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It is ITC's strategic intent to secure long-term growth by

synergising and blending the diverse pool of competencies residing

in its various businesses to exploit emerging opportunities in the

FMCG sector.

The Companys institutional strengths deep understanding of the

Indian consumer, strong trademarks, deep and wide distribution

network, agri-sourcing skills, packaging know-how and cuisine

expertise continue to be effectively leveraged to rapidly grow the

new FMCG businesses.

Over the last few years, ITC has rapidly scaled up presence in its

newer FMCG businesses comprising Branded Packaged Foods,

Lifestyle Retailing, Education and Stationery products, Personal

Care products, Safety Matches and Incense Sticks (Agarbatti) with

Segment Revenues growing at an impressive compound annual

growth rate of 38% during the last 5 years.

The Companys unwavering focus on quality, innovation and

differentiation backed by deep consumer insights, world-class

R&D and an efficient and responsive supply chain will further

strengthen its leadership position in the Indian FMCG industry.

It is ITC's strategic intent to secure long-term growth by

synergising and blending the diverse pool of competencies residing

in its various businesses to exploit emerging opportunities in the

FMCG sector.

The Companys institutional strengths deep understanding of theIndian consumer, strong trademarks, deep and wide distribution

network, agri-sourcing skills, packaging know-how and cuisine

expertise continue to be effectively leveraged to rapidly grow the

new FMCG businesses.

8/8/2019 It is ITC

2/3

Over the last few years, ITC has rapidly scaled up presence in its

newer FMCG businesses comprising Branded Packaged Foods,

Lifestyle Retailing, Education and Stationery products, Personal

Care products, Safety Matches and Incense Sticks (Agarbatti) withSegment Revenues growing at an impressive compound annual

growth rate of 38% during the last 5 years.

The Companys unwavering focus on quality, innovation and

differentiation backed by deep consumer insights, world-class

R&D and an efficient and responsive supply chain will further

strengthen its leadership position in the Indian FMCG industry.

ITCs FMCG portfolio

comprises:

http://www.itcportal.com/itc-business/fmcg/agarbattis.aspxhttp://www.itcportal.com/itc-business/fmcg/safety-matches.aspxhttp://www.itcportal.com/itc-business/fmcg/education-and-stationery-products.aspxhttp://www.itcportal.com/itc-business/fmcg/agarbattis.aspxhttp://www.itcportal.com/itc-business/fmcg/safety-matches.aspxhttp://www.itcportal.com/itc-business/fmcg/education-and-stationery-products.aspxhttp://www.itcportal.com/itc-business/fmcg/personal-care-products.aspxhttp://www.itcportal.com/itc-business/fmcg/lifestyle-retailing.aspxhttp://www.itcportal.com/itc-business/fmcg/foods.aspxhttp://www.itcportal.com/itc-business/fmcg/cigarettes.aspxhttp://www.itcportal.com/itc-business/fmcg/personal-care-products.aspxhttp://www.itcportal.com/itc-business/fmcg/lifestyle-retailing.aspxhttp://www.itcportal.com/itc-business/fmcg/foods.aspxhttp://www.itcportal.com/itc-business/fmcg/cigarettes.aspx

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M arket i ng M i x i s t he s e t o f mar ke t i ng t oo l s t ha t t he f i r m us es t opur s ue i t s mar ke t i ng ob j ec t i ves . Mar ke t i ng mi x has a c l a s s i f i ca t i on

f o r t hes e mar ke t i ng t oo l s . Thes e mar ke t i ng a r e c l a s s i f i ed and ca l l edas t he F our P s i . e . P r oduc t , P r i ce , P l ace and P r omot i on

Product

I n mar ke t i ng , a p r oduc t i s any t h i ng t ha t can be o f f e r ed t o a mar ke t

t ha t mi gh t s a t i s f y a wan t o r need . I t i s o f t wo t y pes : Tang i b l e( phy s i ca l ) and I n t ang i b l e ( non- phy s i ca l ) . S i nce s e r v i ces have been

a t t he f o r e f r on t o f a l l moder n mar ke t i ng s t r a t eg i es , s ome

i n t ang i b i l i t y has become es s en t i a l pa r t o f mar ke t i ng o f f e r s . I t i s

t he r e f o r e t he compl e t e bund l e o f bene f i t s o r s a t i s f ac t i ons t ha tbuy er s pe r ce i ve t hey wi l l ob t a i n i f t hey pur chas e t he p r oduc t . I t i s

t he s um of a l l phy s i ca l , p s y cho l og i ca l , s y mbol i c , and s e r v i cea t t r i bu t es , no t j u s t t he phy s i ca l mer chand i s e . A l l p r oduc t s o f f e r ed i n

a mar ke t can be p l aced be t ween Tan g i b l e ( P ur e P r oduc t ) and

I n t ang i b l e ( P ur e S e r v i ce ) s pec t r um

DOVE PRODUCTS