itc food presentation jaynil

8/3/2019 Itc Food Presentation Jaynil

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August 24, 1910

1925 Packaging & Printing Business

1975 Hotels business - ITC-Welcome group Hotel Chola

1979 Paperboards business

1985 Surya Nepal Private Limited (Surya Nepal)

2000 Greeting, Gifting and Stationery

1990 Agri Business Division

2000 Lifestyle Retailing business2000 InfoTech India Limited

2001 Food business

2002 Paperboards & Specialty Papers Division

And the list goes on..


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Market capitalization of over US $ 33 billion and a turnover of US $ 7

billion

Rated among the World's Best Big Companies, Asia's 'Fab 50' and the

World's Most Reputable Companies by Forbes magazine

Among India'sMost Resp Companies Business World

Among India'sMost Valuable Companies by Business Today. ITC ranksamong India's `10Most Valuable (Company) Brands', in a study

conducted by Brand Finance and published by the Economic Times.

ITC also ranks among Asia's 50 best performing companies compiled by

Business Week.

ITC has a diversified presence in Cigarettes, Hotels, Paperboards &

Specialty Papers, Packaging, Agri-Business, Branded Apparel, Packaged

Foods & Confectionery, Greeting Cards and other FMCG products


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ITC made its entry into the branded & packaged Foods business in August2001 with the launch of the Kitchens of Indiabrand.

A more broad-based entry has been made since June 2002 with brand

launches in the Confectionery, Staples and Snack Foods segments.

ITC has over the last 98 years established a very close business relationship

with the farming community in India and is currently in the process of

enhancing the Indian farmer's ability to link to global markets, through the e-

Choupal initiative, and produce the quality demanded by its customers.

This long-standing relationship is being utilized in sourcing best quality

agricultural produce for ITC's Foods business.


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The Foods business is today represented in 4 categories in the market.These are:-

Ready To Eat Foods:- Aashirvaad ReadyMeals

Staples:- Aashirvaad Atta, Aashirvaad Salt

Confectionery:- "Mint-O" and "Candyman"

Snack Foods:- Sunfeast, bingo.

In order to assure consumers of the highest standards of food safety and

hygiene, ITC is engaged in assisting outsourced manufacturers in

implementing world-class hygiene standards through HACCP certification.


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Ready to Eat food:-


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Confectionery food:-


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Staples:-


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Snacks:-


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Good distribution network.

Market differentiation.

Variety in offerings.

Extensive advertisement.

Quality product.


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SALES MAN

SUPERVISOR

AREA EXECUTIVE

3 CIRCLE INCHARGE (CITY, METRO & UP COUNTRY)

ASSISTANT BRANCH MANAGER

BRANCH MANAGER

REGIONAL BRANCH MANAGER

DISTRICT MANAGER


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Physical Transformation Process

Raw cereals and vegetables are processes to obtain

various fast foods

Geographical Transformation Process

The snacks so obtained are transported throughout

the country.


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Breadth

Increasing product presence across the stores and also

increasing number of stores.


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Centralization High

A system driven organization so Every main decision is

taken from central head office.

Formalization High

Set of rules and procedures to be followed

Differentiation Vertical

A long hierarchy for increased distribution


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Analysers

Having integrated their vast experience across

industry sectors with world-class technology and

state-of-the-art infrastructure, and havingunderstood how the market operates, they are now

trying to grab the food market with both hands


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Threat of New entrants -Moderate Easy entry in the Food industry.

Bargaining Power of buyers High More option available in the market for customers in PACKED

FOOD so customer is King of the market. Bargaining Power of Suppliers Low

No. of suppliers are very high in this segment.

ITC has its own E-chaupal Value Chain

Substitutes threat High No. of choices available in Food industry.

Inter-firm Rivalry High In food industry number of competitors exist in the market.


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ST Approach

Strength-Threat:Maxi-Mini approach

Using the brand name of ITC and using the resources

and experience accumulated over the years in the

various businesses entered in, ITC food is trying to

avoid the threats faced by the competition.


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Feedback:

Using the knowledge of the pre launch survey, ITC Foods

designed round shaped noodles to attract its customers.

Cyclical: The output of the agriculture business is used as an input

for the Foods business and the revenue from the foods

business is used to pay for the inputs from the agriculture

business. Negative Entropy:

ITC foods has a negative entropy as the raw material will

be continually supplied by ITC agribusiness.


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Movement towards growth and expansion:

Continual lanuch of brands like Kitchens of India,

Ashirwad, Candyman, Sunfeast & Bingo.

Balance ofMaintenance and Adaptive activities:

Keeps on improving the current brands as per customer

feedback and launching new brands as per changingcustomer preferences.


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Divisional Bureaucracy:-

Different divisions are there for the various products.

Each division has routine work in stable environment.

The divisional managers are responsible for performance andhold complete strategic and operating decision-makingauthority.

The top management provides support services to thedivisions. It acts as an external overseer, evaluating andcontrolling performance.


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Divisional Bureaucracy:-

Hence the top management is free from being concerned

with the day-to-day operating details so they can pay

attention to the long term. Big picture, strategic decision

making is done at the top level.

Decision making power lies with the middle management

as to what changes to make in the distribution orprocurement of raw materials or finished goods.


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Leadership

in 2004 itc foods launched product which name is spiced jams and

this product was not success due to poor leadership.


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Input:-

General Environment:-

The PESTEL factors being dynamic, the general environment

is dynamic. and org run under uncertain environment.

Industry structure :-

is complex

Organization structure:-

org structure is complex so decision is non- routine.


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Design components Strategy:-

Strategy dimension is breadth and so here Itc food businessincreasing product preference across the store and also

increasing the number of stores across the country.

Technological interdependence: - The organization follows Long Linked Technology

classification, so the technological interdependence is high.

Differentiation of an organization:-

Vertical differentiation with the high integration.


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Conclusion:-

Strategy dimension is breadth; technological interdependence is

high, vertical differentiation with the high integration, dynamic

factor so org run under uncertain environment and org structure

is complex.


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Department:- Sales & Distribution.

Input

Technology Structure: Long-linked technology. Structure : Divisional Bureaucracy.

MeasurementManagement:

based on achieved sales target.

HR System:Medium retainment.


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DesignComponent:-

Goal Clarity: medium

Task Structure: Well defined

Co-ordination: High Composition

Regional sales manager > Area sales manager >

Sales officer> Sales executive.

Group Function

Each employee do their work accordingly target

given by top order.


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Output:-

Organization structure: complex

Employee is responsible for the achieve given target by

top order. Appraisal is done based on the employee performance.


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Skill Variety:Medium

Not much different skill required.

Task identity: High

Gets full credit in the sales of his area. Task significance: High

Having powerful network.

Autonomy: Medium

Responsible for area wise decision.

Feedback: Low


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Thank you

itc food presentation jaynil

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