iterative software development: agile and lean ux techniques in the enterprise
TRANSCRIPT
Iterative Software Development
Making Agile and Lean UX Techniques Work within the Enterprise
The Sailboat vs
The ss Enterprise
Problem
Solution
Agile Waterfall
Inventors
Known
Unknown
Unknown Known
Design Thinking
Team: ~ 2-15 Team: >15
Team: 3 Team: 1
startup & growth
The Sailboat
• Minutes to start and get to speed
• Responds to steering immediately
• Uses little to no fuel
• Accessible
• Doesn’t fair well in really turbulent seas
• Limited range and effective distance
Enterprise
ThE SS Enterprise
• Long time delay to even start engines
• Coordination of multiple units required
• Slow to steer and see results
• Uses tons (literally) of fuel
• Insanely expensive to build & run
• Powerful and effective on a large scale
• Can weather rocky seas
Jeune Ecole
"The construction of battleships is so costly, their effectiveness so uncertain and of such short duration, that the enterprise of creating an armored fleet seems to leave fruitless the perseverance of a people”
Etienne Lamy, 1879
Battlegroup
“Battleships were the embodiment of sea power, while the work of escorting, blockading, & raiding was done by cruisers or smaller vessels.”
-Wikipedia (interwebs)
Title Text
What is being tried
• Agile & Lean Startup Product & Process
• Design Thinking (sprints/POC)
• Innovation/Lab/etc departments
• Partnerships w/ Startups
• Accelerators/Hackathons
• Separate Venture Funds
What we have tried
• Agile & Lean Startup Product & Process
• Design Thinking (sprints/POC)
• Innovation/Lab/etc departments
• Partnerships w/ Startups
• Accelerators/Hackathons
• Separate Venture Funds
Techniques
Well Balanced teams.
Desirable (Design)
Feasible (Development)
Viable (Product Management)
Sprints as Experiments
What is your highest risk, highest reward feature?
Deliverable wholeAlways try to prioritize using a path to a full deliverable whole.
Costs vs. BenefitsPlace your epics or stories as a mechanism for prioritization
$ !!!
$$$ !
$$$ !!!
$ !
• Test Driven
• Evolved
• Runs both in front and on a parallel track to dev
Design
Constraints & deadlines are motivating
Discipline
User Testing Remove test code
Refactoring Analytics
Project Cadence
Kickoff week 18
Design Sprints Prototyping Tech spikes
Customer Interviews
WeeklyIteration Planning
Test Creation Customer Development
Data Strategy
LaunchMarketing
Social PR
Sales Team
Releases
RespondingDesign Sprints
Prototyping Tech spikes Test Plan Re-kick
Weekly Cadence
Monday
APRILMAY
week 18
Tuesday
Wednesday
Thursday
Friday
reflect & define
specify
build & refine
build & refine
customer feedback!
Case Studies
Agile and Lean Startup
Within
the enterprise
Prosper
FinTechWho
• Prosper leading P2P marketplace with 2M+ members & $1.9B market cap
What
• Optimize mobile conversion for borrower application
How
• Developed new messaging & comm strategy
• Led continuous experiments testing aesthetics, multi-variant funnels, communication and interaction design
• Roughly tripled conversion rates on mobile
How we started…
Autodesk
3D Architecture SoftwareWho
• Autodesk
What
• Developed streamlined prototyping tool on top of existing AutoCAD 360 interface
How
• Embedded with client’s new and fairly junior design and development team providing rapid knowledge transfer and solidifying best practices
• Ran weekly user testing cycles for fast feedback loops
• Significantly improved speed and quality of proposed product features
Innovation & Lab Groups
Connected CarsWho
• One of the “big five”
What
• 3 month design and build to a well vetted POC
How
• Emergent design process - low to hi-fi prototypes and working prototypes tested in the field
Samsung SSIC
Health & WellnessWho
• Samsung SSIC
What
• Multiple rapid design iterations over 4 week engagement
How
• Design, prototype and user testing of multiple concepts for mobile biometrics platform
• Customer interviews, competitive analysis, technical feasibility studies, clickable prototype
Startup & enterprise partnerships
Dabo Health & Mayo
HospitalsWho
• Dabo Health and Mayo Clinics
What
• Performance metrics and best practice sharing platform for the healthcare provider community
How
• Built responsive web app including data visualization, analytics, and collaboration tools to drive improvement of KPIs used for reimbursements under the Affordable Care Act
• Conducted user research at leading healthcare provider, Mayo Clinic (also an investor) for pilot trial of the platform
