it in agriculture

8/4/2019 IT in Agriculture

1/36

T Applicationn Agriculture


2/36


3/36

INTRODUCTION

I.T is being regarded as the fifthfactor of production along withland, labour, capital ,&

management. Agriculture produce marketing

requires connectivity between

the markets , the growers/exporters/tradors, industry &

consumers through a wide

netwok of national &


4/36

I.T applications in agril.mktg

These connectivity helps toprovide day to day informationwith regards to the commodity

arrivals & prices

To provide export relateddocumentation.

To inform about latest researchin agril. Marketing.

Packaging & storage.

To provide connectivity with ,


5/36

Need Of IT In Agriculture Production in agriculture as well

as consumption of agri-produceinvolves huge numbers. Even thetrade channel players also add

up to very-very large numbers. Ithas almost been impossible tomanage the data without the useof Information Technology.


6/36

Need Of IT In Agriculture For bulk of the food products, for

very long, production andconsumption remained localaffairs. Only few products, eithermass produced or specialtyproducts were only distributedand consumed across longdistances. But today with the

opening of global economy, thedistance between productionand consumption areas isshrinking. This requires very-

very efficient management of-


7/36

Need Of IT In Agriculture

Most of the development inagriculture has always been ingovernment domain, the private

sector has not been allowed toplay a major role, with theresult, the IT development foragriculture has not been as fast

as it has been for many othersectors of economy.


8/36


Trade channel players dealingwith any one or few componentsof value chain have neither beenable to develop backward nor

forward integration to convertthem into large integratedoperations. Lack of confidenceand trust between thestakeholders has always come inthe way of meaningful agri-business development

initiatives. With the use of ITtools trans arent arran ements


9/36


Information for long beingrecognized as an input toknowledge has acquired a newstatus of being a RESOURCE

like land, capital, technology,etc. In a sunrise industry likeorganic food production, the

availability of information andits access to stakeholdersthrough IT tools will enhance theviability, success and growth of

this new sector of agriculture

I T IN AGRIL MARKETING


10/36

I.T IN AGRIL. MARKETINGCOMPRISES OF FOLLOWING

TASKS 1)Linking & networking of agril.Markets.

2)Computer aided auctiondisplays.

3)Marketing information system.

4)Commodity informationsystem.

5)Highway automation system.


11/36

Hardwares/Tools require forapplication in aggriculture.

1) INPUT DEVICES. 1)Graphic tablet. 2)PDAs

3)Light pen 4)Pockete PC/Pam top. 5)Simputer 6)RFID 7)Interactive board 8)Smart card


12/36

Hardwares/Tools require forapplication in aggriculture

2) DATA PROCESSING

1)PDAs

2)Sub note book 3)Pocket PC

4)Simputer


13/36


3) DATA STORAGE DEVICE

1)PDAs

2)Smart phone 3)Sub note book

4) Pocket PC

5)Simputer 6)RFID


14/36


4)NETWORKING & DATATRANSMISSION TOOL

1)Smart phone

2)PDAs 3)Sub note book

4)Simputer

5)RFID 6)Smart card


15/36


5)DISPLAY DEVICE

1)Sub note book

2)Pocket PC 3)LCD

4)Touch screen

5)Interactive board 6)simputer


16/36


5) OTHER TOOLS

1)Solar battery charger

WAYS IN MAKING USE OF


17/36

WAYS IN MAKING USE OFI.T IN IMPROVING AGRIL.

MARKETING. There are 4 ways for making useof IT in improving agril. Mktg.

1)Agril. Mktg informationservice system.

2)Elecronic auctioning system.

3)E- catalogue for commodityprofiles.

4)National atlas of markets.

1 )AGRIL MKTG


18/36

1 )AGRIL. MKTGINFORMATION SERVICE

SYSTEM(AMISS). With a view to fully utilizing theinformation technology AMISSneeds to be set up at national

level. This service will be an integratedThis service will be an integrated

service incorporating theservice incorporating thefarmers advisory service withfarmers advisory service withdecission support systemdecission support system(DSS(DSS).

Such a system will help the

farmer in taking intelligent

1 )AGRIL MKTG


19/36


SYSTEM(AMISS) One of the major problems indesigning of agril. Mktg.information service is that the

information need of individualtarget groups are diversified.

For evolving information system

assesment of informationneeds of divesified targetgroups is very important, so

that the information mgt is

1 )AGRIL MKTG


20/36


SYSTEM(AMISS The information system should bebroad based to cover informationrslated to aspects such asstorage, transport , weather

forecast & export potential. At the state level mktg boards

should provide consolidatedinformation to all the market

users. He co.ordinating agency should

take the stock of informationavailable & its generation

process& finally distribute it tothe need based tar et rou s.


21/36

ELECRONIC AUCTIONINGSYSTEM.

The electronic auctioning system(EAS) is the system to performthe bidding process

electronically. The EAS can help in larger markets

where no. of lots for auction islarge & the time alloted for

bidding is limited to 3-4 hrs. During the peak season the

bidding work is so hectic that thebidding for 3-4 lots to be

completed each minute.Hence


22/36

ELECRONIC AUCTIONINGSYSTEM

ADVANTAGES 1)Minimizes the paper work. 2)Automates the billing &Revert

system. 3)Improves the efficiency of

system . 4)Provides a desciplined structure

which matches with typicalfunctioning to manage thebidding system .

5)Provides easy & efficient

summerized information. 6 Ensures securit of the


23/36

ELECRONIC AUCTIONINGSYSTEM

The basic objective of the systemis to promote tradetransparency & helps farmers

by checking malpractices &ensure recording of eachauction.

This system of bidding has beenimplemented in auction offruits & vegetable market of

AZADPUR


24/36

3)E-CATALOGUE FORCOMMODITY PROFILE.

In the context of need to increaseexport compititiveness ,each & everyproduct needs to be publicizedhighlighting its characteristics on

nutrition values , chemistry, qualityavailable for supply & prices A brief commercial profile of the

commodity on internet can help thebuyer in making comparative analysis

of costs & margins. If for each commodity ,commercial

profiles giving these details areprepared & transmitted tointernational markets through webpages , it can greatly widen markets


25/36

4)NATIONAL ATLAS OFMARKETS .

Mapping of the agril. Markets ofthe country is the prequisite forcarrying any planning

/developmental activity. All the regulated markets with

their classification on thenational maps can give a synoptic

view of the distribution of themarkets .

The infrastructural facilities,volumes transacted , the area &

population served ,& the outflow


26/36

4)NATIONAL ATLAS OFMARKETS

Mapping of countriesmarket,would also be useful forresearch ,planning & policy

formulation. The National Atlas Of

Agricultural markets should be

based on the application ofGIS. Such mapping activity can also

be put on the internet for its

greater usage.


27/36

ICT In Agriculture

The application ofInformation andCommunication Technology(ICT) in agriculture is

increasingly important. E-Agriculture is an emerging field

focusing on the enhancement of

agricultural and rural developmentthrough improved information andcommunication processes.


28/36

ICT In Agriculture E-Agriculture is one of the action

lines identified in the declarationand plan of action of theWorld Summit on the Information Socie

(WSIS). All stakeholders of agriculture

industry need information and

knowledge about these phases tomanage them efficiently.
http://en.wikipedia.org/wiki/World_Summit_on_the_Information_Societyhttp://en.wikipedia.org/wiki/World_Summit_on_the_Information_Society


29/36

ICT In Agriculture

The tools provided by ICT are havingability to:

Record text, drawings, photographs,

audio, video, process descriptions,and other information in digitalformats,

Produce exact duplicates of suchinformation at significantly lowercost,

Transfer information and knowledge

rapidly over large distances


30/36

ICT In Agriculture

Develop standardized algorithms tolarge quantities of informationrelatively rapidly.

Achieve greater interactivity incommunicating, evaluating,producing and sharing useful

information and knowledge.


31/36

Unified CommunicationTools

Computers are being used forcollection of Data, Record keepingand Report generation in

agriculture from 1980s. Mass Media- Communication channels are alsobeing utilized for dissemination of

Information as a one waycommunication.


32/36

Unified CommunicationTools

To enable seem-less, hassle-freeand low cost information flow,an attempt has been made by

Morarka Foundation tointegrate InformationTechnology (IT) and

Information communicationTechnology (ICT).


33/36

n ifie do m m u n ica tio n To o ls

his Hybrid platform has .nabled multichannel access-nnovative application of IT ICT

/ /ardware s and Software s havereated an unified multichannelommunication platform for not

nly data and informationrocessing but also fornowledge management in.griculture


34/36

SIMPUTER


35/36

POCKET PC

PERSONAL DIGITAL


36/36

PERSONAL DIGITALASSISTANT(PDA)

it in agriculture

Documents