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It is the Quality, stupid

Friedrich Khuen, qualityaustria Forum Belgrade 2013

ISO 9001 – milestones in 26 yearsMore than 70 companies have been certified for more than 20 years

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Impact of ISO 9001 Certification in the Netherlands

Following financial indicators have been considered: Return on investment, sales, equity Profit margin, profitability, improved sales and market

share Assumptions of the study:

due to the ISO 9001 certification the costs decrease

internal advantages: improved steering of processes, higher product quality, increased productivity

External advantages: increased earnings due to access to new markets, higher market share, Signaling-effects by the certificate

Source: Basak Manders, PHD-Studentin an der Rotterdam School of Management,

und Dr.-Ing. Henk J. de Vries

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Impact of ISO 9001 Certification in the Netherlands The meta analysis has shown, that a certification

according to ISO 9001 in most cases the financial results have been improved, especially sales have increased

Open issue: is the increase related to higher customer satisfaction or/and to signaling effects of the ISO 9001 certificate.

Source: Basak Manders, PHD-Student at the Rotterdam School of Management, and Dr.-Ing. Henk J. de Vries

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1st Conclusions

What is your motivation for a certified quality management? The successful internalisation of the ISO 9001 principles is

dependent on the organisation´s motivation.

The motivation is dependant on the commitment and the engagement of the top management

passion and obsession for quality

step by step

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Impact of ISO 9001 Certification in the UK

Quality management stimulates economic growth Without quality management the

British GDP would be lower: - 6,02%

Further conclusion of the experts: if quality management would be universal in the British economy, the GDP could be even higher: + 3,37%

Source: Report „The Contribution of quality management to the UK economy“, Centre for Economics and Business Research, June 2012

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Impact of ISO 9001 Certification in the UK

Quality management stimulates employment Without quality management the number of number of

employees would be lower: - 1,43 Millionen people.

Further conclusion of the experts: if quality management would be universal in the British economy, additional 455,000 jobs could be created

Source: Report „The Contribution of quality management to the UK economy“, Centre for Economics and Business Research, June 2012

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2nd Conclusions

Quality Management

stimulates prosperity

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Why are Hidden Championsmore succesful than others? Austria

The Brand of Hidden Champions is of high importance for their customers, which is also reflected to be more likeable and innovative.

The brand stands for quality.

Core elements of the brand value are trust and reliability

Source: „Österreichs Hidden Champions aus der Perspektive ihrer Kunden“; FH Prof. Dr. Georg Jungwirth, Campus 02, Graz 2011

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Why are Hidden Championsmore succesful than others? Austria

The main 4 reasons for recommendations are

(very) good products

(very) good Service

(high) quality

ReliabiltyFurther aspects are:

Technical know-how

Competence

Value for money

Source: „Österreichs Hidden Champions aus der Perspektive ihrer Kunden“; FH Prof. Dr. Georg Jungwirth, Campus 02, Graz 2011

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3rd Conclusions

Brand Management = Quality Management Quality stimulates trust Quality stimulates active recommendation Quality stimulates longterm partnerships with the customer

Hidden Champions are

prefered partner

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Final Conclusions

Succeed with Quality

ISO 9001 is your tool