"it's about ability" 2013 survey
DESCRIPTION
PODGORICA, 22 January 2014 - According to a new survey on the knowledge, attitudes and practices of Montenegrin citizens towards inclusion of children with disabilities, Montenegro is consistently progressing on the road of becoming an inclusive society.TRANSCRIPT
2013
Table of contents
• Methodology• Awareness of UN Conventions• Knowledge about Paralympic games and Special Olympics games• Interaction with children with disabilities• Inclusion of children with disabilities• Attitudes of citizens towards Day care centers and Collective homes• Visibility of campaign „It’s about abilities“• TV campaign• Key evens realized during the campaign• Campaign image• Social distance towards children with disabilities• Positive changes in attitudes towards children with disabilities• Summary
2
Methodology
Ad hoc face-to-face survey with interviewing performed at respondents’ home
• Data collected on representative sample for population of Montenegro citizens aged 18 and more
• Target population size is 474 655
• Sample size is 1045 (with 132 sampling points)
Sample type is stratified 3-staged probability sample with sampling stages:
Polling station territory – approximately size of 200 HH (PPS with probabilities proportional to size)
Households by random route technique starting from the given addresses (SRSWoR)
Households member with same probability (SRSWoR) – Kish scheme
Stratification is done according to
Type of settlement – urban/rural
3 geo-economical regions
Post stratification is performed regarding: gender, age, type of settlement, geo-economical region
• Fieldwork control is done in 12% of totally interviewed in all strata proportionally to sample size, and logic and consistency control of collected data is performed in 100%
• Data collection is performed from 03rd to 12th December 2012
• 95% confidence interval for incidence of 5% is +/- 1.35%
• 95% confidence interval for incidence of 20% is +/- 2.5%
• 95% confidence interval for incidence of 50% is +/- 3.1%
3
49%51%
22%27% 27%
24%21%
60%
19%
47%
25%
30%
64%
36%
Ma
le
Fe
ma
le
18
-29
30
-44
45
-59
60
+
Ele
me
nta
rysc
ho
ol o
r le
ss
Hig
h s
cho
ol
Hig
he
r sc
ho
ol,
facu
lty o
r m
ore
No
rth
Ce
nta
r
Co
ast
Urb
an
Oth
er
Sex Agee Education Stratum Type of settlem ent
Sample
4
Awareness of UNITED NATIONS CONVENTIONS
Awareness of UNITED NATIONS CONVENTIONS
6Base: Those who have heard of Unicef (2011: 94% of target population; 2012: 95% of target population). Have you heard about United Nations (UN) Convention on the rights of the child?Have you heard about United Nations (UN) Convention on the rights of persons with disabilities?
6778 73 66
78
48 5567
3322 27 34
22
52 4533
August2010.
December2010.
November2011.
December2012.
December2013.
November2011.
December2012.
Decembar2013.
% No, I havenot heard
% Yes, Ihave heard
The United Nations convention (UN) on child rightsThe United Nations convention (UN) on people with disabilities
Statistically significant difference on the level of 0.05 compared to December 2012.
Knowledge about Paralympic games and Special Olympic games
16%
10%
11%
3%
7%
6%
2%
3%
1%
2%
7%
37%
12%
9%
7%
6%
6%
5%
5%
3%
1%
4%
11%
35%Persons / athletes with invalidity
Persons with handicap / athletes
Persons / athletes with disabilities
Persons / athletes with special needs
Children with disabilities
Children with special needs
Persons with disabilities / defects /disorders
Children with invalidity
Paraplegics / paralyzed
Children with handicap
Other answers
Don't know / Refuse to answer
dec.12dec.1372 67
28 33
December2012.
December2013.
%Yes, I've heard
%No, I haven'theard
Knowledge about Paralympic games
8
Base: Those who have heard about Paralympic games (72% of target population)Who participates in Paralympic games?
Have you heard about Paralympic games? Who participates in Paralympic games?
Base: Total target populationHave you heard about Paralympic games?
Statistically significant difference on the level of 0.05 compared to December 2012.
Knowledge about Paralympic games
9
Base: Those who have heard of Paralympic games (72% of target population)Do you know what year the last Paralympic games were organized? Do you know in which city they were organized?
0%
0%
0%
3%
60%
37%
0%
0%
1%
1%
35%
8%
55%
0%1990
2008
2010
2012
Don't know / Refuse toanswer
Decembar 2012.Decembar 2013.
Do you know what year the last Paralympic games were organized?
1%
46%
30%
5%
66%
53%
London
Other answers
Don't know /refuse toanswer
December 2012.Decembar 2013.
Do you know in which city they were organized?
43% of all MNE citizens
38% of all MNE citizens
Statistically significant difference on the level of 0.05 compared to December 2012.
20%
24%
79
66
17
411
23
December2012.
December2013.
% No, didn'tparticipate
% Don't know
% Yes,participated
Knowledge about participation of Montenegro on Paralympic games
10
Base: Those who have heard of Paralympic games (72% of target population)
Did Montenegro participate on the last Paralympic games?
Have you noticed on TV, read in newspaper or on Internet any news about results of our athletes in the
last Paralympic games?
Base: Those who have heard of Paralympic games and know that Montenegro participated in the last Paralympic games (57% of target population)
(57% of all Montenegro citizens)
(44 of all Montenegro citizens)
6962
1
3038
December2012.
December2013.
% No
% Don't know /don't remember
% Yes
(39% of all Montenegro citizens)
(27% of all Montenegro citizens)
Statistically significant difference on the level of 0.05 compared to December 2012.
Knowledge about Special Olympic games
11
Base: Those who have heard of Special Olympic games (22% of target population)Who participates in Special Olympic games?
7%
7%
9%
12%
10%
12%
4%
1%
1%
2%
2%
20%
18%
10%
9%
7%
6%
5%
5%
5%
3%
1%
0%
9%
26%
16%Persons / athletes with invalidity
Children with special needs
Children with disabilities
Persons with handicap / athletes
Persons / athletes with special needs
Persons with intellectual / psychologicaldisturbances
Persons / athletes with disabilities
Persons with disabilities / defects /disorders
Children with intellectual / psychologicaldisturbances
Children with invalidity
Paraplegics / paralyzed
Other answers
Don't know / refuse to answer
dec.12dec.13
Have you heard about Special Olympic games? Who participates in Special Olympic games?
Base: Total target populationHave you heard about Special Olympic games?
22 20
78 80
December2012.
December2013.
% No, I haven'theard
% Yes, I'veheard
Knowledge about Special Olympic games
12
Base: Those who have heard of Special Olympic games (22% of target population)Do you know what year the last Special Olympic games were organized? Do you know in which city they were organized?
0%
1%
8%
24%
68%
1%
0%
0%
1%
0%
6%
10%
6%
77%
1970
1995
2010
2012
Don't know / refuse toanswer
December 2012.December 2013.
Do you know what year the last Special Olympic games were organized?
9%
4%
68%
11%
4%
6%
79%
19%London
Athens
Other answers
Don't know /refuse toanswer
Do you know in which city they were organized?
1.7%
4049
4337
17 14
December2012.
December2013.
% No, didn'tparticipated
% Don’t know /refuse toanswer
% Yes,participated
Knowledge about participation of Montenegro on Special Olympic games
13
Base: Those who have heard of Special Olympic games (22% of target population)
Did Montenegro participate on the last Special Olympic games?
Have you noticed on TV, read in newspaper or on Internet any news about results of our athletes in the
last Special Olympic games?
Base: Those who have heard of Special Olympic games and know that Montenegro participated in the last Special Olympic games (9% of target population)
55 50
5
4050
December2012.
December2013.
% No
% Don’t know /refuse toanswer
% Yes
(9% of all Montenegro citizens)
(10% of all Montenegro citizens)
(5% of all Montenegro citizens)
(5% of all Montenegro citizens)
Would you enroll your child in a local sports club where children with and without disability engage in sports and socialize?
14
Base: Total target population! Would you enroll your child in a local sports club where children with and without disability engage in sports and socialize?
66 72
19 13
15 15
December 2012. December 2013.
% No
% Don’t know
% Yes
Statistically significant difference on the level of 0.05 compared to december 2012.
Knowledge about Paralympic and Special Olympic games
67% of Montenegrin citizens claim to have heard about Paralympic Games – 5 percentage points less than in December last year.
Observed in general, in comparison with the last year citizens of Montenegro show significantly lesser knowledge about Paralympic Games – all measured parameters are on significantly lower level in comparison with the last year.
When it comes to Special Olympic Games, the observed differences in comparison with the last research wave are not significant.
15
Interaction with children
with disabilities
23%
17%
12%
10%
7%
6%
3%
3%
3%
2%
20%
27%
4%
9%
19%
2%
0%
1%
6%
2%
19%
24%
12%
3%
20%
0%
1%
1%
5%
2%
13%
28%
12%
7%
24%
1%
3%
2%
14%
31%
13%
3%
20%
1%
4%
1%
2%
Handicapped children
Children with special needs
Children with disability
Sick children
Children with developmentaldifficulties
Poor, pathetic, unhappy
Childrenm just like any other,there is no difference
Children with defect
Children with retardeddevelopment
Retarded children
August 2010 December 2010November 2011December 2012December 2013.
A term most commonly used when it comes to children with disabilities - spontaneous responses
17
Multiple-choice; Base: Those who have heard of UNICEF (2011: 94% of target population; 2012: 95% of target population)Can you tell me which expression do you personally use most frequently for children whose physical, mental or sensory abilities are below average abilities of children in their age? How would you call this group of children?
Statistically significant difference on the level of 0.05 compared to August 2010. Statistically significant difference on the level of 0.05 compared to November 2011.
Do you know any child with disabilities, or someone (relative, friend, acquaintance, etc..) whose child has problems of this kind?
18
Base: Total target populationDo you know any child with disabilities, or someone (relative, friend, acquaintance, etc..) whose child has problems of this kind?
68
68
68
68
66
32
32
33
32
34
August 2010.
December 2010.
November 2011.
December 2012.
December 2013.
% Yes % No
How often do you have contacts with children with disabilities?
19Base: Total target populationHow often do you have contacts with children with disabilities?
13%
5%
4%
11%
8%
10%
11%
11%
14%
10%
4%
8%
11%
5%
14%
8%
8%
8%
8%
12%
20%
0%
17%
10%
5%
15%
13%
12%
8%
9%
6%
4%
13%
9%
6%
18%
12%
10%
10%
7%
10%
4%
15%
14%
8%
14%
10%
11%
9%
10%
7%
3%
Daily
Several times a week
Once a week
Several times a month
Once a month
Once in 2-3 months
Once I 6 months
Once a year
Less then once a year
I don’t have any contact with children with disability
DK -Ref
August 2010.
December 2010.
November 2011.
December 2012.
December 2013.
39
21
38
20
42
27
Have you ever socialized with any child / person withdisabilities?
Has your child ever socialized with any child / personwith disabilities?
% Yes - November 2011. % Yes - December 2012. % Yes - Decembar 2013.
Socializing with children with disabilities
20
Base: Total target populationHave you ever socialized with any child / person with disabilities?Has your child ever socialized with any child / person with disabilities?
Statistically significant difference on the level of 0.05 compared to August 2010. . Statistically significant difference on the level of 0.05 compared to November 2011
All things considered, how well are you informed about the children with disabilities?
21Base: Total target populationAll things considered, how well are you informed about the children with disabilities??
7%
38%
44%
43%
12%
9%
3%
9%
32%
40%
45%
14%
11%
3%
8%
27%
35%
47%
16%
11%
5%
9%
34%
43%
45%
11%
8%
3%
5%
29%
34%
44%
22%
16%
7%
I don’t know anythingabout children with
disabilities
I know very little aboutchildren with disabilities
Sum -
I know something aboutchildren with disabilities
Sum +
I know a lot about childrenwith disabilities
I know very much aboutchildren with disabilities
Avgust 2010.
Decembar 2010.
Novembar 2011.
Decembar 2012.
Decembar 2013
Statistically significant difference on the level of 0.05 compared to december 2012.
Statistically significant difference on the level of 0.05 compared to August 2010.
In your opinion, among children aged up to 18 years, what percentage are the children with disabilities?
22Base: Total target populationIn your opinion, among children aged up to 18 years, what percentage are the children with disabilities?
18%
16%
18%
13%
6%
30%
20%
19%
25%
14%
6%
17%
23%
23%
18%
11%
5%
20%
27%
22%
23%
12%
4%
13%
23%
20%
24%
14%
4%
15%
Up to 3%
3.1-5%
5.1-10%
10.1-20%
Over 20%
Don’t know/Refusal
August 2010.
December 2010.
November 2011.
December 2012.
December 2013.
Statistically significant difference on the level of 0.05 compared to August 2010Statistically significant difference on the level of 0.05 compared to december 2012.
Do you think it is possible for a child with disabilities to become a famous artist, businessman, successful politician or statesman in Montenegro one day?
23
Base: Total target populationDo you think it is possible for a child with disabilities to become a famous artist, businessman, successful politician or statesman in Montenegro one day?
77
62
75
14
25
19
November 2011.
December 2012.
December 2013.
% Yes, it is possible % DK - REF % No, it is not possible
Statistically significant difference on the level of 0.05 compared to december 2012.
Interaction with children with disabilities
Similar to previous waves, two thirds of the citizens (66%) know some child with disability or parent of child with such or similar problems – no differences were recorded between 1st 2nd 3rd 4th and 5th wave. The differences also were not registered when it comes to percentage of the citizens who socialized with children with disabilities or those who state that their children socialized with such children.
However, in comparison with the last wave, this wave records somewhat higher percentage of the citizens (mainly those who have noticed the UNICEF campaign and those with university education) who claim to be informed about children with disabilities.
In comparison with the period before the campaign “It’s about ability” percentage of the citizens who think that in population of children up to 18 years of age there are up to 10% of children with disabilities has increased significantly. Also, this wave records a significant decrease of the citizens who are not able to assess the percentage of children with disabilities (from 30% in 2010 to 15% in 2012). In comparison with the last year, this wave doesn’t record significant differences.
75% of the citizens of Montenegro think that child with disabilities could become a famous artist, businessman, successful politician or statesman in Montenegro one day, which is increase of 13% in comparison with the wave conducted in December 2012.
24
Inclusion of children with disabilities
8
13
2
3
90
84
The state and societyshould do everything intheir power to ensure
equal opportunities andchances for children withdisabilities, regardless of
the costs.
Children with disabilitiesare equally valuable
members of society, aswell as all other citizens.
% Majority would disagree % Don't know % Majority would agree
When it comes to people like you (persons you work with, your neighbors...), what would majority of them think about the following statement .
26Baza: Ukupna ciljna populacija
2
3
3
5
95
92
The state and societyshould do everything intheir power to ensure
equal opportunities andchances for children withdisabilities, regardless of
the costs.
Children with disabilitiesare equally valuable
members of society, aswell as all other citizens.
% I do not agree % Indecisive % I don’t know % I agree
The attitude of society towards children with disabilities
27
Base: Total target populationOn a scale of 1 to 5, where 1 means strongly disagree and 5 fully agree, evaluate the degree of agreement with each of the read statement
4
1
2
1
2
4
4
4
9
3
92
95
94
90
95
August 2010.
December 2010.
November 2011.
December 2012.
December 2013.
% I don’t agree % Indecisive % I don’t know % I agree
The state and society should do everything in their power to ensure equal opportunities and chances for children with disabilities, regardless of the costs.
28
Base: Total target populationOn a scale of 1 to 5, where 1 means strongly disagree and 5 fully agree, evaluate the degree of agreement with each of the read statement.
Statistically significant difference on the level of 0.05 compared to december 2012.
Children with disabilities are equally valuable members of society, as well as all other citizens.
29
Base: Total target populationOn a scale of 1 to 5, where 1 means strongly disagree and 5 fully agree, evaluate the degree of agreement with each of the read statement.
11
4
1
2
3
16
12
6
8
5
74
84
92
90
92
August 2010.
December 2010.
November 2011.
December 2012.
December 2013.
% I don’t agree % Indecesive % I don’t know % I agreeStatistically significant difference on the level of 0.05 compared to August 2010.
Which of the following statements is closer to your own views?
30Base: Total target populationWhich of the following statements is closest to your views?
15
21
18
19
26
80
71
78
69
71
5
7
3
9
9
August 2010.
December 2010.
November 2011.
December 2012.
December 2013.
% By providing professional assistance and through special relation of society and institutions, it is possible to FULLY enable achild with disabilities for life in society% I don’t know / refusal
% By providing professional assistance and through special relation of society and institutions, it is possible to SOMEWHATenable a child with disabilities for life in society% Regardless of professional assistance and special relationship of state and society, it is not possible TO MAKE ANYSIGNIFICANT PROGRESS in enabling the children with disabilities for life in society.
Statistically significant difference on the level of 0.05 compared to august 2010.
Statistically significant difference on the level of 0.05 compared to december 2012.
The attitude towards inclusive education
31
Base: Total target populationOn a scale of 1 to 5, where 1 means strongly disagree and 5 fully agree, evaluate the degree of agreement with each of the read statement.
12
12
28
30
16
16
30
35
71
71
39
32
It's good that children withdisabilities attend regular schools,
because in this way, social skills andtolerance of other children are
developed
If children with disabilities attendclasses in regular schools, it has
positive influence on theirdevelopment.
For the development of the childrenwith disabilities it is much better toattend a specialized institution foreducation, than to go to regular
schools.
If children with disabilities attendclasses in regular schools, this results
in the fact that teachers pay toomuch attention to them, and other
children are deprived a little bit.
% I don’t agree % I don’t know % Indecisive % I agree
Please evaluate to what extent you agree with each of the statements - I agree ( 4 + 5 )
32
Base: Total target populationOn a scale of 1 to 5, where 1 means strongly disagree and 5 fully agree, evaluate the degree of agreement with each of the read statement.
59%
57%
50%
41%
64%
64%
45%
41%
66%
66%
42%
34%
67%
71%
37%
32%
71%
71%
39%
32%
It's good that children with disabilitiesattend regular schools, because in this
way, social skills and tolerance ofother children are developed
If children with disabilities attendclasses in regular schools, it has
positive influence on theirdevelopment.
For the development of the childrenwith disabilities it is much better toattend a specialized institution foreducation, than to go to regular
schools
If children with disabilities attendclasses in regular schools, this results
in the fact that teachers pay toomuch attention to them, and other
children are deprived a little bit.
August 2010.December 2010.November 2011.December 2012.December 2013.
Please evaluate to what extent you agree with each of the statements – I don’t agree ( 1 + 2 )
33
Base: Total target populationOn a scale of 1 to 5, where 1 means strongly disagree and 5 fully agree, evaluate the degree of agreement with each of the read statement.
24%
23%
18%
18%
24%
27%
14%
14%
26%
19%
12%
10%
25%
26%
10%
11%
30%
28%
12%
12%
If children with disabilities attend classesin regular schools, this results in the factthat teachers pay too much attention tothem, and other children are deprived a
little bit.
For the development of the childrenwith disabilities it is much better toattend a specialized institution for
education, than to go to regular schools.
If children with disabilities attend classesin regular schools, it has positiveinfluence on their development.
It's good that children with disabilitiesattend regular schools, because in thisway, social skills and tolerance of other
children are developed
August 2010. December 2010.November 2011. December 2012. December 2013.
34Base: Total target population.
37%
47%
5%
10%
I believe that there are a lot ofparents who hide their
children with disabilities athome in the place where I live
I believe that there are suchparents, but not a lot of them
I believe that, in the placewhere I live, there are no
parents who hide theirchildren withy disabilities at
home
DK-REF
Do you think that in the place where you live there are some parents who hide their children
with disabilities at home?
37%
52%
5%
7%
I believe that, in the placewhere I live, there are a lot of
people who believe thatchildren with disabilities
should be hidden at home
I believe that there are suchpeople, but not a lot of
I believe that, in the placewhere I live, there are nopeople who believe thatchildren with disabilitiesshould be hidden at home
DK-REF
In your opinion what is the attitude of people from your place of living on whether the parents of children with disabilities should hide them at
home?
Observed in general, to what extent does the attitude of environment influence whether the parents of children with disabilities should hide them at home or not?
35
Base: Total target populationObserved in general, to what extent does the attitude of environment influence whether the parents of children with disabilities should hide them at home or not?
30.5
5.1
26.5
37.9
It has no influence at all
It has a minor influence
It has a strong influence
DK-REF
Please evaluate to what extent you agree with each of the statements?
36
Base: Total target populationOn a scale of 1 to 5, where 1 means strongly disagree and 5 fully agree, evaluate the degree of agreement with each of the read statement.
8
39
40
18
22
31
73
38
28
If a child with disabilities is leftwithout parental care, it is
better to put it in a sustainerfamily than in a home.
For children with disabilities itis better to stay in special
institutions, than to live in theirfamilies, because these
institutions have experts whoare specially trained to work
with them
In families where a child withdisabilities is growing up, otherchildren are usually neglected.
% I don’t agree % I don’t know % Indecisive % I agree
Please evaluate to what extent you agree with each of the statements - I agree ( 4 + 5 )
37
51%
46%
43%
52%
40%
40%
53%
35%
33%
58%
36%
39%
73%
38%
28%
If a child with disabilities is leftwithout parental care, it is
better to put it in a sustainerfamily than in a home
For children with disabilities it isbetter to stay in special
institutions, than to live in theirfamilies, because these
institutions have experts whoare
In families where a child withdisabilities is growing up, otherchildren are usually neglected
August 2010.December 2010.November 2011.December 2012.December 2013.
Base: Total target populationOn a scale of 1 to 5, where 1 means strongly disagree and 5 fully agree, evaluate the degree of agreement with each of the read statement.
Please evaluate to what extent you agree with each of the statements – I don’t agree ( 1 + 2 )
38
29%
22%
18%
34%
31%
14%
38%
28%
15%
39%
25%
9%
39%
40%
8%
For children with disabilities it isbetter to stay in special
institutions, than to live in theirfamilies, because these institutions
have experts who are speciallytrained to work with them
In families where a child withdisabilities is growing up, otherchildren are usually neglected
If a child with disabilities is leftwithout parental care, it is better toput it in a sustainer family than in a
home
August 2010.
December 2010.
November 2011. December 2012.
December 2013.
Base: Total target populationOn a scale of 1 to 5, where 1 means strongly disagree and 5 fully agree, evaluate the degree of agreement with each of the read statement.
In your opinion, should the state provide financial support for families of children with disabilities?
39
97
89
93
94
95
3
8
5
4
1
4
2
2
5
August 2010.
December 2010.
November 2011.
December 2012.
December 2013.
% Yes % I don’t know / Refusal % no
Base: Total target populationIn your opinion, should the state provide financial support for families of children with disabilities??
Statistically significant difference on the level of 0.05 compared to August 2010.
Rights of children in Montenegro
40
40
43
47
48
47
51
44
41
41
40
13
12
11
12
10August 2010.
December 2010.
November 2011.
December 2012.
December 2013.
%The rights of children with disabilities are respected to a lesser extent than the rights of other childrenare% I don’t know / Refusal
% The rights of children with disabilities are respected equally as the rights of other children are
% The rights of children with disabilities are respected to a greater extent than the rights of other childrenare
Base: Total target populationIn your opinion, are the rights of children with disabilities are respected more, the same or less than the rights of other children?
Statistically significant difference on the level of 0.05 compared to august 2010.
Inclusion of children with disabilities
95% of the citizens of Montenegro think that the state and society should do everything in their power to ensure equal opportunities and chances for children with disabilities. This exceeds by 5 percentage points the results of the previous wave, which is statistically significant on the level of 0.05. The difference is also significant in comparison with the beginning of campaign.
In comparison with the previous wave percentage of the citizens who think that children with disabilities are equally valuable members of society, as well as all other citizens has not changed significantly, but in comparison with the period preceding the campaign „It’s about Ability“ an increase of 18 percentage points was recorded , which is statistically significant on the level of 0.05 (this opinion is now shared by 92% of the citizens, while in 2010 it was shared by 74% of the citizens).
This wave registers significant increase of the citizens who think that By providing professional assistance and through special relation of society and institutions, it is possible to FULLY enable a child with disabilities for life in society; 26% of the citizens currently share this opinion , while last year this opinion was shared by 19% of the citizens.
In comparison with the last wave (December 2012.) no significant differences were found in the attitudes of the citizens about inclusion of children with disabilities into the system of regular schools in Montenegro. The achieved level of change relative to beginning of Campaign has remained unchanged. 4
1
ATTITUDES OF THE CITIZENS TOWARDS DAY CARE CENTERS
AND COLLECTIVE HOMES
Do you know what Day care centers for children with disabilities are?
43Base: Total target populationDo you know what Day care centers for children with disabilities are?
57
57
61
41
42
39
November 2011.
December 2012.
December 2013.
% Yes % I don’t know /Refusal % No
44
In day care centers, children with disabilities daily participate in various educational and creative activities
which stimulate their development, and they are organized by professionals of various profiles.
Children stay in day care centers for several hours a day, which allows their parents to be employed or to do some
household chores during that time. In this way help is extended to parents of children with disabilities, and
separation of these children from their families is prevented
By creating a network of day care centers, which will cover every municipality in Montenegro, separation of children
with disabilities from their families will be prevented, and number of institutionalized children will be reduced.
Day care centers for children with disabilities
Do you believe that majority of people from your close environment would oppose opening a Day Center for children with disabilities in your neighborhood?
45
Base: Total target populationDo you believe that majority of people from your close environment would oppose opening a Day Center for children with disabilities in your neighborhood?
92
17
Yes, majority wouldoppose
Don't know
No, majority wouldn'toppose
And would you personally have something against opening a Day center for children with disabilities in your neighborhood?
46
3
5
3
94
93
94
November 2011.
December 2012.
December 2013.
% Yes % I don’t know / Refusal % No
Base: Total target populationAnd would you personally have something against opening Day center for children with disabilities in your neighborhood?
Do you know what small group homes for children with disabilities are?
47
34
33
36
66
66
64
November 2011.
December 2012.
December 2013.
% Yes % I don’t know / Refusal % No
Base: Total target populationDo you know what collective homes for children with disabilities are?
48
Small group homes imitate the family environment and they represent an alternative for children who are
institutionalized, but not a replacement for the right of every child to live in a family.
Therefore, small group homes are temporary accommodation until conditions arise to return the child to his/her biological family; to find a foster family for the
child; to adopt the child or prepare him for an independent life.
In one small group home, a maximum of five children are accommodated, together with experts who give them love and professional help for proper growth and development in the atmosphere which imitates the family environment.
Small group homes for children with disabilities
Do you believe that majority of people from your close environment would oppose opening of a small group home for children with disabilities in your neighborhood?
49
Base: Total target populationDo you believe that majority of people from your close environment would oppose opening of a collective home for children with disabilities in your neighborhood?
90.9
2.56.6
Yes, majority wouldoppose
Don't know
No, majority wouldn'toppose
Would you personally mind if a small group home for children with disabilities were opened in your immediate neighborhood?
50
3
7
2
96
93
96
November 2011.
December 2012.
December 2013.
% Yes % I don’t know / Refusal % No
Base: Total target populationWould you personally mind if a small collective home for children with disabilities were opened in your immediate neighborhood?
Statistically significant difference on the level of 0.05 compared to November 2011. .
51
VISIBILITY AND ASSESSMENT OF THE CAMPAIGN „IT’S ABOUT ABILITY“
Have you noticed in the past months, any campaigns concerning children with disabilities, either on TV, radio, newspapers or billboards, through promotion by celebrities or interviews?
52
Base: Total target populationHave you noticed in the past months, any campaigns concerning children with disabilities, either on TV, radio, newspapers or billboards, through promotion by celebrities or interviews?
55
58
58
45
42
42
November 2011.
December 2012.
December 2013.
% Yes % oe
Do you remember who the initiator was / who were the initiators of this campaign?
53
59%
19%
8%
7%
4%
29%
60%
24%
7%
6%
6%
27%
45%
11%
7%
3%
12%
37%
UNICEF
Government of Montenegro
Association of parents ofchildren with disabilities
European Union
NGO
I don’t know / Refusal
November 2011.
December 2012.
December 2013.
Multiple response; Base: Respondents who noticed some campaigns related to children with disabilities in the recent months , either on TV, on the radio, in newspapers, on billboards, through promotions of celebrities or in interviews (2011: 55% of target population, 2012,2013: 58% of target population) Do you remember who the initiator was / who were the initiators of this campaign?
UNICEF, Government of Montenegro, EU delegation and Associations of parents of children with disabilities had a campaign in the past 3 months about children with disabilities „It's about Ability“. Have you noticed this UNICEF campaign?
54
62
73
61
38
26
39
November 2011.
December 2012.
December 2013.
% Yes % No
Base: Total target populationUnicef, Government of Montenegro, EU delegation and Associations of parents of children with disabilities had a campaign in the past 3 months about children with disabilities „It's about ability“. Have you noticed this UNICEF campaign?
Statistically significant difference on the level of 0.05 compared to december 2012.
In which media or places have you seen or heard about this campaign?
55
Multiple response; Base: those who heard any of the messages (2011: 65% of target population; 2012: 73% of target population ; 2013: 61% of target population)In which media or places have you seen or heard about this campaign?
78%
48%
26%
20%
12%
12%
1%
1%
81%
28%
40%
18%
43%
6%
4%
2%
0%
3%
1%
72%
58%
31%
10%
6%
2%
1%
5%
TVC (spot)
Billboards and street posters
Newspaper AD
TV program (news, contributions and special shows)
Newspaper article
Radio program (news, contributions and special shows)
Cinema ``Ster Cinema`` in Podgorica
Music video
At an event in locan comunity - event in school
UNICEF Facebook page
UNICEF website
Online web portals
Other
I don’t know/Refusal
November 2011.December 2012.December 2013.
Statistically significant difference on the level of 0.05 compared to december 2012.
Visibility of the campaign „It’s about Ability“
When asked whether they noticed any campaign related to children with disability in the past 3 months, 58% of total population gave an affirmative answer – same as in the previous wave. The campaign was noticed less by citizens older than 65 and those with only primary education, as well as those who live in the north of the country. 45% of these citizens spontaneously mention that Unicef is the initiator of the campaign (15 percentage points less than in the previous wave). Observed at the level of total population, it’s 26%.
When prompted and asked whether they have seen the campaign of Unicef, Government of Montenegro, EU Delegation and Association of children with disability registered is SIGNIFICANTLY LOWER percentage of citizens who answer affirmatively, or 12 percentage points less than in the previous wave.
56
TV CAMPAIGN
TV campaign
58
Base: Respondents who noticed the ad(2011: 55% of target population; 2012: 67% of target population; 2013: 40% of target population)
40
6755
60
3345
December2013.
December2012.
November2011.
% No
% Yes
Have you noticed the TVC, animation within the campaign initiated by Unicef, with a boy on crutches coming out of isolation to play football with his friends in the playground. The message is read by ANĐELA BULATOVIĆ, a member of Montenegro women's national handball team and winner of silver medal in the Olympic
Games and a European champion. In this clip, she is inviting citizens to support children with disability to grow up in a family,
to go to school and play with peers.
What is your general impression about this TVC?
Base: Total target population
0%
1%
1%
17%
83%
41%
41%
0%
0%
0%
16%
84%
37%
47%
2%
2%
13%
85%
45%
40%
Very bad
Mainly bad
Sum -
Niether good nor bad
Sum +
Mainly good
Very good
November 2011.
December 2012.
December 2013.
Statistically significant difference on the level of 0.05 compared to december 2012.
Why do you think so? Which factor in this TVC had the strongest impact on making such a good impression on you?
59
4%
9%
3%
5%
8%
21%
10%
17%
2%
3%
14%
10%
8%
3%
2%
19%
22%
12%
5%
8%
3%
6%
21%
12%
12%
12%
7%
7%
6%
6%
5%
5%
2%
8%
11%
Drawing attention/ engagement of the society
Inclusion of children in the society/ equality in the society
Assistance/ attention/ care for these children
Persuasive, realistic, educational Message
The girl/ children who participate in the campaign
Children’s abilities/ a way to prove their abilities
Courage, strength, energy of children
Positive impression, well designed
Athletes/ characters in the ad
Promotes love, humanity, accepting
It’s touching/ pity
Other answers
Don't know / Refusal
November 2011.
December 2012.
December 2013.
Multiple responses; Base: if general impression of this TVC was good (2013: 34% of target population)Why do you think so? Which factor in this TVC had the strongest impact on making such a good impression on you?
TV campaign
This year’s TVC within the campaign initiated by Unicef was noticed by significantly lower percentage of citizens (40%) than last year (27 percentage points less). Citizens generally have positive attitude towards this TVC - 85% of those who have seen it, perceive it positively in general. The TVC makes a positive impression primarily because it speaks of drawing attention and of engagement of the society (21%).
60
Key events realized during the
campaign
Awareness of the campaign events
62
Base: Total target populationThe famous British Paralympic athlete, gold medal winner, Peter Norfolk made a two-day visit to Montenegro in June 2013. He talked to children in the Day Care Center in Nikšić and in the Resource Center in Podgorica about his life and athletic career, about will and persistence. Have you heard of this event, have you seen any news on TV or read something in newspapers?What is your general impression of this event? Please rate on the scale from 1 to 5, where 1 means very bad impression, and 5 means very good impression.
Yes17%
No83%
1%
1%
9%
89%
37%
52%
1%Very bad
Mostly bad
Bad (1+2)
Niether bad norgood
Good (4+5)
Mostly good
Very good
The famous British Paralympic athlete, gold medal winner, Peter Norfolk made a two-day visit to Montenegro in June 2013. He talked to children in the Day Care Center in Nikšić and in the Resource Center in Podgorica about his life and athletic career, about will and persistence. Have you heard
of this event, have you seen any news on TV or read something in newspapers?
What is your general impression of this event?
Campaign image
Generally, how much of your attention do you think this recent Unicef campaign „It’s about ability“ that referred to children with disabilities drew?
64
Base: respondents who noticed the campaign „It's about ability“(2011: 82% of target population; 2012: 79% of target population; 2013: 68% of target population)Generally, how much of your attention do you think this recent Unicef campaign „It’s about ability“ that referred to children with disabilities drew?
22%
41%
63%
25%
12%
9%
2%
15%
41%
56%
24%
19%
12%
6%
21%
50%
71%
21%
8%
6%
2%
It drew my attentiongreatly
It mainly drew myattention
Sum +
It neither drew myattention nor not
Sum -
It mainly didn't draw myattention
It didn't draw myattention at all
November 2011.
December 2012.
December 2013.
Statistički značajna razlika na nivou 0.05 u odnosu na decembar 2012.
How did you like this campaign in general?
65
31%
45%
20%
4%
3%
1%
24%
46%
70%
21%
7%
5%
2%
29%
49%
78%
19%
4%
3%
1%
76%
I liked it very much
I mainly liked it
Sum +
I neither liked it nor not
Sum -
I mainly didn't like it
I didn't like it at all
Nobember 2011.December 2012.December 2013.
Base: respondents who noticed the campaign „It's about ability“( 2011: 82% of target population; 2012: 79% of target population; 2013: 68% of target population)How did you like this campaign in general?
Statistically significant difference on the level of 0.05 compared to december 2012.
Did you find out anything new during the campaign, which you not thought about or that you did not know when it comes to children with disabilities and their involvement in the community?
66
16%
38%
54%
13%
33%
7%
26%
11%
38%
49%
12%
37%
9%
28%
10%
47%
57%
11%
32%
9%
23%
I found out many newthings
I found out some newthings
Sum +
I neither found out nornot any new things
Sum -
I mainly didn't find outanything new
I didn't find out anythingnew
November 2011.
December 2012.
December 2013.Base: respondents who noticed the campaign „It's about ability“( 2011: 82% of target population; 2012: 79% of target population; 2013: 68% of target population)Did you find out anything new during the campaign, which you not thought about or that you did not know when it comes to children with disabilities and their involvement in the community?
Statistically significant difference on the level of 0.05 compared to december 2012.
What new information have you found out in this campaign?
67
25%
20%
14%
24%
30%
14%
19%
36%
27%
9%
10%
8%
11%
1%
2%
5%
31%
24%
19%
37%
37%
26%
15%
19%
17%
10%
9%
6%
9%
8%
34%
33%
31%
31%
31%
29%
27%
25%
22%
17%
14%
13%
12%
1%
4%
That they should be approached and treated like all otherchildren.
That they can attend regular schools.
That they should be enabled to live in a family and not in aninstitution.
That they can be successful artists, athletes, journalists etc.
I found out that children with disabilities can progress/learn.
That they can be good friends with children without disabilities
That it is a responsibility of the society to enable them to live infamilies
I found out about small group homes
found out about daycare centers for children with disabilities
I found out that it is best for children with disabilities to grow in afamily
found out how to help children with disabilities
I found out about negative consequences of children staying ininstitutions on their development.
I found out about benefits of socializing with children with andwithout disabilities
Other
Nothing/ Already knew everything
Don’t know/Refusal
November 2011.
December 2012.
December 2013.Multiple response; Base: respondents who find out anything new during the campaign (2011: 61% of target population; 2012: 57% of target population; 2013: 39% of target population) What new information have you found out in this campaign? ?
Statistically significant difference on the level of 0.05 compared to december 2012.
In general, how extensively do you think this Unicef campaign influenced the people around you to seriously think about children with disability and about the attitude of the society towards them?
68
Base: Those who have seen the Unicef campaign “It’s about ability“(2013: 68% of target population)In general, how extensively do you think this Unicef campaign influenced the people around you to seriously think about children with disability and about the attitude of the society towards them?
10%
46%
55%
32%
13%
9%
4%
It influenced a great deal
It mainly influenced
Sum +
It neither influenced nornot
Sum -
It mainly didn't influence
It didn't influence at all
In general, to what extent did this UNICEF campaign influence you to seriously think about children with disabilities and attitude of the society towards them?
69
20%
38%
59%
29%
11%
6%
5%
1%
10%
30%
40%
32%
25%
13%
13%
2%
16%
45%
61%
30%
9%
6%
4%
It influenced a great deal
It mainly influenced
Sum +
It neither influenced or not
Sum -
It mainly didn't influence
It didn't influence at all
I don`t know / Refusal
Novembar 2011.
Decembar 2012.
Decembar 2013.Base: respondents who noticed the campaign „It's about ability“( 2011: 82% of target population; 2012: 79% of target population; 2013: 68% of target population)In general, to what extent did this UNICEF campaign influence you to seriously think about children with disabilities and attitude of the society towards them?
Statistically significant difference on the level of 0.05 compared to december 2012.
Did this campaign make you change any of your attitudes towards children with disabilities?
70
56
58
63
22
21
18
3
0
22
19
20
1November 2011.
December 2012.
December 2013.
Not at all, since everything that I saw in this campaign coincides with my opinion aboutproper attitudes towards children with disabilities
% Not at all, my attitudes are somewhat different, but I don't think I should change them
% I don’t know / Refusal
% It made me change some of my attitudes
Base: those who noticed UNICEF campaign „It’s about ability“ (2011: 82% of target population; 2012: 79% of target population; 2013: 68% of target population)Did this campaign make you change any of your attitudes towards children with disabilities?
33%
20%
30%
34%
17%
24%
2%
30%
31%
37%
33%
22%
22%
4%
52%
43%
40%
34%
26%
18%
I am more convinced that it is possible to provide quality lifefor children with disabilities in our society
I observe children with disabilities more like all other children
Children with disabilities are less of a mystery to me - Iunderstand them better now
Among children with disabilities, now I see potential futureartists and successful/prominent members of our society
I am less afraid of contact with children withdisabilities/persons with disabilities
I don't mind spending time with children with disabilities anymore, at school, on the playground etc.
I don’t know/RefusalNovember 2011.December 2012.December 2013.
Can you please tell me which attitudes you changed?
71
Multiple answers; Base: those who changed their attitudes (2011: 22% of target population; 2012: 19% of target population 2013: 13% of target population)Can you please tell me which attitudes you changed?
Has this campaign influenced any change of your behavior regarding children with disabilities?
72
23
25
26
77
74
74
November 2011.
December 2012.
December 2013.
% Yes % No
Base: those who noticed UNICEF campaign „It’s about ability“ (2011: 82% of target population; 2012: 79% of target population; 2013: 68% of target population)Has this campaign influenced any change of your behavior regarding children with disabilities?
What behavior/s have you changed?
73
Multiple answers; Base: those who changed their behavior (2011: 23% of target population; 2012: 25% of target population; 2013: 13% of target population)What behavior/s have you changed?
53%
40%
15%
15%
13%
9%
2%
58%
41%
19%
14%
12%
14%
0%
60%
38%
15%
21%
15%
15%
2%
I feel less uncomfortable when I see a child withdisability/person with disability
I communicate more easily with children with disabilities /persons with disabilities
I started to stimulate/support volunteer support to daycarecenters and associations of parents of children with disabilities
I started to stimulate/support donations for inclusive educationand support to families with children with disabilities
I socialize/communicate more with children with disabilities /persons with disabilities
I started to stimulate socializing with children with disabilities
Don’t know/Refusal
November 2011.December 2012.December 2013.
Social distance from children with disability
Regarding the CHILDREN WITH DISABILITIES, which of the following types of relationship do you believe would be acceptable for people like you (persons you work with, your neighbors...).
75
Base: Total target populationRegarding the CHILDREN WITH DISABILITIES, which of the following types of relationship do you believe would be acceptable for people like you (persons you work with, your neighbors...).
89%
81%
70%
63%
41%
6%
3%
2%
He lives in the same settlement / street with yourchild
Goes to the same school / kindergarten / nurseryschool with your child?
Goes to the same department / group with yourchild
Socializes / plays with your child
Best friend with your child
In the older age in emotional relationship with yourchild
In the adult age marries with your child
None
December 2013.
88%
71%
61%
57%
33%
6%
3%
4%
1%
91%
86%
80%
75%
51%
10%
6%
1%
He lives in the same settlement / street with yourchild
Goes to the same school / kindergarten / nurseryschool with your child?
Goes to the same department / group with yourchild
Socializes / plays with your child
Best friend with your child
In the older age in emotional relationship with yourchild
In the adult age marries with your child
None
I don’t know\Refusal
December 2012.
December 2013.
Thinking of children with disability, please tell me which of the following relationships are acceptable for you.
76
Base: Total target populationThinking of children with disabilities, please tell me which of the following relationships are acceptable for you. Please list all relationships that are acceptable for you.
Statistically significant difference on the level of 0.05 compared to december 2012.
Social distance from children with disability
Compared with the previous research wave, social distance from children with disability is decreased on all observed categories.
This wave shows no significant demographic differences in terms of social distance from children with disability.
77
Positive changes in
attitudes towards
children with
disabilities
Positive changes in attitudes towards children with disabilities
79
% of citizens convinced that children with disabilities are better off in special
institutions than with their families
% of citizens who find it unacceptable that a child with disability goes to the
same class with their child
% of citizens who find it unacceptable that a child with disability is the best
friend of their child
% of citizens who think that a children with disabilities are equaly valuable
members of society
0
10
20
30
40
50
60
70
80
90
100
46
64
77 74
40
54
67
84
35
52
65
92
36 39
67
89.6
38
20
49
84
August 2010.
December 2010.
November 2011.
December 2012.
December 2013.
SUMMARY
• This wave reveals substantially less extensive visibility of the campaign relative to the previous research waves.
• There is a possibility that the campaign „It’s about ability“ was seen by lower percentage of citizens than registered in this research, but echo of other campaigns, such as the campaign on foster parenting, kept the recorded visibility still rather high. This synergy of campaigns is perhaps best illustrated by the fact that the percentage of citizens who agree that child with disability who has no parental care would be better off in a foster family than in a home, has grown for 15% compared with the previous wave.
• However, lower campaign intensity hasn’t provoked negative change of citizens’ attitude towards children with disability. On the contrary, the key indicators have either stayed at the same level or they suggest substantial improvement.
• Citizens of Montenegro evaluate attitudes of the people around them towards children with disability somewhat more negatively than their own.
It is obvious that citizens who have noticed the campaign „It's about ability“ know more about children with disability, and that those who have no contact with children with disability are less likely to have positive attitude towards them.
It is therefore necessary to encourage activities aimed at contacts of general population, and especially children, with children with disability.
Influence
81
43
31
24
16
14%
38%
53%
68%
31
24
16
43
Citizens of Montenegrowho changed their behavior towards
children with disabilities
Citizens of Montenegrowho found out
something new in thecampaign
Citizens of Montenegrowho liked campaign
Citizens of Montenegrowho saw campaign
78%
57%
20%
% relative to the population that has seen at least a part of the campaign
82
Ipsos Strategic Marketing
Gavrila Principa 8Beograd, Srbija
Tel. centrala: +381 11 328 40 75Fax: +381 11 2626430
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Ipsos Strategic Puls
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Tel. centrala: +382 20 411 610Fax: +382 20 411 610
www.ipsos.com