiencies by removing middlemen and establishing multi-level stock visibility across the entire supply chain

We looked around for off-the-shelf solutions, but given our rapidly evolving business model and need for flexibility, we went with Ramco’s co-creation approach and the flexibility that a platform-based enterprise solution provides. Ramco delivered this solution by really working collaboratively with us.