it's about social change, stupid
DESCRIPTION
In this talk, delivered to a group of Business School undergraduates, I outline what I see as a number of key issues in social business, and make the point that what matters more than most is a focus on achieving social change.TRANSCRIPT
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It’s about social change, stupid
Manchester Metropolitan University Business School
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What we’ll do today
• Outline why I’m enthusiastic about
social business
• Let you know what winds me up
• Open it up to discussion
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What do I do?
• Training - market research, marketing, social business planning
• Consultancy - social enterprise
• One to one support• Writing and
bloggingPhoto from Ant Smallwood via flickr.com
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What have I done?• University of Leeds - Spanish & French
• Senda Juvenil
• Trade for Change
• Social Enterprise Leeds
• WYSE School
• Social Business Consulting
• A journey from activist to entrepreneur
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Trade for Change 1995-2004
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Blogito ergo sum
• I blog
• I write
• I think
• I challenge
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Social entrepreneurs are not superheroes
• Guardian article
• Irrational
exuberance
• Credibility crunchCredit - dougward via flickr
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Ten reasons why I’m enthusiastic
1. Customers come first
2. Marketing - building relationships
3. Learn from the best in the business
4. The double-bottom line
5. Problems need entrepreneurial responses
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Ten reasons why I’m enthusiastic
6. It’s attracting talented young people
7. A challenge to the voluntary sector
8. A challenge to the private sector
9. A challenge to the public sector
10.Some openness to learning from failure
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Ten reasons why I’m not so enthusiastic
1. Celebrity social businesses and
entrepreneurs
2. It’s a bit too popular with politicians
3. Unrealistic expectations
4. Financial buck-passing
5. Social enterprise shock-therapy
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Ten reasons why I’m not so enthusiastic
6. Big is beautiful/corporate lite
7. Football clubs were not-for-profit too once
8. “Oh yes, we now do social enterprise.”
9. Still not enough maturity about risk/failure
10.An assumption that business = smart
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Popular issues on the blog
1. What’s the point? (social change, stupid)
2. Does ownership matter?
3. Are we being irrationally exuberant?
4. Social enterprise - social business - or both?
5. Is it OK to make a profit?
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Good to Great and The Social Sectors
We must reject the idea - well intentioned, but dead
wrong - that the primary path to greatness in the social
sectors is to become “more like a business”. Most
businesses - like most of anything else in life - fall
somewhere between mediocre and good. Few are great.
The critical distinction is not between business and social,
but between great and good. (Jim Collins)
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On balance
• Social business and social entrepreneurs give me
hope
• There’s a lot of nonesense spoken - but a lot of
good done.
• For me, you can’t argue with the idea of doing
good and doing well
• But we need a more mature attitude towards it all
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Opportunities for you
• Social enterprises need talented
graduates as much as any other
business
• Social enterprise offers a different route
into business - often for people who
wouldn’t otherwise go into business
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Liam Black, The Same Wavelength
“Getting and holding on to people who are happy to live with the pressures of balancing the commercial and social missions is really difficult.
I would say this is the biggest barrier to scaling up the social enterprise part of the economy in this country.”
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Over to you….
• Comments?
• Questions?
Photo from aymlis via flickr.com
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www.thesocialbusiness.co.uk
• Blog about social enterprise
• e-newsletter
• 0113 257 3942
• 07905 800 710
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www.socialbusinessconsulting.co.uk
• Lots more resources on
all aspects of social
business planning
• Links to other sites