italian women in 1920s

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By Anna Dipierro ITALIAN WOMEN IN 1920s

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Page 1: Italian women in 1920s

By Anna Dipierro

ITALIAN WOMEN IN

1920s

Page 2: Italian women in 1920s

The new autonomyThe second decade of the twentieth century

saw the birth and success of a new kind of

woman more free and independent, devoted

to her work and interested in the care of her

own image.

During the First World War they had to replace

the man in work activities.

Page 3: Italian women in 1920s

The most- obvious

transformation within the

women of the 1920’s

consisted of their lack of

dependence on a man.

They worked for absolute

financial independence,

giving them the ability to

stand equal.

Page 4: Italian women in 1920s

This new figure takes hold and modifies all the aspects of

female life, totally changing the behavior and habits of

Italian women.

Women's magazines reported these costume

changes expanding the space dedicated

to the new Italian woman who acquired

the right to leave the house, had already

“the habit of going alone in the street,

the need to hurry to go to work, to take quickly a tram, in a hurry

to get on a bicycle, to slip fast into the elevator, to toddle in the

halls of work between machines” and then “to simplify all the

bulky elements of clothing, reducing it to the essential”.

Page 5: Italian women in 1920s

In the mid-twenties the woman

moves to the conquest of a new

self-image and a greater

freedom of movement. The

clothing is marked to give an

impression of dynamism. After

1925, the skirts are getting

shorter the knee: worn with

confidence, they become the

symbol of the aspiration to

independence.

1927

Page 6: Italian women in 1920s

In Paris, Gabrielle Chanel, known

as Coco, which for years has

proposed the use of men's

sweaters for women, launches

a stir with the garçonne’s

fashion: loose and linear

clothes, short skirts starting at

the hips, swaying mid-calf,

little pronounced waist,

suitable for thin and young

women.Coco Chanel

Page 7: Italian women in 1920s

The great practicality of this type of clothing leads

to the worldwide spread of this model, which

suggests the idea of a lively and carefree

adolescence.

Page 8: Italian women in 1920s

Unfortunately in Italy fascism forbade to

take example from fashion out of the

country.

In 1931 the Fascist government issued a

series of guidelines for periodical

publications. The women's

magazines are recommended to

present a healthy image of women in

the drawings and photographs they

published and delete images of

figures too lean and masculine.

The prohibitions

Page 9: Italian women in 1920s

In 1932 was formed the

autonomous body for the

permanent exhibition of

Fashion in Turin. The

Authority had the task of

organizing the clothing

sector and ensure that the

production takes place

entirely in Italy.

ONLY

Page 10: Italian women in 1920s

The new accessoriesThe clutch, strictly small, must be worn over the

shoulder with a thin chain, or by hand as if it were a

little jewel.

The bicolour shoe, like Coco Chanel decided since

the 20's, with the ankle strap, which is typical of

those years.

The jewels: in the '20s we dare with the fake, the

deliberately fake. Pearls, stones or semi-precious

stones with perfectly geometric shapes to adorn the

neck and arms, a multi-strand necklace for example.

The hat is of course a fine and small cloche, that

frames the face, in perfect style of the era.

Page 11: Italian women in 1920s

The new make-upThe make-up of the '20s is

extremely simple, the only

peculiarity is that it requires a

perfectly smooth skin like a

porcelain. The women of that period

did not get tanned like we currently

do, and they had a clear and

delicate skin.

The perfume? Strictly Chanel no. 5,

born precisely in the '20s.

Page 12: Italian women in 1920s

The eyes require a make-up

rather dark in shades from

gray to dark black, accented

with a touch of pencil; the

lips have a fiery red color, a

touch of blush on the cheeks.

Hairstyle: garçonne's jet

black and perfectly smooth

bob, flat waves stopped

laterally with hairpins.

Page 13: Italian women in 1920s

Le donne nella mia famiglia

Il matrimonio dei miei bisnonni 1932 Il matrimonio dei miei

nonni 1958

Page 14: Italian women in 1920s

The End