it's all about me by penny herscher at defrag conference 2014
TRANSCRIPT
![Page 1: It's All About Me by Penny Herscher at Defrag Conference 2014](https://reader034.vdocuments.net/reader034/viewer/2022042716/55a81a8c1a28ab212e8b4632/html5/thumbnails/1.jpg)
It’s All About MeMove Over Big Data– It’s Time for Personal Analytics @PennyHerscher | [email protected]
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Mobile is Personal
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ActionData
DescriptiveWhat
Happened?
DiagnosticWhy did it happen?
PredictiveWhat Will Happen?
ME
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Personalization – the Moving Parts
Global Web & Social Universe
Data Science & Analytics =
Deriving meaning from information sets
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Modeling My Information Space
What’s This Really About?
“Aboutness” – across Millions of possible companies, topics, events…
Different or the same? Syndication vs. Clusters, Spikes, Emerging Trends
“Business Web Graph” – dynamically derived relationships across companies & industries
Sector > Segment > Industry >Lines of Business within companies
Industry and Market affinities
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Personalization – the Moving Parts
Global Web & Social Universe
Data Science & Analytics =
Deriving meaning from information sets
Analytics to deliver meaning in context of each person’s
daily, in-the-moment experience
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Personalization – Moving Parts
1. Information Analytics
2. Product Domain 3. UX + IX
5. Access Modes
4. Real-time Needs
6. Individual User
Context
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I am a Unique… and multi-dimensional
My Organization
How & Where I interact
What I’ve told you I want
What you’re inferring about me – with likelihoods
Modeling Me – in the Moment
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Ask Me About Me!
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Subtly Adjust My Experience
User Requested Automatic
Suggested Presumptive
Incremental Big Bang
Main Experience Sandbox
Permanent Reversible
Initial Adaptive
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One Application: FirstRain
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Global Web & Social Universe
Personalization
Predictive, Big Data Analytics
High-Precision Categorization
Massively Cross-Indexed
Global Graph
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One User Experience
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X-ray, predictive view into the real-time developments impacting your business
Personalized for your role, your needs, in-the-moment
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The End Result – You See Me!
INFORMATION SPACE MODELING
USER MODELING
PERSONAL BUSINESS ANALYTICS
© 2014 FirstRain Inc. All rights reserved.
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