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TRANSCRIPT
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CBG Benefits | Copyright 2013 | http://CBGBenefits.com
It’s a Mobile World: How Smartphones and Tablets Impact Your HR Efforts
Chris CostelloPrincipal and FounderCBG BenefitsWoburn, Massachusetts
Jason PintoDirector of MarketingCBG BenefitsWoburn, Massachusetts
9C-1
Why We’re Talking About Mobile
Source: http://www.ezanga.com/news/2013/08/05/mobile‐usage‐stats/
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Mobile Technology: Today and What’s Next (Maybe)
• Smartphones• Tablets
• Google Glass• iWatch• What else?
9C-3
Presentation Overview
• Managing Mobile: Devices, Usage, and Policies
• The Impact on Employee Communications
• Using Mobile to Save Time and Deliver Results
• Final Thoughts and Questions
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MANAGING MOBILE: DEVICES, USAGE, AND POLICIES
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Managing Mobile—Key Concerns
• Bring Your Own Device (BYOD)
• Employer‐Provided Devices
• Work‐Related Concerns
• Getting and Measuring Results
9C-6
What Exactly Is BYOD?
“BYOD (or Bring Your Own Device) means the policy of permitting employees to bring personally owned mobile devices (laptops, tablets, and smart phones) to their workplace, and use those devices to access privileged company information and applications.”Source: http://en.wikipedia.org/wiki/Bring_your_own_device
9C-7
BYOD: More than a Passing Trend
• 69% of users are accessing corporate network with personal devices
• By 2014, 90% companies will offer BYOD
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BYOD: Growing Impact on Human Resources
• Your BYOD policy impacts recruiting and retention
• Need to educate HR folks on mobile technology
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BYOD: The Good and the Bad Scary
Benefits Risks
• Increased Productivity
• Lower costs
• Happier employees
• Increased demand on support/IT
• Less control
• Security risks
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BYOD: Distracted Employees?
• Workplace etiquette:Mobile usage in meetings, conversations
• Personal distractions: loss of momentum on work projects
• Acceptable‐Use Policy: Exercise discretion, not permitted if disrupting business operations, vibrate in office or at client sites, educate family/friends on acceptable times for personal calls, etc.
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Management Issues and Legal Matters
• What happens when an employee leaves?
• Who is responsible for lost or stolen mobile devices?
• If employee is a suspect in an internal investigation, can the employer take possession of and analyze the device?
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BYOD: Issues for your IT Department—Security
SecurityChallenges • Communication
Interception• Malicious code• Device attacks• Physical Access• Insider Threats
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BYOD: Issues for your IT Department: Support
Increased Demandon Help Desk
• Being asked to support and service additional devices
• Tiered support program may be needed
• Proactively educate employees
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BYOD: Creating a Policy
A few items that need to be considered:
• The “Right to Wipe”• Employee Responsibilities• Employer Responsibilities• What Activities Are Allowed• Financial Cost Impact
• Are these items addressed in employment offer, SPD, etc.?
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Employer‐Provided Devices
Many companies, especially those in the technology industry, have begun providing smartphones and tablets to employees.
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Employer‐Provided Devices: Key Questions
• Approved devices? Carriers?• Do we provide upgrades? Support? Replacements?• How is the phone to be used?• Who owns the data?
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Employer‐Provided Devices: When an Employee Leaves
• Retrieving the phone
• Will it be wiped clean?
• Who keeps the phone number?
• Can an employer access left‐over data?
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The Mobile Worker—Always “On”, Literally
• Overtime concerns: Non‐exempt employees• FTE/Health Care Reform• Employee expectations: Nights & weekends
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Section Summary
• Mobile technology brings benefits & risks
• Establish clear policies
• Regularly communicate expectations with employees
• Provide technology education to employees
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HOW MOBILE IMPACTS EMPLOYEE COMMUNICATIONS
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Impact on the Marketing World
Mobile MarketingBudgets Are Increasing
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A Question for HR/Benefits Professionals…
…Is your marketing hat on?
Mobile impacts your communication efforts too:• Employee Portal/Intranet• Email Communications• Video Presentations• Recruiting• Workplace Wellness
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How Mobile Impacts Your Employee Portal/Intranet
Many intranets:• Contain lots of text and links
• Present big files: PDFs, images
• Were designed to look great on PCs and big monitors
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Reaching the Mobile Audience with Your Intranet
• Determine which features of your intranet are most popular, especially at night, on weekends, etc.
• Have a separate mobile intranet that is streamlined & simple
• Educate employees about the new mobile‐friendly option
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SMS/Text Message as a Communication Option
• Critical alerts for Security or Crisis
• Reminders: Open Enrollment, Wellness Activities
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Video Presentations for Employee Communications
• Dynamic and interactive• Consistent and compelling
• Open Enrollment• Employee On‐Boarding• Benefits Education• Policy Information• Wellness Programs
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Video Presentations: Must Be Mobile‐Optimized
• Utilize tools that create mobile‐friendly versions• Measure how & when employees watch them• Consider length to maximize impact of video presentation
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Training/Learning: Mobile’s Impact
Incorporating mobile into your company’s learning strategy:
• Define needs, platforms, and design standards
• Educate employees on options—but don’t lose focus on desired result.
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Impact of Mobile on Recruiting
Results of 2012 Survey:• 72% interested in
receiving career information via phone
• 63% have already searched for a job on their phone
• 79% would apply for a job on their phone
• 84% thought companies should have separate mobile recruitment sites
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Mobile Recruiting: Possible Solutions
Mobile Website Mobile App Social Networks
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Workplace Wellness and Mobile
• Utilize smartphones and tablets to participate in workplace wellness programs
• Privacy concerns/HIPAA
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Section Summary
• Mobile is impacting the way that people search for, consume, and interact with information. This includes your employees!
• Increase the impact of your efforts by ensuring that websites, emails, videos, and more are mobile‐optimized.
• Be proactive in identifying ways to use mobile devices to increase participation in wellness, enrollment, and more.
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USING MOBILE TOSAVE TIME ANDDELIVER RESULTS
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Fight the Temptation to Think Like This
• “Mobile has created an HR/management nightmare.”
• “Mobile has done nothing but add to my list of to‐do’s.”
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How to Measure the Benefits of Mobile
• Define business problems you’re trying to solve with mobile
• What data and metrics do you need to present your case to management?
• Potential cost‐savings: Replacing of land‐lines? Decrease in spend on PCs and supporting infrastructure?
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Apps That Can Save Time and Improve Productivity
LinkedIn Flipboard Wunderlist
iAppreciateTurboScan LogMeIn
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Final Thoughts
• Mobile technology is a major disrupter andenhancer to the world of communications and business
• Stay up‐to‐date on advancements and uses
• Be clear and direct in policies
• Set the example: Benefits and balanced use
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THANK YOU!
ANY QUESTIONS?
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