iti tropicals social media analysis. iti tropicals facebook 2 likes: 7 0 talking about people : 0.65...
TRANSCRIPT
![Page 1: ITi TROPICALS SOCIAL MEDIA ANALYSIS. iTi TROPICALS FACEBOOK 2 LIKES: 7 0 TALKING ABOUT PEOPLE : 0.65 PER DAY POSTS : COVER PHOTO? No CUSTOM AVATAR? No](https://reader038.vdocuments.net/reader038/viewer/2022110206/56649ced5503460f949bae3a/html5/thumbnails/1.jpg)
iTi TROPICALS
SOCIAL MEDIA ANALYSIS
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iTi TROPICALS FACEBOOK
LIKES:7
0TALKING ABOUT
PEOPLE:0.65PER
DAY
POSTS:COVER PHOTO?NoCUSTOM AVATAR?NoCUSTOM URL?Yes
IMPRESSIONS
MONTHLY:10
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iTi TROPICALS FACEBOOK
• The content on iTi’s Facebook page is automated, and lacks an interactive component.
• Facebook’s new Timeline format needs to be optimized, including a custom cover photo.
• There is no pattern to postings on the iTi Facebook page, with many spurts of activity, lacking consistency.
• No connections with relative industry peers or clients.
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iTI TROPICALS TWITTER
4
FOLLOWERS:
0PER DAY
MENTIONS:1.035PER
DAY
TWEETS:BACKGROUND?YesCUSTOM AVATAR?NoSYNCED TO FB?No
104IMPRESSIONS
MONTHLY:3,478
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iTI TROPICALS TWITTER
• In the past 90 days, iTi has received: – 86 retweets– 19 mentions
• These retweets and mentions help boost the impressions iTi receives via Twitter. However, most of these Retweets are from other iTi accounts
• There are many iTi accounts on Twitter, all of which can be used to drive awareness and conversation within the industry.
• Content is automated and lacks interactivity or quality commentary.• A Klout score of 26 shows iTi has a quality network of followers
developed, but is lacking execution of a clear strategy.• Hashtags should be used to optimize content and participate in
industry conversations.
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iTI TROPICALS YOUTUBE
6
VIDEOS:6BACKGROUND?NoCUSTOM AVATAR?No
OPTIMIZED?NoVIDEO VIEWS:2,831
SUBSCRIBERS:1
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iTI TROPICALS YOUTUBE
• iTi videos on Facebook are recordings of past webinars.
• No videos in the last 2 years.• Videos are not optimized for search.• Videos contain incredibly valuable
content for iTi, and should be promoted throughout social networks to display leadership in the industry.
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CHIQUITA BANANA
SOCIAL MEDIA ANALYSIS
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CHIQUITA BANANA FACEBOOK
LIKES:119,983
964TALKING ABOUT
PEOPLE:0.95PER
DAY
POSTS:COVER PHOTO?YesCUSTOM AVATAR?YesCUSTOM URL?Yes
IMPRESSIONS
MONTHLY:643,935
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CHIQUITA BANANA FACEBOOK
• Chiquita does an incredible job of creating highly interactive, quality content.
• Chiquita posts every day, at least one time.
• They respond to questions and comments from fans.
• They have optimized their page to match Facebook’s new Timeline format.
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CHIQUITA BANANA FACEBOOK
• Analyzing Chiquita’s posts for the past 30 days revealed the following interaction levels:– Average of 96 ‘likes’ per post– Average of 46 ‘comments’ per post– High of 725 ‘likes’– High of 262 ‘comments’
• (These highs were on a post about giving away free product)
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CHIQUITA BANANA TWITTER
12
FOLLOWERS:
9.23PER DAY
MENTIONS:5.13PER
DAY
TWEETS:BACKGROUND?YesCUSTOM AVATAR?YesSYNCED TO FB?No
2,814IMPRESSIONS
MONTHLY:423,995
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CHIQUITA BANANA TWITTER
• In the past 90 days, Chiquita has received: – 162 retweets– 831 mentions
• This shows high quality content creation (based on retweets) and interactive content creation (mentions).
• Chiquita creates unique hashtags to get their fans involved, as well as participate in industry conversation.
• They do a tremendous job of reaching out to customers on Twitter.
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CHIQUITA BANANA YOUTUBE
14
VIDEOS:69BACKGROUND?YesCUSTOM AVATAR?Yes
OPTIMIZED?NoVIDEO VIEWS:123,664
SUBSCRIBERS:81
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CHIQUITA BANANA YOUTUBE
• Chiquita uses their YouTube channel to show fun videos involving their bananas.
• Chiquita highlights fan creativity by posting user-generated content.
• Videos are not optimized for search.• Custom background shows they are
dedicated to their YouTube presence.• 81 users are subscribed, showing they
truly enjoy Chiquita content.
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OTHER COMPETITORS
SOCIAL MEDIA ANALYSIS
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OTHER COMPETITORS
• Hurrdat also analyzed the social media presence of the following iTi competitors:
FORTITECHSUNSET
PRODUCEIMPERICAL
SUGAR
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FORTITECH, INC.
FOLLOWERS:888IN THE LAST 90 DAYS
RETWEETS:22MENTIONS:27
LIKES:174PEOPLE TALKING ABOUT:1
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SUNSET PRODUCE
FOLLOWERS:955IN THE LAST 90 DAYS
RETWEETS:22MENTIONS:52
LIKES:805PEOPLE TALKING ABOUT:57
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IMPERIAL SUGAR CO.
FOLLOWERS:881IN THE LAST 90 DAYS
RETWEETS:4MENTIONS:1
LIKES:18,160PEOPLE TALKING ABOUT:433
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iTi TROPICALS VS COMPETITORS
SOCIAL MEDIA ANALYSIS
VS
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LIKES AND FOLLOWERS
TWITTER FOLLOWERSFACEBOOK LIKES
iTi Tro
picals
Chiquita
Forti
tech
Sunse
t Pro
duce
Imperia
l Suga
r Co.
0
500
1000
1500
2000
2500
3000
112
2755
888 955 881
iTi Tro
picals
Chiquita
Forti
tech
Sunse
t Pro
duce
Imperia
l Suga
r Co.
020000400006000080000
100000120000140000
7
119546
174 80518160
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MESSAGES PER DAY
TWEETS/DAYFACEBOOK POSTS/DAY
iTi Tro
picals
Chiquita
Forti
tech
Sunse
t Pro
duce
Imperia
l Suga
r Co.
0
1
2
3
4
5
6
1.035
5.13
1.7
0.6333 0.333
iTi Tro
picals
Chiquita
Forti
tech
Sunse
t Pro
duce
Imperia
l Suga
r Co.
0
0.5
1
1.5
2
2.5
3
0.650.95
0.06110.3334
2.5
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MONTHLY IMPRESSIONS
TWITTER IMPRESSIONSFACEBOOK IMPRESSIONS
iTi Tro
picals
Chiquita
Forti
tech
Sunse
t Pro
duce
Imperia
l Suga
r Co.
050,000
100,000150,000200,000250,000300,000350,000400,000450,000
3,478
423,995
45,288 18,144 8,801
iTi Tro
picals
Chiquita
Forti
tech
Sunse
t Pro
duce
Imperia
l Suga
r Co.
0100,000200,000300,000400,000500,000600,000700,000
10
643,935
60 1,522
257,418
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LINKEDIN DATA
LINKEDIN FOLLOWERS
iTi Tropicals Chiquita Fortitech Sunset Produce
Imperial Sugar Co.
0
500
1000
1500
2000
2500
3000
3500
4000
32
3581
626
0300