it’s always cloudyna.eventscloud.com/file_uploads/711bd0cb0fca18021539454132995… · which...
TRANSCRIPT
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It’s Always Cloudy
on the InternetAnd why it matters to your cloud strategy
Mikel Steadman
Director of Sales & Solutions Engineering
@mikelsteadman
October 25, 2016
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What Happened & What We’re Doing
1. This was a major attack on the critical infrastructure of the Internet
which involves thousands of IoT devices infected with the Mirai botnet.
2. Independent experts have noted that the frequency, severity and
sophistication of these DDoS attacks are on the rise; up over 100%
year-over-year.
3. We’re coming together with other internet infrastructure leaders to
address this issue; both in terms of how to deal with future attacks, but
longer term strategies to address the security of IoT.
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Today’s Forecast:
• Shift to Cloud
• Myths of the Internet
• Intro to Internet
Performance Management
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Internet Complexity: No End in Sight
How to
Handle?Millions of daily link changes
Millions of routing possibilities
3.28B users and
counting 151 petabytes/month
by 201810B devices attempting
to connect
Who? What?How?
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Moving to the Internet is Inevitable
Customers Board CFO
Demands from
Control Resiliency Security
Business challenges
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Cloud Growth in the Forecast
We’re in the midst the most significant shift in IT over the last 30 years.
IDC predicts external cloud adoption will increase from 22% today to 32.1% in 24 months achieving 45.8% growth.http://www.idc.com/getdoc.jsp?containerId=prUS41039416
And cloud IT infrastructure spending will be 46% of total expenditures on enterprise IT infrastructure.http://www.idc.com/getdoc.jsp?containerId=prUS25946315
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Cloud Adoption Driving Massive IP Traffic Growth
By 2019…
Source: Cisco Global Cloud Index: Forecast and Methodology, 2014–2019 White Paper
56%of cloud workloads
will be in public
cloud data centers
4Xgrowth in global
cloud IP traffic
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A lack of visibility and control is hurting businesses worldwide.
Your Apps & InfrastructureYour Users
Customers
Employees
Partners
Devices
Connecting
Globally
The Internet
The Shift to Cloud comes with Opportunities
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Previous Data Center-centric Infrastructure
www
Devices/Users
ERP CRM
VOIP Email
Data Center / Corp. Infrastructure
Devices/Users
Devices/Users
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Previous Data Center-centric Infrastructure
Network Performance
Monitoring
Applications
Performance MonitoringFull
VisibilityFull
Control
www
Devices/Users
ERP CRM
VOIP Email
Data Center / Corp. Infrastructure
Devices/Users
Devices/Users
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Previous Data Center-centric Infrastructure
Network Performance
Monitoring
Applications
Performance MonitoringFull
VisibilityFull
Control
www
Devices/Users
ERP CRM
VOIP Email
Data Center / Corp. Infrastructure
Devices/Users
Devices/Users
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Shift to SaaS and Cloud-based Infrastructure
brings both Opportunity and Risk
AP
M
APM
APM
APM
NPM
Internet
Limited
Visibility
Virtually
Zero Control
To Enterprise IT, the move to the Internet has become an opaque “black box” =
Limiting visibility and virtually eliminating performance control
Data Center
Devices/Users
Devices/Users
Devices/Users
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Shift to Cloud comes with Opportunities
Slack, Netflix, Pinterest hosted on
AWS services go down for 40
minutes.
• "We are currently monitoring an
external Internet provider issue that is
causing interrupted service connectivity
to AWS services for some customers.
AWS services are not affected and
continue to operate normally. "
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What if you had the visibility and control
to harness the Internet and make it your
competitive advantage?
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Is either scenario Usual or Unusual?
Scenario 1
Traffic between two floors of the
same office building in
Singapore takes over 350ms
round trip, traveling via San
Jose, California
Scenario 2
Traffic from Western Europe to
the US takes around 70ms
round trip, traveling via Iceland’s
incumbent provider
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Is either scenario Usual or Unusual?
Scenario 1
NTT won’t peer with Tinet in
Singapore; Tinet must drag
traffic to San Jose to hand it off
to NTT, who drags it home
again to Singapore.
Scenario 2
Iceland’s ISP Siminn, hijacked
routes of major firms for weeks
and passed the traffic along.
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Is either scenario Usual or Unusual?
Scenario 3
Internet traffic routes through
Peer1, iTel, and then Hurricane
Electric before reaching
Microsoft.
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Is either scenario Usual or Unusual?
Scenario 3
Routing to Microsoft corrupted
BGP routes through Peer1, iTel,
and then Hurricane Electric
before reaching Microsoft.
In this case, nearly the entire
Internet elected to send traffic
destined for these address
ranges through the leaked
routes.http://research.dyn.com/2015/10/g
lobal-impacts-of-recent-leaks/
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Is either scenario Usual or Unusual?
Scenario 4
Traffic between two floors of the
same office building in
Singapore takes over 350ms
round trip, traveling via San
Jose, California
Scenario 5
Traffic from Western Europe to
the US takes around 70ms
round trip, traveling via Iceland’s
incumbent provider
4
5
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Is either scenario Usual or Unusual?
Scenario 4
Traffic between two floors of the
same office building in
Singapore takes over 350ms
round trip, traveling via San
Jose, California
Scenario 5
Traffic from Western Europe to
the US takes around 70ms
round trip, traveling via Iceland’s
incumbent provider
5
4
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THE INTERNET:
IT’S NOT THE
HIGHWAY SYSTEM
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IT’S NOT YOUR
CIRCULATORY SYSTEM
THE INTERNET:
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IT’S NOT A TELEPHONE
SWITCHBOARD
THE INTERNET:
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IT IS A
HUMAN
MARKETPLACE
THE INTERNET:
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It’s always cloudysomewhere on the internet
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Scale, Complexity & Volatility of the Internet on the Rise
• SCALE:
3.6 Billion Users (1/2 the world’s population)
10 B Devices/Things → Growing by US
population every year →
Global IP Traffic to Triple over next five years
• COMPLEXITY:
Moving from hierarchical to flatter, more
connected internet model
• VOLATILITY:
Cheap, on-demand compute bites back: DDoS
attacks up 100%-200% YoY; Route hijacks on the
rise (both malicious and accidental)
WARNING: Storms on the Internet Horizon
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INTRODUCING:
INTERNET PERFORMANCE MANAGEMENT
VISIBILITY AND CONTROL TO MANAGE THE INTERNET
AS A COMPETITIVE ASSET FOR YOUR BUSINESS
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Visibility and Control instead of a Black Box
AP
M
APM
APM
APM
NPM
Internet
Full
Visibility
Full
Control
Devices/Users
Devices/Users
Devices/Users
Data Center
Visibility and Control to get the most from your Cloud-based infrastructure
Reduce Costs Decrease Risk Boost Revenue
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Internet Performance Management Platform
Internet Performance Management Platform
Traffic SteeringManaged DNS, routing,
global load balancing
DataRecursive, Geo, BGP,
registry, path/traceroute,
synthetic/RUM , etc.
AnalyticsReporting, alerting, root
cause/ troubleshooting
IPM Portal UI & APIsData Visualization • Monitoring & Alerts • Configuration
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Master the Elements of Internet Performance
You can’t control the internet, but you can manage your internet performance
Real-time
monitoring
Check Current
Condition
Predictive
Analytics
Get an Accurate
Forecast
Threat detection/
mitigation (DDoS)
Seek
Shelter
Multi-Cloud / CDN
& Redundant DNS
Get a
Backup Plan
Traffic
Steering
Have an
Alternate Route
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“Internet performance
monitoring technology is
applicable
to any cloud-hosted application
that is accessed via an internet
connection or over a content
distribution network (CDN).
[…] Some of these tools can
also help with traffic steering
to avoid network bottlenecks.”
– Sanjit Ganguli, Gartner, Inc.
Internet Performance Management
SOURCE: Network Performance Monitoring Tools
Leave Gaps in Cloud Monitoring May 27, 2016
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“The Dyn suite of internet
performance technology is quickly
becoming table stakes
for CIOs of large and small
enterprises actively moving
applications to cloud services.”
– Robert Mahowald, IDC
Internet Performance Management
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Different requirements across the hybrid cloud lifecycle
MIGRATE
Internet Performance Management Can Help Optimize Each Stage
Hybrid Cloud Lifecycle
PLANObjective, Comprehensive Data & Tools to Plan and
Test the Move or Expansion of Online Infrastructure
MIGRATE
Scalable, Resilient, Flexible, Secure Infrastructure to
Move/Expand Services to Cloud
OPTIMIZE
Manage, Maintain, Monitor, & Optimize Online
Infrastructure
New Initiatives, New Applications, New Providers,
Acquisitions, Expand Geographies…
LATHER, RINSE, REPEAT
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Top Pharmaceutical Company
High cost to scale
hardware solutions
100%Availability & Resiliency
Dyn IPM, featuring
TRAFFIC DIRECTOR
Dyn enabled Pfizer to securely
migrate away from their hardware
based solution and to the cloud.
This gives them the ability to
integrate acquisitions quickly, the
agility to scale infrastructure
and improved protection
against threats.
100%Threat Protection
DECREASEDcost to scale
Risk associated
with direct threats
Instability inglobal infrastructure
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Top Financial News Company
Routing
anomalies
on 2/10
Dyn IPM, featuring
INTERNET INTELLIGENCE
To understand the
performance difference
between public & private
connections to maximize NSP
price-to-performance tradeoffs
both now, and for future
infrastructure planning.
> 20M Uniques/mo.
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Leading AdTech Co.
Dyn IPM, featuring
INTERNET INTELLIGENCE
II gave TubeMogul visibility
into submarine cable cuts
they wouldn’t have otherwise
seen, minimizing the impact on
their real-time bidding platform
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Leading Online Marketplace
Dyn IPM, featuring
TRAFFIC DIRECTOR
Enables them to rebalance
traffic across three CDNs
when the performance from
any provider drops below
specified performance
thresholds and to control cost.“With Dyn we can direct traffic across sites to balance performance, pilot new features,
or stage infrastructure upgrades.”
- VP Technical Operations
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It’s Your Move
7 Critical Internet Performance Questions
1. How do we smartly deploy fault tolerant workloads in closer
proximity to my users?
2. How can we smartly move away from MPLS private network to
public cloud?
3. How do I best utilize my current cloud infrastructure?
4. I have load balancers for my data, but how do I balance workload
across my providers with fault-tolerance and price in mind?
5. How do IPS’s bring me to my target market?
6. How do we identify external attacks on our domains?
7. How do we receive alerts on IoT attacks, hijacks, DDoS, and BGP
routing leaks
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4141
Internet Performance. Delivered.
• Quickly view the status of Internet traffic
(based on the collection of 150B data points daily)
• Select the best route to or from content using powerful
analytics
• Dynamically route traffic in real-time to optimize performance
• Enable migration and critical infrastructure planning
• Scale and reliably deliver high Internet performance
• Ensure business continuity and resiliency in a cloud based
infrastructure
The Good News!
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THANK YOU!