IT Scalability to Address Changing Computing Requirements2:10 p.m. -2:50 p.m.

Speakers include:• Jerry Cuomo, IBM Fellow, Vice President, WebSphere Chief Technology Officer Application and Integration Middleware Software, IBM Software Group

IBM PureApplication™ SystemJerry Cuomo

IBM Fellow, VP, WebSphere Chief Technology Officer Application and Integration Middleware Software

IBM Software Group

Disclaimer Regarding Future Content

Disclaimer: IBM’s statements regarding its plans, directions, and intent are subject to change or withdrawal without notice at IBM’s sole discretion. Information regarding potential future products is intended to outline our general product direction and it should not be relied on in making a purchasing decision. The information mentioned regarding potential future products is not a commitment, promise, or legal obligation to deliver any material, code or functionality. Information about potential future products may not be incorporated into any contract. The development, release, and timing of any future features or functionality described for our products remains at our sole discretion.

Source: IBM CEO Study 2012 - Q1 “What are the most important external forces that will impact your organization over the next 3 to 5 years?”

External forces that will impact the organization

68%

69%

71%

2004 2006 2008 2010 2012

Technology factors

People skills

Market factors

Macro-economic factors

Regulatory concerns

Globalization

Socio-economic factors

Environmental issues

Geopolitical factors

For the First Time, CEOs Identify Technology as the Most Important External Force Impacting Their Organizations

Clients Struggle to Overcome Barriers of Time, Cost and Risk

Top Causes of Project Delays

HardwareTroubleshooting and tuning

production environment

Integration, configuration and testing of the infrastructure

Installation, cabling and network access for the environment

SoftwareIntegration, configuration and

testing of applications

Integration, configuration and testing of middleware

Configuration, build and deployment of applications

45%

45%

29%

41%

35%

34%

Phase Time (days) Budget

Specify/design 73 - 96 14% - 16%

Procure 57 - 112 19% - 21%

Implement 74 – 93 12%

Configure/test 74 – 80 10% - 11%

Cluster & HA 66 – 104 11% - 12%

Backup 44 – 108 10%

Tune 89 – 98 9% - 10%

Management 67 – 110 9 – 10%

34% of new IT projects (US) deploy late

Typical IT Project Time and Budget

From a commissioned study conducted by Forrester Consulting on behalf of IBM

Only 1 in 5 Can Allocate More Than Half Their IT Budget to Innovation

Least efficient data centersUse of new technology:

43% first and fast technology adoption

1% move virtual machines to meet desired outcomes

21% use storage virtualization3% use a storage service catalog

(tiered storage)

Results:

65%

New projects

Maintaining existing infrastructure

35%

Most efficient data centersUse of new technology:

86% first and fast technology adoption

58% move virtual machines to meet desired outcomes

93% use storage virtualization87% use a storage service catalog

(tiered storage)

Results

47%

53%

Newprojects

Maintaining existing infrastructure

Source: 2012 IBM Data Center Study: www.ibm.com/data-center/study ( http://www.ibm.com/data-center/study )

The Time Has Come for a New Breed of SystemsSystems With Integrated Expertise and Built for Cloud

Integration by DesignDeeply integrating and tuning hardware and software – in a ready-to-go workload optimized system

Built-in ExpertiseCapturing and

automating what experts do – from

the infrastructure patterns to the

application patterns

Simplified ExperienceMaking every part of the IT lifecycle easier – with integrated management of the entire system and a

broad open ecosystem of optimized solutions

The World’s First Family of Expert Integrated Systems

ANNOUNCING:

Data Platform

Delivering Data Services

Infrastructure Platform

Delivering Infrastructure Services

Application Platform

Delivering Platform Services

Flex System Building Blocks

Compute NodesPower 2S/4S*x86 2S

Storage Storwize V7000Storage Expansion

Management ApplianceOptional

Networking10/40GbE,FCoE IB8/16Gb FC

ExpansionPCIeStorage

IBM PureFlex System

Pre-configured, pre-integrated infrastructure systems with compute,

storage, networking, physical and virtual management, and entry cloud

management with integrated expertise.

Chassis14 half-wide bays for nodes

IBM PureApplication & PureData

Pre-configured, pre-integrated platform systems with

pattern-based management optimized for particular use cases.

Starts at Acquisition: A Continuum of Value from Building Blocks to Systems

PureFlex: Foundation of the PureSystems FamilyExpert

IntegratedSystems

* POWER7 nodes available as part of PureFlex System configurations.

Real Time Fraud DetectionCustomer AnalysisE-commerce

Transaction Processing Reporting and Analytics Operational Analytics

PureData: Different Data Workloads Require Different Solutions

IBM PureApplication System: A Platform System Built-for-Cloud That Simplifies Lifecycle Deployment and Management of Applications

Install, Config, Tune:Up and running in less than 4 hours1

Deploy:Deploy a 3-tier web application in under 15 minutes2 and automatically scale in minutes3

Manage:Concurrent management of 1000+ VM’s on a single W1500-608 system4

Optimize:Up to 60% better price/performance running typical web and database applications (over a competitor’s configuration)5

Automatic throughput improvement of up to 2.3X for data intensive applications

Expert integrated:Platform for applications Application server Database services Compute (x86 or

POWER) Storage Networking

Platform management

Built-in expertise – Infrastructure, platform, and application patterns

Application Platform

Delivering Platform Services

1) Based upon testing of the IBM PureApplication System W1500-96 with time measured from powering on the system to when it is ready to support application deployments2) Based upon testing of the IBM PureApplication System W1500-192 deploying a single Virtual Application Pattern consisting of 2 WAS VMs, a DB2 VM, and updating the Elastic Load Balancer (ELB). The WAS VMs were allocated 4 vCPUs, 4 GB of memory and 12 GB of disk while the DB2 VM was allocated 8 vCPUs, 6 GB of memory and two virtual disks of 12 GB and 4 GB.3) Based upon testing, under various workload conditions, of the IBM PureApplication System W1500-192 automatically scaling a Virtual Application Pattern consisting of WAS VMs by adding an addtional WAS VM4) Based upon testing of the IBM PureApplication System W1500-608 (9.7 TB Ram, 6.4 TB SSD, 48 TB HDD, 2.6GHz Sandy Bridge Processors). VMs were deployed using the Virtual System Pattern methodology and were deployed as a WAS 8.5 five-node cluster that deploys 5 virtual machines consisting of one deployment manager, 3 custom WebSphere nodes and 1 IBM HTTP Server. Each VM

had default CPU and memory settings of 1 virtual CPU and 2 GB of memory 5) Based on IBM internal tests of the IBM PureApplication System W1500-96 compared to results of testing of a competitor’s configuration (previous version; no longer available) executing an online JEE trading application workload in a controlled laboratory environment and a 3 year total cost of acquisition (based on US list prices). The cost calculation compares the average cost per request. 3 year total

cost of acquisition includes expected hardware, software, service & support. IBM's internal workload studies are not benchmark applications, nor are they based on any benchmark standard. As such, customer applications, differences in the stack deployed, and other systems variations or testing conditions may produce different results and may vary based on actual configuration, applications, specific queries and other variables in a production environment. Users of this document should verify the applicable data for their specific environment

6) Up to 2.3X performance, measured in transactions per second (TPS), of a Virtual System Pattern consisting of a disk I/O intensive application workload based upon testing of IBM PureApplication System W1500-96 when IBM Storwize "Easy Tier" capability leverages solid state disk (SSD) for frequently accessed data versus the same workload running on hard disk drives (HDD) prior to automated optimization

The Value of Workload-Aware Management: Built-in Expertise

E.g. PureFlex System Represents “commodity

deployment” capability Requires user to implement

scripts, own part of the process

Broad coverage: handles the “everything else”

General Purpose Management

Provision storage, VMs, VLANs, etc. Runbook automation (scripts) Infrastructure level monitoring

E.g. PureApplication System

Deep value out of the box with no scripting through patterns

Environment is “modeled” by pattern creators, not “scripted” by users

Patterns available in PureSystems Centre for select IBM, ISV, and 3rd party products

Workload-Aware Management

Configure middleware Connect middleware components in

multi-server topologyConfigure high availabilityPolicy-based elasticityOngoing lifecycle managementMiddleware-level monitoring…all without scripting!

Most clients will need a mix of both

Pre-Entitled and Pre-Optimized Middleware Patterns (Included on the System)

Pre-Optimized IBM Middleware and ISV Patterns(Available for Additional Purchase)

Custom-built Patterns(Pattern-creation Tools Included)

Op

tim

ized

for

Pur

eApp

licat

ion

Sys

tem

Pre

-E

ntitl

ed

Anything else that will run on a supported OS(Runbook Automation or manual install on RHEL 6.2)

What Can I Run on Pure Application System?

Breadth of C

overage

Integrated Value

OPEN!

MonitoringLifecycleManagement

What the Business Wants… What’s Required…

What Will be Needed Tomorrow…

MonitoringLifecycleManagement

Patterns of Expertise: Proven best practices and expertise for complex tasks learned from decades of client and partner engagements that are captured, lab tested and optimized into a deployable form

MonitoringLifecycleManagement

What is a Pattern? The pre-defined architecture of an application

For each component of the application (i.e. database, web server, etc)

-Pre-installation on an operating system-Pre-integration across components-Pre-configured & tuned-Pre-configured Monitoring-Pre-configured Security-Lifecycle Management

In a deployable form, resulting in repeatable deployment with full lifecycle management

Delivering superior results:-Agility: Faster time-to-value-Efficiency: Reduced costs and resources-Simplicity: Simpler skills requirements-Control: Lower risk and errors

PureApplication System Supports Multiple Types of Patterns

Virtual Application Patterns

Highly automated deployments using expert patterns

Business policy driven elasticity

Built for the cloud environment

Leverages elastic workload management services

Best TCOcloud applications

Virtual System Patterns

Automated deployment of middleware topologies

Traditional administration and management model

Application and infrastruture driven elasticity

Improved TCOvirtualized applications

Standard TCOexisting applications

Virtual Appliances

Standard software installation and configuration on OS

Images created through extend/capture

Traditional administration and management model

Infrastructure driven elasticity

Virtual Appliance

Metadata

Softwareapplication

Operatingsystem

Virtual Appliance

Virtual Appliance

Metadata

ApplicationServer

Operatingsystem

Virtual Appliance

Metadata

ApplicationServer

Operatingsystem

Virtual Appliance

Metadata

HTTPServer

Operatingsystem

Virtual Application PatternsVirtual System PatternsVirtual Appliances

Softwareapplication

Initiates a Fully Scalable Web Application

Deploy

MonitoringLifecycleManagement

MonitoringLifecycleManagement

Softwareapplication

Deploy

MonitoringLifecycleManagement

Softwareapplication

Use PureApplication & PureData Systems Together!

IBM Patterns of Expertise Accessible via PureSystems Centre

Built-in Additional IBM Content

• Web Application Pattern (1.0, 2.0)

• IBM Transactional Database Pattern 1.1

• IBM DataMart Pattern 1.1• IBM Application Pattern for Java

1.0• WebSphere Application Server

HV (7.0, 8.0, 8.5) • DB2 Enterprise Server Edition

(9.7 FP5, V10.1)• IBM Mixed Language Application

Modernization Pattern

• Messaging Extension for Web Application Pattern 2.0

• WebSphere Message Broker 8.0 • WebSphere MQ 7.5, 8.0• WebSphere Portal Server 8.0• Web Content Management 8.0• WebSphere Transformation

Extender w/Launcher 8.4• IBM Business Process Manager 8.0• IBM Operational Decision Manager

8.0 • SOA Policy 2.0 • SOA Policy Gateway 2.0• Business Intelligence 1.0• Informix 11.7• IBM Connections 4.0 • InfoSphere Information Server 9.1• Virtual Application for SAP CRM 1.0• WebSphere Commerce Sample 7.0

Targeted for 1Q2013*

Pre-Entitled Separately Purchased

*IBM’s statements regarding its plans, directions, and intent are subject to change or withdrawal without notice at IBM’s sole discretion. Information regarding potential future products is intended to outline our general product direction and it should not be relied on in making a purchasing decision. The information mentioned regarding potential future products is not a commitment, promise, or legal obligation to deliver any material, code or functionality. Information about potential future products may not be incorporated into any contract. The development, release, and timing of any future features or functionality described for our products remains at our sole discretion.

• Maximo Asset Management• IBM Mobile Application Platform

How Does Pattern-based Management Improve IT?

Application-aware patterns understand how individual components interact in a multi-server environment

Scripted install (a.k.a. runbook automation) approaches execute a static set of instructions

Pattern Based ManagementScripted Install

After deployment of individual components, there is further work required to assemble a multi-server environment and install apps

Scaling requires separate scripts, or follow-up manual work, introducing configuration drift

After deployment, a multi-server environment is available, with a running app

Due to product-specific context of how to scale an environment, is more flexible in growing/shrinking

ibm.com/PureSystems/Centre Gain access to a broad community of IBM and

certified partner expertise Download optimized, deployable application

patterns from 100+ leading ISV partners Search by solution area, industry or system Download fixes and patches Access to developer community

Also run your existing applications today*

Download Patterns from IBM PureSystems Centre

Have a Question? Ask an Expert!

IT Developers

Developer centric environment, resources and exchange

Trial, cloud-based development & test

lifecycle services & Kit

developerWorksPureSystemsexperience

• Video demos• Expert resources• Support forums• Blog

2. IBM Virtual Pattern Kit for Developers

Virtual Application Patterns

• Download base capabilities to install locally

• Develop your own patterns and solutions

• IBM Business Partners can promote custom patterns in the PureSystems Centre

Developer Benefits

• Get started quickly with minimal resources required

• Experience team based collaboration and development

• Build skills and deploy applications using pattern-based approach in the cloud

ibm.com/developerworks/puresystems/try

1. PureSystems trial powered by SmartCloud

ibm.com/developerworks/puresystems

Virtual Application Pattern

Collaborative life cycle mgmt

PureSystems Trial Offerings on developerWorksExplore PureSystems in the cloud, grow skills, and create custom patterns

IBM PureApplication System Simplified Experience

Single product streamlines ordering, tracking, receiving, installing and running

Factory installed. Pull it out of the box, plug it in and boot it up.

Management integration across system

Single point of contact for support

Upgrade with zero downtime based onintegrated patches

PureSystems Centre – an online catalog of applications and patterns from IBM & ISVs

A broad, open ecosystem of optimized solutions

New client experience:

Rack, Chassis, PDUs Networking (Top of Rack, Chassis & Fibre) Storage (6.4 TB SSD & 48 TB HDD) Pre-integrated software entitled for full capacity of system:

OS, Hypervisor, platform middleware (Java runtime, web application server, database), workload deployment, management and full stack monitoring

96 Cores1.5 TB Ram

Configuration

1

+ + + +

192 Cores3.1 TB Ram

Configuration

2384 Cores

6.1 TB Ram

Configuration

3608 Cores

9.7 TB Ram

Configuration

4

Upgrade to Larger Systems Without Taking an Outage

W1500-96 W1500-192 W1500-384 W1500-608

IBM PureApplication System Configurations

Integration by Design: Single Integrated Management UI

Single UI includes: Pattern-based deployment

Monitoring at middleware, OS, and virtualization layers

User & Group Management with permissions

License management

Storage, networking, and virtualization management

Update management

Show-back usage reporting (for use in chargeback)

Aggregated logging across multi-server environments

What’s Physically in the Box?Networking- BNT top of rack switches- Network bandwidth (trunked 10 gb ethernet)

320 gb out of top of rack160 gb between chassis 40 gb within each chassis

Storage- V7000 storage controllers- 48 TB HDD storage (80x600GB, 43TB usable)- 6.4 TB SSD storage (16x400GB, 5TB usable)

Compute Capacity- 3 PureFlex chassis in a 42U rack- Intel 2.6Ghz compute nodes w/ 2 sockets, 16 cores, and 256

GB memory each (6/12/24/38 nodes in S/M/L/XL)

Power- 4 redundant PDUs (only 2 required to power full rack)

Built-in Expertise: Hardware High AvailabilityManagement Nodes Both run in active-passive mode, when a failure occurs the IP address is

assigned to the new active one

Network Controllers Switches and cabling are redundant (2 of each). Failure of 1 leads to reduced bandwidth, not service

Storage Controllers All storage volumes are accessible from each controller If one fails, the other handles all I/O

Storage SSD storage is configured in RAID 5 array + spares HDD storage is configured in RAID 5 array + spares

Compute Nodes (ITE) Management system will route around failed DIMMs or cores yielding

reduced capacity (server rebalance) If entire node fails, VMs can be moved elsewhere (workload evacuation)

Divide and Isolate Your Physical Resources Through Cloud Groups

Use for:-Limiting resource allocated to a particular user or group-Isolating applications or stages (i.e. dev/test vs.

production)

Internal networks are isolated between cloud groups

Automated rebalancing based on priority

Cloud Group Types-Full compute nodes-Dedicated physical cores-Shared physical cores-Consolidated (fine grained virtual cores)

Service Policies-Energy Conservation-High Availability

Integration by Design: User & Group Management

Users & Groups are able to be used to:

Restrict access to resources such as:- Individual patterns (great for ensuring consistency within teams)- Specific pools of hardware, storage, IP addresses

Restrict rights such as:- Create/Modify pattern- Deploy pattern

Report usage- For showback/chargeback

Integration by Design: License Management

Integration by Design: Usage Reporting

Integration by Design: Audit & Metering Reports

Built-in Expertise: System Update Management

Everything below Guest VM Hardware and Firmware Management, Hypervisor,

Compute Nodes, switches, power, storage, etc

Everything below Guest VM Hardware and Firmware Management, Hypervisor,

Compute Nodes, switches, power, storage, etc

System

Built-in Expertise: Pattern Update Management

Guest VM and above OS and Middleware

Patterns deployed to the cloud Virtual System and Virtual

Applications

Guest VM and above OS and Middleware

Patterns deployed to the cloud Virtual System and Virtual

Applications

Workload

For Additional Information

Visit the Agile Summit Solution Center for demonstrations of these capabilities.

Ask an IBM Ambassador for additional information (case study, white paper, solution brief, etc.) related to the content shared during this session.

For a follow up discussion, complete the IBM Response Card on the table in front of you.

Thank You !Jerry CuomoIBM Fellow, Vice President, WebSphere Chief Technology Officer Application and Integration Middleware SoftwareIBM Software Group