itb responsible tourism presentation-march 2013

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RESPONSIBLE TOURISM Cape Town’s journey A PRESENTATION BY MARIETTE DU TOIT- HELMBOLD, CEO CAPE TOWN TOURISM

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Responsible Tourism Setting best practise example as a city - ITB 2013 Known around the globe as a place of beauty, Cape Town has exceptional diversity in a small geographic area, making it a destination with remarkable potential to be a leader in sustainable, responsible tourism.

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Page 1: ITB Responsible Tourism Presentation-March 2013

RESPONSIBLE TOURISM

Cape Town’s journeyA PRESENTATION BY MARIETTE DU TOIT-HELMBOLD, CEO CAPE TOWN TOURISM

March 2013

Page 2: ITB Responsible Tourism Presentation-March 2013

RESPONSIBLE TOURISM

AND CITIESA PRESENTATION BY MARIETTE DU TOIT-HELMBOLD, CEO CAPE TOWN TOURISM

March 2013

Cape Town - place of beauty and inspiration

Page 3: ITB Responsible Tourism Presentation-March 2013

One of the places of a lifetime

Page 4: ITB Responsible Tourism Presentation-March 2013

Biodiversity hotspot

Page 5: ITB Responsible Tourism Presentation-March 2013

Cape Town tells the tale of two cities

Page 6: ITB Responsible Tourism Presentation-March 2013

Tourism has increasingly been recognised for its potential to contribute to poverty reduction.

Page 7: ITB Responsible Tourism Presentation-March 2013

Cape Town Declaration signed in 2002

Page 8: ITB Responsible Tourism Presentation-March 2013

If we are to successfully continue to grow our tourism sector towards job creation and skills development, we have to protect the very thing that has created tourism demand; the environment and our local communities

Page 9: ITB Responsible Tourism Presentation-March 2013

2009: Signing of Responsible Tourism Charter

Page 10: ITB Responsible Tourism Presentation-March 2013

Virgin Holidays Responsible Tourism Award

Page 11: ITB Responsible Tourism Presentation-March 2013

Responsible Tourism Pilot ProjectV&A Waterfront: sustainable energy

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Reduction of scripted encounters, increased free time in itineraries, growth of long-haul destinations, growth of educational and volunteer tourism, growth of cultural and community based tourism;increased opportunity for interaction with local people.
Page 12: ITB Responsible Tourism Presentation-March 2013

Bicycle Empowerment Network (BEN) and AWOL Tours

Page 13: ITB Responsible Tourism Presentation-March 2013

Transport: The Green Cab

Page 14: ITB Responsible Tourism Presentation-March 2013

Sustainable practice and responsible tourismshould be a way of life

Page 15: ITB Responsible Tourism Presentation-March 2013

There is a long road ahead to travel, but we are well on our way

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Improved environmental management practices. Increased investment in enviro-technology. Creation of environmental and social responsibility policies and posting policies on web. Growth of travelers' philanthropy and volunteer opportunities for customers. Increase in 'green' certification and responsible tourism networks, associations, and web portals.
Page 16: ITB Responsible Tourism Presentation-March 2013

We will conserve only what we love, we will love only what we understand, we will only understand what we are taught. - Baba Dioum

Page 17: ITB Responsible Tourism Presentation-March 2013

www.capetown.travelwww.facebook.com/

capetown.travel@CapeTownTourism

Page 18: ITB Responsible Tourism Presentation-March 2013

THANK YOU