PRESTIGE Institute OF MANAGEMENT AND RESEARCH

SUBMITTED BY - AJAY PATIDAR

DIVYANSHU SADANA ANUJ SINGH

ASSIGNMENT on

PACKAGING AND DISTRIBUTION CHANNEL

DISTRIBUTION CHANNEL OF ITC

ITC was incorporated on August 24, 1910 under the name Imperial Tobacco Company of India Limited. As the Company's ownership progressively Indianised, the name of the Company was changed from Imperial Tobacco Company of India Limited to India Tobacco Company Limited in 1970 and then to I.T.C. Limited in 1974. In recognition of the Company's multi-business portfolio encompassing a wide range of businesses - Fast Moving Consumer Goods comprising Foods, Personal Care, Cigarettes and Cigars, Branded Apparel, Education and Stationery Products, Incense Sticks and Safety Matches, Hotels, Paperboards & Specialty Papers, Packaging, Agri-Business and Information Technology - the full stops in the Company's name were removed effective September 18, 2001. The Company now stands rechristened 'ITC Limited'.

In 1975, the Company launched its Hotels business with the acquisition of a hotel in Chennai which was rechristened 'ITC-Welcome group Hotel Chola' (now renamed My Fortune, Chennai). The objective of ITC's entry into the hotels business was rooted in the concept of creating value for the nation. ITC chose the Hotels business for its potential to earn high levels of foreign exchange, create tourism infrastructure and generate large scale direct and indirect employment. Since then ITC's Hotels business has grown to occupy a position of leadership, with over 100 owned and managed properties spread across India under four brands namely, ITC Hotels - Luxury Collection, WelcomHotels, Fortune Hotels and WelcomHeritage.

ITC business portfolio

FMCG GOODS HOTELS

AGRI BUSINESS PAPER BOARD AND PACKAGING

Distribution

Channels of Distribution- the path a product takes from its producer or manufacturer to the final user.◦Industrial user-final user when a product purchased for business use

◦Consumer-final user when a product purchased for personal use

Direct and Indirect Channels

Direct distribution: ◦When the producer sells goods or

services directly to the customer, with no intermediaries.

Indirect distribution:◦Involving one or more intermediaries.

DISTRIBUTION CHANNEL

Trade channel covers the distance between the producer and consumer.

ITC Food utilizes the distribution channel efficiently.

Distributes the products more than a million outlets in a country.

Distributions centers located in the major states .Outlets such as Choupal Sagar.

PRODUCTS OF ITC

Cigarettes Insignia India Kings Lucky Strike Classic Gold Flake Navy Cut Players Scissors Capstan Berkeley Bristol Flake Silk Cut Duke & Royal

FoodsAashirvaad sauravBingo!SunfeastMint-OCandyman Kitchens of IndiaLifestyle RetailingWills LifestyleJohn Players

Personal CareEssenza Di WillsVivelFiama Di WillsSuperiaEducation and StationeryColor CrewClassmatePaperkraftHotelsITC HOTELS

DISTRIBUTION CHANEEL FOR TABACOO

STOCKS AT

BangaloreKolkataSaharanpurMunger

HOTELSThe Map shows the ITC hotels all

over India

THANKs for your precious time