it in retailing custom is ed
TRANSCRIPT
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IT in Retailing
New trends in retailing ± Franchising
in retailing ± Role of IT in retailing
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New Trends in Retailing
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Trends
Newer and newer formats Specialized / niche retailers are increasing
Increased use of technology
Emerging Store Labels Retailers hawking international suppliers
for their merchandise.
Increasing franchising routes. Non store retailing
Online retailing
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Trends «..
Service retailing is coming up.
Rural retail is coming up.
Pressures from all sides
± Existing channel members. Retailers
Wholesalers
± National brand manufacturers
± Regulations (Government)
Land laws Local regulations
Labor laws
EDI policies
± Customers
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Franchising in Retailing
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Concept of Franchising Authorization granted by a manufacturer to a
distributor or dealer to sell his product.
It defined as the right to use a predeterminedmethod for marketing products and servicesthrough outlets that use known name or trademark.
Continuing relationship in which the franchiser
provides a licensed privilege to do business plusassistance in organising, training, merchandisingand management in return for a considerationfrom the franchisee.
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Role of the franchisor and
franchiseeFunction Franchisor Franchisee
Site selection Oversees Chooses with approval
Design Provides prototype design Incurs the cost
Employees Training Hire, Supervise, Pay
Products to be sold Decides Can change with approval
Prices Sets Follows
Advertising /
Promotion
Determines at national
level
May suggest local
requirement
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Types of Franchising Product / Trade Name franchising
Business format Franchising
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Pros Cons - Franchising Advantages
± Low risk
± Growth
± Ease of financing &
Operational support
± Advertising
Disadvantages
± Royalty & Fees
± Lack of control
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Successful franchising McDonald
Subway
Indian franchisee business
± 600 franchisers
± 40000 franchisees
± 8 K ± 10 K crores ± 5 K crores investment
± Employing about 300000 people
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Indian Examples Garment / Apparels
± Arvind
± ColorPlus
± Madura Garments International
± McDonald
± KFC
± Domino¶s
± Pizza Hut
products ± Lakme
± Ayush
± Shainaz Hussain
Education
± NIIT
± Chate Coaching classes
± Eurokids ± ZILS
± Aptech
Online companies
± Shaadi.com
± Travelguru.com
Food & Beverages ± Pizza Hut
± Pizza Corner
± Baskin Robbins
± Chitales
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Many more are in pipeline &
rolling out faster pace «. Good Year
Key clinics
UPS
FedEx
Aviation Academies CAT Trainers
Travel companies
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Legal Issues Contract Act, Laws regarding IPR, Copyright Act,
Licensing
Consumer protection Act
Standards of Weight and measures Act
Essentials Commodities Act
International franchising ± FEMA Laws pertaining to real estate properties.
Cyber laws ± in case of online businesses
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Role of IT in Retailing
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Importance of IT in retail Efficient stocking of Merchandise
Collection of data
Efficiency in Operations
Helps the communication
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Factors affecting the use of
Technology The scale and scope of operations
Financial resources available
Nature of the business
Human Resources available
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Retail Information System (RIS)
Anticipates the information needs of
retail managers
Collects, organizes, and stores relevant
data on a continuous basis
Directs the flow of information to the
proper decision makers
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A Retail Information System
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Retail Pro Management Information
Software
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Database ManagementA major element in an RIS
System gathers, integrates, applies, and
stores information in related subject areasUsed for
± Frequent shopper programs
± Customer analysis
± Promotion evaluation
± Inventory planning
± Trading area analysis
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Five Steps to Approaching Database
ManagementPlan the particular database and its
components and determine information
needsAcquire the necessary information
Retain the information in a usable andaccessible format
Update the database regularly to reflectchanging demographics, recent purchases,etc.
Analyze the database to determine strengths
and weaknesses
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Retail Database Management in
Action
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Data Warehousing
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Components of a Data WarehousePhysical storage location for data ± the
warehouse
Software to copy original databases andtransfer them to warehouse
Interactive software to allow processing of
inquiriesA directory for the categories of
information kept in the warehouse
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Data Mining and Micromarketing Data mining is the in-depth analysis of
information to gain specific insights about
customers, product categories, vendors,and so forth
M icromarketing is an application of datamining, whereby retailers usedifferentiated marketing and developfocused retail strategy mixes for specificcustomer segments
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Applying UPC Technology to Gain
Better Information
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Electronic Data Interchange (EDI) It is the exchange of business information through
standard interfaces by using computers. Transmission of business data between
organisations in a comuterised format that doesnot require the re keying of the information.
(Electronic Document Interchange) Core for any e commerce and do have some
advantages
± Saves time
± Real time and vital for forward planning ± Errors are minimal
± Reduces the cost
± Serves as a tool for strengthening the relationship
between retailer and customer.
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Radio Frequency Identification (RFID)
1948, Hary Stockman Wal-Mart & Metro
It can be described as a wireless bar code which provides wireless communication between objects
and readers. RFID ± tags or transponders
RFID chips are available in wide range and cansustain in harsh conditions
Cost of these tags are reducing. Used for
± Inventory tracking
± Human management
± CRM
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Chitale Dairy ± Cows with Chips RFID for tracking the health of cows and
buffalos
Started Chitale Digital ± selling RFID
applications through out India