it expo – sip trunking workshop broadworks sip trunking overlay services10/6/2010

IT EXPO – SIP Trunking WorkshopIT EXPO – SIP Trunking WorkshopBroadWorks SIP Trunking Overlay Services 10/6/2010

2 2008 BroadSoft®, Inc. Proprietary and confidential; do not copy, duplicate, or distribute

Integrated Access – SIP Trunk: Feature Breakdown

Integrated Access – SIP Trunk: Feature Breakdown

• Provides standard access trunk functionality via SIP

• CPE is typically an IP PBX

• Managed Router (typically the same IAD) is used as a demarcation point only and does not conversion of voice or signaling

• BroadWorks delivers:– POTS features for trunks

(typically only caller ID, hunting)

– Enhanced Overlay Features to IP PBX handset with DIDs

LAN Segment

IP PBX

. . . . . .

Managed Router

BroadWorks Application

Server

Softswitch

DSL

SBC

IP Core

PSTN

Integrated Access – Line/Trunk


SIP trunk as plug-and-play as ISDNSIP trunk as plug-and-play as ISDN

• SIP Trunking Support Program – SIPconnect 1.X Certification– IP PBX interop program

• Comprehensive test plans and documented configurations

• BD relationships with IP PBX vendors• Over 30 different IP PBXs

successfully interop by BroadSoft and our customers

• Longer Term– We are leading the efforts around

defining SIPconnect 1.1• On the SIP forum board• Our specifications contributed to the

technical working team

– Strict SIPconnect compliance testing


Overlay Feature for Business ConnectivityOverlay Feature for Business Connectivity

• BroadWorks supports the ability to drive network-based “features” to individual DIDs:

– Works with business lines connected to phones, and business trunks and SIP trunks when the phones have DIDs

– Works for Virtual DIDs when end customer has Key System or does not have DIDs on a PBX

• BroadWorks also supports the ability to provide “group” features to an enterprise as a whole

– Examples include: Conferencing, Site-level Rerouting, Bursting

• Carriers typically take these features and build “add-on” services for their integrated access offerings


Top Overlay Features for Business Connectivity

Top Overlay Features for Business Connectivity

•Business Continuity (Call Rerouting)

•Simultaneous Ring

•BroadWorks Anywhere

•Remote Office

•Hosted Telecommuter

•Salesforce.com (CRM) Integration

•Video telephony and conferencing


Overlay Feature: Business ContinuityOverlay Feature: Business Continuity

• Business Continuity is comprised of the following functionality:– Incoming call routing (Call Forwarding Always, Call Forwarding Unreachable, etc.)– Other functions such as Sim Ring, Remote Office, etc that promotes work outside

of the office

• BroadWorks support many different types of call forwarding – generally broken down into two categories

– User-Level – Individual users (DIDs) have control over how incoming calls are forwarded

– Site-Level – A site administrator has control over how all incoming calls to a site (SME) are forwarded

• Business Continuity Call Forwarding Types Supported– Call Forwarding Always (Pilot # and DIDs)– Call Forwarding No Answer (Pilot # and DIDs)– Call Forwarding Unreachable (Pilot # and DIDs) – Call Forwarding Unreachable (Trunk Group)


Call Forwarding Unreachable (Trunk Group)Call Forwarding Unreachable (Trunk Group)

• Included in standard Trunk Group Functionality

• Ability to reroute all incoming calls destined to a Trunk Group when it is unavailable

• “Unavailability” based on expiration of configurable timer (default 5 seconds) after sending a SIP INVITE and not receiving a response

– Each incoming call is checked for unavailability

• Configurable reroute options: forward to another TG, forward to a DN; return “busy” treatment

• Configurable “unavailability” thresholds that generate SNMP traps

Unreachable Destination

None

SNMP Alarm

Yes

Reroute CallBusy CallForward Call

Actions

Forward RerouteAction

SNMP Alarm

No

Threshold Crossed

Notifications


Overlay Feature: Simultaneous RingOverlay Feature: Simultaneous Ring

• Simple feature that can be applied to either the pilot # or individual DIDs in a enterprise

• Ring up to 10 pre-configured number at the same time

• Works even when the PBX connection is lost (Business Continuity)

• Typically requires that the PBX user has a DID (otherwise the Sim Ring would reach the attendant)

1

2a2b

PBX or IP PBX

IP or PBX Phone

240-364-5185 240-888-1230

PSTN


Overlay Feature: BroadWorks AnywhereOverlay Feature: BroadWorks Anywhere

• Sophisticated New Capability for PBX users

• Built on BroadWorks Shared Call Appearance

– Simultaneous Ring all appearances on incoming calls

– Answer confirmation for calls to mobile (prevents mobile VM from picking up)

– Ability to move Calls from One Device to Another during the call

– Configurable incoming call routing rules

• Requires calls from non-BW devices to be routed to BW

User

Service Service Service

Primary Device

Shared Device

Shared Device

Shared Device

Group/Department/Enterprise

SS/GW


Overlay Feature: Remote OfficeOverlay Feature: Remote Office

• Allows mobile workers to place calls as if they were sitting at their desk

– Call is billed to the users DID

– Useful when making calls from home or hotel

• Requires a client to initiate calls; First calls you at your remote number, then initiates call to destination


• Requires that the PBX user has a DID

1

23

240-364-5185

703-812-7920

PSTN

PSTN


Overlay Feature: Hosted TelecommuterOverlay Feature: Hosted Telecommuter

• Applicable to full and part-time tele-workers

– Works with our without a PBX DID

– Hosted IP Phone sits at tele-worker location

• BroadWorks rings PBX phone (DID) and tele-worker phone at the same time


1

2a2b

PBX or IP PBX

IP or PBX Phone

703-812-7920 240-364-5185

PSTN

Hosted Phone


Web 2.0 Overlay Feature:BroadWorks/Salesforce.com “Mashup”

Web 2.0 Overlay Feature:BroadWorks/Salesforce.com “Mashup”

• BroadWorks call control now integrated into salesforce.com portal

• Screen pops for incoming calls

• Click-to-dial

• Works with both Hosted PBX and Business Connectivity

• PC-based client

• Available now


Overlay Feature: Hosted Video ConferencingOverlay Feature: Hosted Video Conferencing

• Applicable to DID or non-DID SIP trunk offerings

• Dials like regular telephone

• Defaults to audio-only for PSTN or internal non-video handsets

• Includes video end point in private dialing plans

• Receives calls as part of service group – hunt group, ACD queue, etc.

1

2a 2bPBX or IP PBX

IP or PBX Phone

703-812-7920 240-364-5185

PSTN

Hosted Video End Point


Overlay Features Case Study: XO Communications

Overlay Features Case Study: XO Communications

• Service Name: XO Anywhere

• Launched: 2Q08

• URL: http://www.xo.com/

• BroadSoft Features Used: – Simultaneous Ring– Remote Office– Assistant Enterprise

• How it’s being sold and to whom:– Add-on service charged / DID / month – Executives, Frequent travelers, Tele-

workers, Business Continuity Planning (Reducing Dependencies on Office Locations)

XO Anywhere Client

Service Awards

Corporate Headquarters220 Perry Parkway

Gaithersburg, Maryland 20877Tel. +1 301.944.9770 www.broadsoft.com

it expo – sip trunking workshop broadworks sip trunking overlay services10/6/2010

Documents

integrated access sip

sip trunks

group features

enhanced overlay features

business trunks

forwarding types supportedcall

individual dids

pots features