Win the race to the top. Wiser logo. Price for Pro�t

SO, WHAT DOES IT MEAN TO GET “AMAZONED”?

Amazon’s mission is “to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices.”

Getting AMAZONED: When Amazon undercuts reseller prices using data that it automatically collects and its vast resources.

P R I C E C U T T I N G

S H O W R O O M I N G

2012: Target stops selling Kindles because its stores acted as showrooms for Amazon.

92% of smartphone comparison shoppers visited Amazon. 57% of showroomers use Amazon as a benchmark.

TOP STRATEGIES TO AVOID GETTING AMAZONED

Don’t get caught in a price war.

Price for Profit.

H AV E C O M P L E T E P R O D U C T D E S C R I P T I O N S2

Use as many keywords as you can in your product descriptions

Keep description under 200 words

Provide high quality photos, with a whitebackground with the product taking up at least 80% of the image

Don’t mention price or sales in your title

Sony W800-B MPDigital Camera

MP Super HAD CCD sensor for beautifully detailed imagesSony Lens w/ 5x Optical ZoomReduced blur with SteadyShot Image stabilization

WAY S T O O B TA I N T H E B U Y B O X1

Qty: 1

+ Free ShippingIn stock

Add to Cart

Buy New:

Have an assortment of inventory readily available in all sizes and colors

Become a high-rated seller by receivingsubstantial positive feedback

Decrease rate of return and canceled orders

The Buy Box accounts for about

70% of all Amazon purchases!

U S E A N D T E S T K E Y W O R D S3

Be precise; utilize “long tail” search terms,instead of relying on the most popular ones

A/B test your product descriptions orkeywords -- shoes vs sneakers

Long-tail keywords are longer and more specific keyword phrases that visitors are more likely to use

when they’re closer to a point-of-purchase. women blue running shoes

ASICS Women’sPR Running Shoes$50.00

Newton RunningBOCO Shoes$67.00

U S E D Y N A M I C P R I C I N G T O P R I C E I N T E L L I G E N T LY5

Monitor and reprice often

Test pricing to identify price elasticity

Capitalize on demand fluctuationsto maximize profit

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PROFIT

A D D VA L U E T H AT J U S T I F I E S A P R E M I U M4

Provide excellent customer service

Have flexible shipping options

Keep your inventory updated

VA LUE

50% of abandoned purchasesare due to inadequate delivery options

442 Post Street, 8th FloorSan Francisco, CA, 941021 855 469 4737www.wiser.com

Sources: Market Watch, Biz Report, Parago, Channel Advisor, New York Times

Dynamic pricing can boostprofits up to 25% on average!