it's a google and wikipedia world - charleston library conference 2014

21
World It’s a GOOGLE and WIKIPEDIA Lively Lunch, Charleston, SC November 6 th , 2014 Deirdre Costello Sr. UX Researcher Dr. Rong Tang Director, Simmons Usability Lab

Upload: deirdre-costello

Post on 02-Jul-2015

161 views

Category:

Education


1 download

DESCRIPTION

Discovery is a relatively new concept that has improved previous library search methods - but from a user’s perspective, it still may not be ideal. Improving the discovery search experience has largely focused on what is being searched but what about how users are searching? Users, especially those from the digital native generation, are accustomed to Google and Wikipedia. If information professionals insist that users learn a different way of searching on discovery products, we risk imposing a poor and unfamiliar experience on those users. The design of discovery products might need to be in harmony with the Google and Wikipedia experiences that are such a natural reflexes for users, so that their overall experience is intuitive and aligns with their mental models and expectations of how the web-based navigation and content behave. During this presentation, we will describe the findings from multiple qualitative research studies about Google and Wikipedia usage, including: What elements do users respond to positively on Google and Wikipedia? How are Google and Wikipedia forming user expectations and reinforcing habits? How do users typically refine their searches in Google (and from what page), and what are their opinions about other search engine sites? We will also look at other factors that impact user behavior such cognitive styles, cognitive overload/”underload”, multitasking, and user web reading habits. In addition, we will summarize theories on information encountering and points of user engagement/disengagement/reengagement. We will conclude our presentation with an open-floor discussion on how to translate users’ behavior and expectation into features on the discovery system that facilitate and support a true discovery process.

TRANSCRIPT

Page 1: It's a Google and Wikipedia World - Charleston Library Conference 2014

World

It’s a

GOOGLE and WIKIPEDIA

Lively Lunch, Charleston, SCNovember 6th, 2014

Deirdre CostelloSr. UX Researcher

Dr. Rong TangDirector, Simmons Usability Lab

Page 2: It's a Google and Wikipedia World - Charleston Library Conference 2014

about students’ digital habits

Let’s be

EARNEST

Page 3: It's a Google and Wikipedia World - Charleston Library Conference 2014

Googling as if Their Lives Depended On It

Page 4: It's a Google and Wikipedia World - Charleston Library Conference 2014

About ME

Experience:

Currently at EBSCO Information Services

5+ years experience in Library & Information Science

Education:

MSLIS from Simmons College

MA in English from Boston College

BA in English and Psychology from Lewis & Clark College

Deirdre Costello, Sr. UX Researcher

www.linkedin.com/pub/

deirdre-costello/12/440/593/

@deirdre_lyon

[email protected]

Page 5: It's a Google and Wikipedia World - Charleston Library Conference 2014

The Projects

Secondary ResearchLiterature review of elementary, middle and high school search habits

Video Diary StudyHigh school students self-reporting their research habits and preferences

Contextual Inquiry

One-on-one sessions with high school, college and graduate students discussing their research habits

Page 6: It's a Google and Wikipedia World - Charleston Library Conference 2014

of online resources

Students are using an

ECOSYSTEM

Prezi

Page 7: It's a Google and Wikipedia World - Charleston Library Conference 2014

On Google and Wikipedia?

Why do students

RELY

Page 8: It's a Google and Wikipedia World - Charleston Library Conference 2014

Familiar.They’re

Page 9: It's a Google and Wikipedia World - Charleston Library Conference 2014

Comfortable.They’re

Page 10: It's a Google and Wikipedia World - Charleston Library Conference 2014

They’re Rewarding.

Page 11: It's a Google and Wikipedia World - Charleston Library Conference 2014

Top, relevant

results first.

1. I trust it

Page 12: It's a Google and Wikipedia World - Charleston Library Conference 2014

Snippets make it

clear why users see

specific results.

2. I get itTop, relevant

results first.

1. I trust it

Page 13: It's a Google and Wikipedia World - Charleston Library Conference 2014

Snippets make it

clear why users see

specific results.

2. I get itTop, relevant

results first.

1. I trust itURL is a proxy for

credibility.

3. I’m the judge

Page 14: It's a Google and Wikipedia World - Charleston Library Conference 2014

1. Overview in “plain English”

Page 15: It's a Google and Wikipedia World - Charleston Library Conference 2014

2. TOC + Easily Scannable Headings

Page 16: It's a Google and Wikipedia World - Charleston Library Conference 2014

3. Links to More

Page 17: It's a Google and Wikipedia World - Charleston Library Conference 2014

SO WHYare students using Google and Wikipedia?

Page 18: It's a Google and Wikipedia World - Charleston Library Conference 2014

from library resources?

How is this

DIFFERENT

Page 19: It's a Google and Wikipedia World - Charleston Library Conference 2014
Page 20: It's a Google and Wikipedia World - Charleston Library Conference 2014

Takeaways

Google & WikipediaAre hugely influential – and they’re not going away.

Comfort and TrustAre essential to students, and they struggle to develop those with academic resources.

TimeIs an incredibly valuable resource to students and they use it carefully.

Stress and AnxietyAre a significant part of the research experience.

Authority

Students are looking for a way to feel in charge of their research experience.

Page 21: It's a Google and Wikipedia World - Charleston Library Conference 2014

Thank you!

@deirdre_lyon

[email protected]