iteration media capabilities - social media marketing agency - 702-491-7464
DESCRIPTION
Iteration Media is a social media marketing agency. Iteration Media combines the power of social media with traditional marketing tactics to deliver strategic and creative solutions that generate brand awareness, influence consumer opinion, and establish relationships between brands and consumers that drive purchase intent. The agency activates social media campaigns online, at events, in retail stores, and in business-to-business environments. For more information call 702-491-7464.TRANSCRIPT
ITERATION MEDIA is a social media marketing agency. We combine the power of social media with traditional marketing tactics to deliver strategic and creative solutions that generate brand awareness, influence consumer opinion, and establish relationships between brands and consumers that drive purchase intent.
We activate social media campaigns online, at events, in retail stores, and in business-to-business environments.
With more than 50 years of combined experience, our team has created and implemented hundreds of marketing campaigns for a wide range of brands and entertainment clients. We use our contacts and experience to develop and activate social media programs that turn consumers into customers and customers into brand-loyal advocates.
CLIENTS
SERVICES
STRATEGY | CONTENT CREATION & CURATION COMMUNITY MANAGEMENT | FACEBOOK APP DESIGN & PROGRAMMING
FAN ACQUISITION PROGRAMS | SOCIAL DATA MINING SWEEPSTAKES, CONTESTS & UGC PROGRAMS
BLOGGER OUTREACH + PROMOTIONS MEDIA PLANNING, BUYING, MANAGEMENT & REPORTING
SPONSORSHIP & RETAIL INTEGRATIONS | AFFILIATE PROMOTIONS LOYALTY PROGRAMS | EMAIL MARKETING & MOBILE CONVERSION
SOCIAL MEDIA + DIGITAL MARKETING
Significantly increase Facebook Fans/Likes and overall engagement among college students
• Campaign conceptualization, strategy, management, implementation
• Designed and programmed custom-video submission Facebook application with voting capabilities, mobile site, and hash-tag microsite
• Created, planned, purchased and managed Facebook Sponsored Stories’ and ads ads on other online channels
• Developed online ad creative concepts featuring Snoop Dogg, Rob Dydrek, Kurt & Kyle Busch, and Wee Man
• Developed and activated online and social media partnerships with 16 like-minded brands including MTV, Pac-Sun, Skullcandy, and Supercross.com
• Planned and implemented traditional and online publicity program
• Developed media content and activated social media outreach
• Created and activated eblast to 800,000 Monster Energy fans
• Generated 1.6 million new Fans/Likes in 8 weeks • +117% Talking Abouts • +43% Likes • +36%Shares • +33% in other Social Channels • Generated 168-million media impressions via blogger and
online media relations
ASSIGNMENT
SERVICES + TACTICS
RESULTS
Create a social media campaign that includes a physical-world activation component to launch Maestro Dobel Tequila with a specific emphasis on the high-end ‘rock-and-roll’ lifestyle.
• Developed brand-and-audience-relevant social media voice
• Developed digital strategy, created and curated content • Created all social media channels (Facebook, Twitter,
YouTube, Tumblr, Instagram, Pinterest) • Conducted regular promotions that integrate brand
messaging and reward fans for loyalty • Secured key partnerships, implementing both online and
offline activations • Activated Lollapalooza Music Festival consumer, VIP and
Artist pouring events • Created and implemented Blogger and online media
outreach campaign • Planned, purchased and managed Facebook advertising
campaign
• Generated 113,000 Facebook /Likes in 15 weeks • Generated 10,000,000+ media impressions via blogger
and online media relations campaign • Activated all social media initiatives with rock music icon
Perry Farrell, who is also the company spokesman • Secured the position for Dobel of the Official Tequila of the
Lollapalooza Music Festival 2012 and 2013 • Created partnership with EMI records to give away digital
downloads of the latest full Jane’s Addiction album in return for Fans “Liking” the Dobel Facebook page.
• Secured promotion of album giveaway on the Lollapalooza website, RollingStone.com, Jane’s Addiction website and social channels, and more than a dozen third-party partners
ASSIGNMENT
SERVICES + TACTICS
RESULTS
Using ‘organic’ growth strategies only, create a social media presence for Red Carpet Manicure
• Developed brand-and-audience-relevant social media voice
• Develop and curated social media content • Created social media properties (Facebook, Twitter,
Tumblr, Instagram, Pinterest) • Conducted regular promotions that integrated brand
messaging and rewarded fans for loyalty • Planned, purchased and managed Facebook advertising
campaign
• Increased Facebook Likes by 1,000% in 1 year • Increased Twitter followers by 800% in 1 year • Established Pinterest presence and gained 1100 followers
in the first 90 days • Established Instagram presence and gained hundreds of
followers in less than 30 days • Created a series of online promotions that developed a
community of nail enthusiasts and Red Carpet Manicure brand influencers
• Secured celebrities to participate in RCM’s backstage VIP manicure lounge at the American Music Awards
• Featured on Huffington Post's ‘Who to Follow on Pinterest
ASSIGNMENT
SERVICES + TACTICS
RESULTS
Develop a consumer communications program for US Performing Arts summer camps for teens, using social media and other digital channels to immediately increase revenue through rapid customer registrations. Increase overall brand awareness and consumer engagement.
• Analyzed previous sales and marketing programs and results and provided a comprehensive marketing strategy for 2013
• Developed a relevant social media voice for all social channels (Facebook, Twitter, YouTube, Instagram), and created audience-right content for all channels
• Developed social media contest to rapidly grow reach, engagement and loyalty
• Created, planned, purchased and managed Facebook and Google Advertising campaigns
• Created and implemented email marketing campaign and third-party promotions to increase awareness and sales.
• Increased Year-Over-Year sales by more than 20% in 3 months
• Increased Facebook Likes by 500% in 3 months • Increased Twitter followers by 200% in 3 months • Email marketing campaign ‘open’ rate and ‘links’ to
ecommerce page increased by more than 50% year-over-year
• Moved Google search presence to page one from page six or lower
• Facebook advertising campaign acquired fans at $0.31 on average with a 100% retention rate during a four month period after launch of campaign
ASSIGNMENT
SERVICES + TACTICS
RESULTS
Launch the Business Genome project and make its business book Find Your Next a national best seller
• Develop brand-and-audience-relevant social media voice • Develop and curated social media content • Created social media properties (Facebook, Twitter,
YouTube) • Authored, designed and programmed website and mobile
application • Created and implemented trade and consumer media
publicity campaign • Created and implemented a Facebook App to collect
content for email database • Produced monthly e-newsletter
• Find Your Next debuted as the No. 2 Best Seller business book on multiple book lists nationwide
• 99% increase in Facebook Likes in one month • 224% increase in Twitter Followers in one month • Multiple Guest Speaker engagements and consultant
assignments were pitched and booked for the author • Created and produced The Business Genome Symposium
events in New York, Los Angeles, Chicago and San Francisco which were attended by more than 100 C-Level and senior executives of Fortune 1000 companies
• Secured Citibank to be the sponsor of the Business Genome Symposium tour
• Secured Featured Presenter status for the author at OnStar’s ‘Brand Camp’ event in Detroit
• Secured corporate endorsements from OnStar, Shell Oil, Allstate Financial, PF Chang’s and others
• Generated nearly 5-million media impressions through broadcast, print and online publicity
ASSIGNMENT
SERVICES + TACTICS
RESULTS
Create an Augmented Reality production to introduce Under Armour’s UA Charge RC Running Shoes to the trade
• Work with shoe designers, sales, and marketing teams to develop the overall concept of using Augmented Reality for
• The sell-in and sell-through of the product • Prepared recommendation for national roll-out of retail point-
of-purchase displays • Created production concept for seamless presentation to
various audiences • Produced photography and programming modules • Managed and produced the Augmented Reality portion of the
live event show launch
• The Augmented Reality production was used to ‘pitch-and-close’ deals with major retailers throughout the United States
• The Augmented Reality concept is being planned for a national point-of-purchase roll-out in 2013
ASSIGNMENT
SERVICES + TACTICS
RESULTS
