itc interrobang season 2 case challenge brochure

Case Challenge

For queries contact:

[email protected]

ITC Interrobang Season 2 Case Challenge

Rules at a glance:

Welcome to the ITC Interrobang Season 2 Case Challenge. You have taken the first step in what promises to

be an exciting journey of understanding the world of ITC! This is your opportunity to experience the thought

process behind some of our world class brands and best practices. To participate in the Case Challenge, go

through the terms mentioned below and register with your Campus Point of Contact (POC).

• Eligibility –The Case Challenge is open to full time final year students (except ISB-H which has a one-

year MBA programme) of the flagship management course in the following campuses:

Domain Campuses that can participate

Marketing FMS-D, IIFT-D, IIM-A, IIM-B, IIM-C, IIM-I, IIM-K, IIM-L, ISB-H, XLRI-J

Human Resources TISS-M (HRM&LR course), XLRI-J (PMIR course), Pune cluster (SCMHRD, SIBM)

Supply Chain NITIE-M

• Dates –

o Marketing Campuses: Registration for the Case challenge to open on 28th July, 2012 and close on

1st August, 2012, 10 PM. Final case solutions to be sent to ITC on or before 7th August, 2012, 10

PM.

o HR & SCM Campuses: Dates will be intimated shortly.

• Teams – Consisting of not more than 4 members each. No student may be a member of more than 1

team.

• What to submit? A case analysis document addressing the expected outcome, comprising no more than

5 pages of single spaced, 12-point font word document. Alongside a 10-slide presentation of the case

analysis/solution suggested. 5 teams to be shortlisted from each campus. Top 2 teams to present to the

ITC team on campus.

• Prizes - Campus Round (Winner: Pre-Placement Interview (PPI) + Cash award of Rs. 1,00,000/- + Wills

Lifestyle Gift Vouchers worth Rs. 30,000/-; Runner–Up: Cash award of Rs. 50,000/- +Wills Lifestyle Gift

Vouchers worth Rs. 25,000/-; Campus Finalists (remaining 3 teams): Wills Lifestyle Gift Vouchers worth

Rs. 20,000/-)

• Where to register? Register with your Campus Point of Contact (POC) giving names of your team

members, email IDs, mobile numbers and your team name by 10 PM on 1st August, 2012.

• Where to send in your entries? Send in your entries to the below mentioned email-id before the

deadline. All entries must be sent from your campus e-mail id with the full names, campus roll number,

contact number and e-mail id’s of all team members and the Team Name. Subject Line of e-mail to

mention “Interrobang Case Solution - <Team Name><(Campus Name)>”

Campus Email ID for Submission Campus Email ID for Submission

FMS-D [email protected] IIM-L [email protected]

IIFT-D [email protected] ISB-H [email protected]

IIM-A [email protected] NITIE-M [email protected]

IIM-B [email protected] SCMHRD-P [email protected]

IIM-C [email protected] SIBM-P [email protected]

IIM-I [email protected] TISS-M [email protected]

IIM-K [email protected] XLRI-J [email protected]


Official Rules

1. General:

a. Before registering yourself for the ITC Interrobang Season 2 Case Challenge (hereinafter called the

"Contest"), you must read and accept these rules (hereinafter called the "Rules"), in their entirety. By

registering yourself, you accept without reservation, all the terms and conditions of the Rules, and

any changes that may be made in the Rules, by ITC from time to time.

b. All decisions of ITC in relation to the ITC Interrobang Season 2 Case Challenge shall be final and no

queries or correspondence will be entertained in this regard.

c. The Contest is open to the campuses/institutes/universities mentioned in Annexure 1 hereto

(hereinafter collectively referred to as the "Participants").

d. Participation in the Contest, shall not give rise to any contractual relations with ITC or any of its

subsidiaries (hereinafter referred to as the "ITC Group") and, in particular, shall not constitute or

give rise to an employment relationship between ITC and any student.

e. Plagiarism will result in disqualification.

2. Participation

a. Participation in the Contest is open to full time second year students registered for a Post Graduate

degree programme in the campuses listed in Annexure 1 (except in the case of ISB-Hyderabad which

is a one-year course). Participants in this Contest must be due to graduate in 2013.

b. Acceptance of the Rules by any member of the Student Team shall be deemed acceptance by the

Participant and by the other members of the Student Team.

3. Registration

a. The Student Teams from participating campuses must register themselves with the identified

Campus Point of Contact by 1st August, 2012, 10 PM (hereinafter referred to as "the Registration").

Registration is a simple process – interested student teams must email their team name, names of

individual team members along with their email IDs, mobile nos., and campus roll numbers to the

Campus Point of Contact (List of Campus POCs in Annexure 2).

b. ITC reserves the right to verify the validity of the information provided by the Student Teams at any

time during the Contest and to request copies of the identity cards and/or student cards issued by

the concerned appropriate campus authority. Any incorrect or false information provided by any

Student/Student Team may result in disqualification of the Student Team.

c. The registered Student Team must choose a team name (hereinafter called "the Team Name"). This

will be used in all subsequent communication in relation to the Contest. The Team Name submitted

during Registration cannot be subsequently modified.

d. ITC reserves the right to ask any Student Team to modify its Team Name, if ITC deems it necessary to

do so.

e. All the members of the Teams must provide a valid e-mail address at the time of Registration.

f. Each Student Team shall consist of not more than 4 students, all of whom are registered for a

Masters program with the same campus. Each Student shall be a member of only one Student Team.


g. Any Student registering or found registered as part of more than one Student Team shall cause the

automatic disqualification of the concerned Student Team(s) of which he/she is a student.

h. ITC reserves the right to refuse the participation of, or to disqualify any Student Team and/or

Participant from the Contest at any time. All decisions taken by ITC, including any decision to refuse

participation of or to disqualify any Student Team and/or Participant from the Contest shall be final

and binding on the Participants.

i. All Student Teams shall submit their Case Study analysis latest by the deadline dates and time

mentioned below:

� Marketing Campuses: Complete entries to be received by ITC on or before 7th August, 2012,

10PM.

� HR and SCM Campuses: Dates will be intimated shortly.

4. The Competition

a. ITC will make the cases available to the identified campuses. Cases may be the same or different

across campuses and will be decided at the sole discretion of ITC Limited.

b. Registered Teams will submit a case analysis document comprising no more than 5 pages

of single spaced, 12-point font (including illustrations and excluding TOC, Cover page).

c. Along with the word document each team must submit a 10-slide presentation of the case

analysis/solution suggested.

d. There is no pre-determined structure to analyse the case. Participants are free to use any format

which best illustrates and provides convincing arguments for their idea.

e. Wherever necessary, the participants must make references to the sources of information and data.

f. Case presentations will be judged based on identified criteria – the originality, creativity and

uniqueness of the idea will receive the highest weightage; the implementability, sustainability and

scalability of the idea; its fit with ITC’s vision and the manner in which it can leverage ITC’s

strengths; the thoroughness of research, analytics and economic logic used to defend viability and

execution of the idea.

g. Contact details of the POC are available on Facebook – www.facebook.com/itchubnscope; for any

further queries.

h. From amongst all the entries received in each participating campus, the top 5 entries will be selected

through preliminary screening by ITC. The top two entries will be provided the opportunity to

present their case analysis and ideas to the ITC team when it visits the campus as part of

Interrobang.

i. ITC’s judging panel will after assessing the quality of the presentations of the top 2 teams, decide on

the Winner and the Runner–Up in each campus.

5. Prizes

5 teams will be shortlisted from each campus. The top 2 teams of the shortlisted teams will get the

opportunity to present to the ITC team. The following prizes shall be awarded to the 5 campus finalists

during the Campus Case Challenge Round:


Campus Round –

• Winner: Pre-Placement Interview (PPI) + Cash award of Rs. 1,00,000/-+ Wills Lifestyle Gift

Vouchers worth Rs. 30,000/-

• Runner – Up: Cash award of Rs. 50,000/- + Wills Lifestyle Gift Vouchers worth Rs 25,000/-

• Campus Round Finalists (remaining 3 teams): Wills Lifestyle Gift Vouchers worth Rs. 20,000/-

Every Participant and/or Student Team shall be fully responsible for the payment of any tax,

contribution or amount of any kind relating to the prizes awarded.

6. Additional Provisions

a. Participants in the Contest will have access to information concerning the activities, operations,

reports and employees of ITC, and companies in the ITC Group. Participants shall use such

information strictly for the purpose for which it is disclosed and shall not misuse or exploit such

information for any commercial or other gains. Any misuse of such information may result in

disqualification of the Student Team/ Participant from the Contest, at the sole discretion of ITC. In

the event of any such misuse of information, in addition to disqualifying the concerned Student

Team, ITC shall also be entitled to take recourse to appropriate remedies, as advised.

b. ITC reserves the right to shorten, modify or cancel the Contest at any time, without assigning any

reason, especially in the event of bugs, viruses or unauthorised human intervention that would bring

into question the administration, the security or the proper functioning of the Contest. ITC shall have

no liability in the event of such shortening or modification or cancellation, and neither the

Participants nor the Student Teams shall be entitled to make any claim against ITC in this regard.

c. ITC specifically reserves the right to waive/modify any of the Rules of the Challenge.

d. All intellectual property in the ITC Interrobang Season 2 Case Challenge, its concept, content,

appearance, logo and any other graphic element and its organisation are and shall remain the sole

property of ITC.

e. ITC intends to make use of the data and ideas emerging out of the Contest and for the purpose shall

acquire all right, title and interest in any intellectual property including copyright and broadcasting

rights in the Case analysis and ideas presented to ITC by the Participants within the framework of

their participation in the ITC Interrobang Season 2 Case Challenge, and the Participants shall

procure and the Students shall assign/ give such exclusive rights to ITC, which accepts them. Such

rights include all rights of reproduction, representation, adaptation or translation associated with

the Case studies (designs, slogans, models, etc), for all media, including those which are not yet

known at the time of the Contest, for any purpose (including commercial, promotional or

advertising) world-wide and without any limitation in number until the end of the term of such

rights.

f. No Intellectual Property Right arising out of the Contest shall vest or accrue in favour of any

Participant. No Participant shall use, assign, license any right in respect of the Case Study, developed

at the instance of ITC during this Contest to any third party. The Participant shall be liable for any

breach in this respect.

g. The Participants undertake, at the request and expense of ITC, to do all acts and execute all

documents which may be necessary to confirm the title of ITC to the intellectual property rights in

the Case studies and hereby irrevocably appoints ITC to do all such acts and to sign all such

documents as may be necessary to give ITC the full benefit of the intellectual property rights.


h. Any resemblance or similarity between the Case studies presented by the Students and any products

developed by ITC would be fortuitous. Since the Case studies are developed on the basis of the ideas

and the case studies provided by ITC and since a similar development may be in progress, all the

concepts presented by the Student Teams and/or Students during the Contest may, in no event, be

considered as having given rise to a real development.

i. ITC is not responsible for the entry errors of details provided by the Student Teams, for

incorrect/invalid e-mail addresses related to the Contest.

j. ITC does not guarantee the authenticity or accuracy of any information, data or other material

relating to the ITC Group, its business, operations or products etc. which is available in any media,

including the web and written articles. The Student Teams shall be entirely responsible to verify and

validate such information, data or other material prior to its use.

k. All costs and expenses, including costs of any material, equipment or resources used by the Student

Teams during their participation in the Contest, shall be borne by the Participants and ITC shall have

no liability in this regard.

l. By registering for the Contest, the Students agree that ITC has the right to use and publish

throughout the World and on the web, all details provided by the Students at the time of

Registration, including photographs, for advertisements or for promotional purposes, without any

remuneration, for an unlimited period. ITC may also publish, in any media whatsoever, any details in

relation to or results of the ITC Interrobang Season 2 Case Challenge at any time.

m. Any question or clarification concerning the Rules of this Contest may be sent to: [email protected]

n. The decisions of ITC in relation to any dispute arising out of or relating to the Contest shall be final

and binding on the Participants, Student Teams and Students, and no correspondence will be

entertained in this regard.

o. Any dispute arising out of or in relation to this Contest shall be governed by the laws of India and

shall be subject to the exclusive jurisdiction of the Courts at Kolkata.


Annexure 1: List of Interrobang Season 2 Campuses

The Interrobang Season 2 Case Challenge will be organised in the following domains and campuses may

participate only against the domain specified below

Case Domain Campuses that can participate

Marketing FMS-D, IIFT- D, IIM-A, IIM-B, IIM-C, IIM-I, IIM-K, IIM-L, ISB-H, XLRI-J

Human Resources TISS-M (HRM&LR), XLRI-J, Pune cluster (SCMHRD, SIBM)

Supply Chain NITIE-M

Annexure 2: List of Campus Points of Contact (POC)

Campus Stream Campus Point of Contact

FMS-D MKTG Harsh Vardhan Singh,

IIFT-D MKTG Adinath Jayasankar,

IIM-A MKTG Balan Subramanian

IIM-B MKTG Mr. Ashvek Ambe

IIM-C MKTG Arun Chandran V,

IIM-I MKTG Alokraj Ambadipudi

IIM K MKTG Namith Najeeb

IIM-L MKTG Sridhar

ISB-H MKTG Swetha Pollamreddy

NITIE-M SCM Zaid Imam

SCHMRD-P HR Shreshth Tandon

SIBM-P HR Abhishek

TISS-M HR Aditya Jajodia

XLRI-J MKTG/HR Pravallika Bomareddy

Annexure 3: Email-ID to submit the Case Solution

Campus Email ID for Submission Campus Email ID for Submission

FMS-D [email protected] IIM-L [email protected]

IIFT-D [email protected] ISB-H [email protected]

IIM-A [email protected] NITIE-M [email protected]

IIM-B [email protected] SCMHRD-P [email protected]

IIM-C [email protected] SIBM-P [email protected]

IIM-I [email protected] TISS-M [email protected]

IIM-K [email protected] XLRI-J [email protected]

Important Dates for Marketing Campuses:

Case Challenge Registration opens: 28th July 2012

Case Challenge Registration closes: 1st

August 2012, 10 PM

Final case solution to be received by us latest by: 7th August 2012, 10 PM

itc interrobang season 2 case challenge brochure

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