itb 2012 -2nd health and wellness media days
DESCRIPTION
ESPA Press ConferenceTRANSCRIPT
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ITB 2012 Health and Wellness Media Days
8.2.2012
European Spas Association
MARKETING
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Targets
ESPA members
Spa Destinations
TO
Journalists
Stakeholders
Public
…
ITB 2012 Health and Wellness Media Days
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Messages
ITB 2012 Health and Wellness Media Days
The role of the European SPA destinations, Resorts, Hotels, clinics in prevention, health promotion and rehabilitation; Specific health problems of the society, e.g. aging population, obesity, osteoporosis, supported by concrete answers, new solutions and advices provided by ESPA medical experts; The advantages and healing qualities of mineral springs and climate for human body and spirit – traditions and new findings; News about the SPA destinations, members of ESPA – new developments, new services, improved quality, new EUROPESPA certifications, statistics;
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ITB 2012 Health and Wellness Media Days
Printed
Materials
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ITB 2012 Health and Wellness Media Days
PR & Events
ITB - Health and Wellness Media Days 2011 Termatalia 2011 (Ourense-Spain)
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ITB 2012 Health and Wellness Media Days
Website
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ITB 2012 Health and Wellness Media Days
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ITB 2012 Health and Wellness Media Days
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e-Newsletter
ITB 2012 Health and Wellness Media Days
Go to www.europeanspas.eu and subscribe the e-Newsletter
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Social Media
ITB 2012 Health and Wellness Media Days
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ESPA SOCIAL MEDIA MARKETING OBJECTIVES: Connect and engage with current and potential customers Brand Awareness Create a community around the European Spa Business Promote the European Spa philosophy, to Educate and Entertain Provide relevant content to the community (like Events, ESPA Academy, Project Obesity in Children and other projects, News, Lectures, Newsletter and so on) Market research (Learning Customer Preferences) Generating traffic to the new www.europeanspas.eu website Improving the ESPA Public Relations strategy towards the stakeholders
ITB 2012 Health and Wellness Media Days
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ITB 2012 Health and Wellness Media Days
www.facebook.com/europeanspas
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ITB 2012 Health and Wellness Media Days
@europeanspas