IT’S A PEOPLE DRIVEN ECONOMY…

http://www.youtube.com/watch?v=sIFYPQjYhv8&feature=player_embedded

Have You Googled Your Child’s Name?

March 21, 2011Have You Googled Your Child’s Name?

A values-based approach to social media Rashi School, Dedham MA

Doreen Nicastro, MPH

Social Media Strategist

Networlding Facilitator

www.nicastroconsultants.com

Introduction

• Speaker: My passion for this topic– Donny Claxton video– http://www.youtube.com/watch?v=6DA9Ayy72dg

• Participants: Your name– Child’s grade– What brings you here tonight?– What do you want to leave with?– What keeps you up at night?

Learning Objectives

• Increase your knowledge about Social Media and Facebook, a social revolution captivating children and teens

• Create a sense of awareness about social networking trends including cyber-dangers:– sexting, bullying, stalking

• Share social networking and media best practices• Start a conversation about values-based social

networking

Join the Social Media Revolution

What is it?

What is Social Media?

Three components:

1. Concept (art, information)

2. Media (physical, electronic, or verbal).

3. Social interface (intimate direct, community engagement, social viral, electronic broadcast or PHONE, syndication)

en.wiktionary.org/wiki/social_networking

http://en.wikipedia.org/wiki/Social_media

ackrebel.com

What is Social Networking?

• People build relationships and bookmark important sites with like-minded peoplewww.omega2webdesign.com/glossaryofterms.html

• Social Networking sites focuses on building online communities of people who share interests and/or activities

• en.wikipedia.org/wiki/Social_networking

• Interaction between a group of people who share a common interest

• en.wiktionary.org/wiki/social_networking

www.icis.com/.../teens-social-networking.jpg

The Types of Social Media

Category Social Media Site

Friends Facebook, MySpace, Foursquare

Business LinkedIn, Biznik, Merchant Circle,

Blogs Blogger, WordPress

Microblogging Twitter, Yammer

Email Hotmail, Gmail, Yahoo

Information Wikipedia, Wikitravel, WikiHow

Events Evites

Photos Flickr, Picasa, Photobucket

Video Youtube, YouKu (China)

Games Playdom (Mobsters), World of Warcraft, GamesCampus (golf), Zynga (Mafia Wars, Farmville)

Avatars SecondLife

Reviews Yelp, Trip Advisor

The Social Media Revolution

1994 2003 2006

77M 1000M500MGlobal Internet Users

Brochureware

Ecommerce

Social Media

1998 2000

400M

2009

1400M

Smart PhonesWeb 1.0 consumer

Web 2.0 consumer, producer, entertainer, entrepreneur, communicator and collaborator

The Social Media Revolution

1994 2003 2006

77M 1000M500MGlobal Internet Users

Brochureware

Ecommerce

Social Media

1998 2000

400M

2009

1400M

Smart PhonesWeb 1.0 consumer

Web 2.0 consumer, producer, entertainer, entrepreneur, communicator and collaborator

Social Global Cultural Shift

• Youth are seeking connection, communication, and entertainment with their friends on social networking sites

• Parents, adult mentors, digital immigrants, do not understand the digital activities kids are engaged in

• Schools and organizations are managing it by locking it down

• Smart, young and savvy digital natives will continue to unlock the possibilities

www.icis.com/.../teens-social-networking.jpg

Teens and Social Networking

Socializing Environments:• Off & online lives converge• Face 2 face & online• Social networks• Living with digital devices• Cell smart-phones• Real-time, content driven media• Evolving into a constant living thing

NTIA Web site: http>//www.ntia.doc.gov/advisory/onlinesafety www.icis.com/.../teens-social-networking.jpg

Digital Ethics*

• Confused kids are making naïve and ethically ambiguous choices

• 4% of American teens have sent sexually suggestive images of themselves via- phone

• 15% have received such an image from someone they know, not gender specific(Pew Internet & American Life Project)

www.icis.com/.../teens-social-networking.jpg

*Carrie James, Harvard University School of Education, Our Space: Being a Responsible Citizen of the Digital World.

Adults and Social Networking

• Best software between the ears Susan Crawford, Assistant Director for Science and

Technology. June 24, 2009

• Youth need direction in this new virtual world

• Teens are embracing it with out much guidance

• What can parents, teaches, coaches, adults do to help teens become responsible cyber-citizens?

NTIA Web site: http>//www.ntia.doc.gov/advisory/onlinesafety www.icis.com/.../teens-social-networking.jpg

Adult Mentors, Teens andSocial Networking

• Promote digital ethics from Pre K-12 education

• Establish mutually agreed upon ground rules and best practices

• Respect teens digital expertise

• Engage and partner with them • Subscribe to digital citizen

ship curriculum• Support –incorporate -digital

education with professional development for kids, parents and teachers

www.icis.com/.../teens-social-networking.jpg

Cyber-space Ground Rules

• Draft a parent/guardian-teen contract about use of Internet and mobile devices

• With new technology comes new responsibility.

• Is it appropriate for parent-guardian to monitor email, chat, social networking sites?Yes/No?

• Is there a difference between reading a diary and monitoring electronic dialog? Yes/No?

• Read: an opinion on the subject

www.icis.com/.../teens-social-networking.jpg

http://learning.blogs.nytimes.com/2010/06/28/resources-on-bullying-and-cyberbullying/?scp=1&sq=cyberspies%20in%20cyberspace&st=cse

Cyber-space Ground Rules

• After reading “The Undercover Parent”:

– What did the author mean not to confuse government with family?

– What does that mean? Do you agree?

• Do you think installing spyware is being over protective?

• Do you agree that parental blocks are not enough?

• What is the primary motivation for monitoring kids activities online?

www.icis.com/.../teens-social-networking.jpg

http://learning.blogs.nytimes.com/2010/06/28/resources-on-bullying-and-cyberbullying/?scp=1&sq=cyberspies%20in%20cyberspace&st=cse

Children Internet Privacy Balance

• What is the right balance between invasion of privacy and the evolving challenges presented by the Internet?

• Do you agree posting on a social networking page is akin to a diary?

• Do you agree not installing spyware is similar to negligence?

• What are your values around online privacy, confidentiality, security?

After reading “The Undercover Parent”:What did the author mean not to confuse government with family?

What does that mean? Do you agree?

Do you think installing spyware is being over protective or intrusive?

Do you agree that parental blocks are not enough?

What is the primary motivation for monitoring kids activities online?

http://www.nytimes.com/learning/teachers/featured_articles/20080317monday.html

Internet Trends, Kids and Cyber danger…

Current Trends, Kids Social Media

Social engagement and entertainment is moving from computer and laptop to mobile devices and smart phones

Phone is not a phone in hands of children and teens Texting Cameras Gaming consoles Video players MP3 player

http://blog.nielsen.com/nielsenwire/consumer/a-pocket-guide-to-social-media-and-kids/

Current Trends Kids and Social Media

• 93% of American teens (12 to 17 year-olds) use the Internet

• 73% of American teens use social networking sites

• 75% of American teens own cell phones

• 50% of parents do not apply parental controls offered by service providers

http://blog.nielsen.com/nielsenwire/consumer/a-pocket-guide-to-social-media-and-kids/ Amanda Lenhart, Pew Internet and American Life Project, February 4, 2010

Kids, Social Media and Current Trends

• 27% -twelve to fifteen-year olds believe search engines only return results from sites with accurate and truthful information

• 40% -eight to eleven-year-olds believed that most or all of the information found on social networking sites was true

• 27% -twelve to fifteen-year olds believe search engines only return results from sites with accurate and truthful information

http://www.techwatch.co.uk/2010/03/29/quarter-of-under-13s-on-social-networking-sites/

http://www.pjnews.org/?p=5508

The Youth Voice Project

• National Survey of Students Grades 5-12• Twenty-five schools• Twelve states• N=11,893 students completed the survey• Twenty-two % reported victimization

– 46% Mild– 36 % Moderate – 11% Severe – 7% Very Severe felt unsafe

• N=2,614 those who were victimized – Majority students traumatized 6-8 grades

www.stopbullyingnow.com

Stan Davis and Charisse Nixon Ph.D.

Source: Stan Davis Charisse Nixon, Ph.D. The Youth Voice Project

The Youth Voice Project

• Focus of mistreatment reported– 55% Looks

– 37% Body shape

– 16% Race

• Self action– 75% Pretend it doesn’t bother me

– 42% Told an adult @ school

• Makes it better– Tell a friend

– Told an adult at home

www.stopbullyingnow.com

Stan Davis and Charisse Nixon Ph.D.

Source: Stan Davis Charisse Nixon, Ph.D. The Youth Voice Project

2008 Cyber-bullying Findings

Middle school students• 82% said the person who bullied them via technology was

from– 26% their school– 21% a friend– 20% ex-friend– 12% ex-boy or girlfriend

• 19% of teens say they have been victims of cyber-bullying• 10% report they’ve cyber-bullied someone else

http://www.cyberbullying.us/research.php

http://news.cnet.com/8301-19518310272311-238.html

Keep lines of communication open

• Listen carefully to what teens are talking about• Define agreed upon social media ground rules• Review social networking sites• Educate your child to the signs of bullying• Talk about your values around privacy, confidentiality and

security • It is a fine line between care-giver and over protective

parent

http://familyinternet.about.com/od/computingsafetyprivacy/a/cyberbully.htm

Signs of Cyber-bullying

• Behavior that includes (email, chat, IM, blog, social networking sites):– Teasing– Lying – Making fun, being rude– Threatening

• Same as real world usually a link between the two• Focus is on psychological bullying• Anonymity• Peer based

http://familyinternet.about.com/od/computingsafetyprivacy/a/cyberbully.htm

Cyber-bullying Dangers

• Easy to impersonate, gain someone’s trust and turn on them• More difficult to stop a cyber-bully• Emotional violence can be more damaging than physical

violence• Long term effects as gossip, lies, photos and videos stay

long after bruises fade• Follow people into the home, which would normally be

considered a safe haven from this type of activityhttp://familyinternet.about.com/od/computingsafetyprivacy/a/cyberbully.htm

http://familyinternet.about.com/od/computingsafetyprivacy/a/cyberbully.htm

Combat Cyber-Stalking

• Do not respond or engage a stalker• Contact your service provider explain situation• Change your phone, email and cell numbers• Ask to block-trace phone• Contact ISP to report abuse and close the account• Change your email to a non-descript string that does not

identify you.• Activate all security settings on social networking sites

and email accounts

It’s not a matter of targeting cell phones, it’s a

matter of targeting responsible use of

electronic communication and it’s a

fine line…..

Principal, Robert Stevens

York ME High School

www.seacoastonline.com Cyber-bullying Threats

Current Solutions

“We have to work harder with our students

to make certain that they understand their

responsibility as ethical citizens…..”

Maryann Minard

Director of CurriculumYork Schoolwww.seacoastonline.com Bullying-grow ‘endless school yard’

Vision for the future

“The best course of action is education and communication – educate students as to safe practices on the Internet, educate teachers and parents as to the potential dangers, and encourage parents to communicate with and monitor their children’s online social networking activities. .”

http://www.randomconnections.com/?p=2406&cpage=1#comment-103432

Bottom Line

Social Media Best Practices for Parents

Social Media & Youth Reality

• No one size fits all solutions• Social Media is embedded in kids day to day experiences• Off line has merged with online• Develop mutually agreed upon ground rules, best practices • Create a tool box; leverage you child’s tech expertise• Establish parental controls on email, networking sites and

mobile devices • New tools require new rules• Keep an eye on child’s social networking activities

http://www.nytimes.com/learning/teachers/featured_articles/20080317monday.html

Children Social Media Best Practices

• Listen to your child• A mobile phone is a lifeline for teens and a

communication tool for parents• Define appropriate age for a social networking presence• Explain to your child the value of privacy (nothing on

social media is private) Create a social networking and mobile device contract Know the social networking policies of your school and

your child’s friends

http://www.pjnews.org/?p=5508

Children Social Media Best Practices

• Set boundaries: supervise time and duration

• Control social networking accounts and passwords

• Set security settings and review them frequently

• Keep laptop/computer/ in family room with monitor facing out don’t let kids go to bed with cell-smart phone

• Limit friends to those they known personally

• Go through friend list to make sure child knows the people

• Set posting-photo standards - kids are impulsive about what they write on social networking sites – the results last forever

http://www.pjnews.org/?p=5508

Parental Social Media Safety Values

1. Keep lines of face to face communication with your kids

2. Friend your kids face book page

3. Friend the parents of your kids’ friends

4. PC and smart phones to be used in common family area

5. Monitor tweets, YouTube, Facebook posting & videos

6. Monitor cell phone bill

7. Random cell phone checks

8. Check the browser history

9. Create mutually agreed upon rules -time and usage

10. Shut it down completely for a day

http://www.zdnet.com/blog/btl/spy-software-10-other-ways-to-keep-your-sociallynetworked-kids-safe/37716

Cyber-Core Values

• Discuss on and offline core values and their importance:

– Privacy (do not share personal data elements: home town, address, ssn, dob, mother’s maiden name )

– Confidentiality (keep personal and private matters off social networking sites)

– Security and safety (control site login, password, account security settings)

– “Friending”(define off and online-friendship, acquaintance)

• Talk about consequences when values are compromised on and off line- Donny Claxton message

Social Media Safety Values

Do not post personal information, such as cell phone number, address, or the name of school or school team

Never give out password to anyone

Never meet in person with anyone you first “met” on a social networking site. Some people may not be whom they say they are

Reconsider posting your photos

Never respond to harassing or rude comments posted on your profile

http://tcs.cybertipline.com/knowthedangers7.htm

Social Media Safety Values

Check the privacy settings on sites that you use: Set privacy so that people can only be added as your friend if you approve it Set privacy so that people can only view your profile if you have approved them as a friend

Protect your friends do not post names, passwords, ages, phone numbers, school names, or locations

Do not post plans, travel and activities on your site

Online posts are not private

If you don’t have anything good to say..don’t post!

http://tcs.cybertipline.com/knowthedangers7.htm

Final Thoughts

“ Online safety is a journey not a destination…”

“A holistic approach must be taken in order for us to have significant impact on the online safety of our nation’s youth..”

“Youth can benefit from adults being more open to forms of

experimentation with digital technology…”

“Parents and teachers report they don’t understand digital

technology, much less teach digital literacy…”

Hemanshu Nigam, Co-Chair

Online Safety and Technology Group June, 2010

Support for Parents

Common Sense Guidelines http://buurl.com?opwx2k3

Safe Kidshttp://www.safekids.com/cell-phone-safety-tips/

New Social Networking Site Worrying Parents, Educatorshttp://buurl.com?ogqxyof

Social Rupturehttp://buurl.com?oin631t

Chatroulletehttp://buurl.com?g6dhzvx

Facebook Security http://www.sophos.com/security/best-practice/facebook/

1. Join me on Facebookhttp://buurl.com?j7lnn4c

2. Sign up to my news letter www.nicastroconsultants.com

3. Send me commentsdoreen@nicastroconsultants.com

4. Purchase my video-book http://compuworks.myvbookstore.com/have-you-googled-your-child-s-name.html

Let’s continue the conversation to..create a values-based approach to Social Media